Preface
Merchandise display is very important for a supermarket, and excellent merchandising can help consumers find the items they want to buy.
If you want to say which one is stronger in the mainland, I believe that Fat Dong will be the second, and no one will say the first.
Steamed buns sit in rows, chickens can stand in a military posture, fish can line up, green onions show "long legs", etc., are all normal phenomena in Fat Donglai.
To put it bluntly, the display of Fat Donglai, even if the obsessive-compulsive disorder comes, it must be said to be good.
In this regard, netizens said: No wonder Yu Donglai will start to place the goods of Yonghui Supermarket!
Fresh area
When many netizens come to the fresh area when they come to the fresh food area, they will be amazed by the colorful fruits.
The same fruit will not only be distinguished according to different prices and varieties, but also according to different shades of color.
The visual aspect also greatly enhances the aesthetics, not only that, but you will find that the watermelon from the fat east is the same size, and even the "belly button eye" seems to look exactly the same.
All kinds of vegetables with "short-lived vitality" are also dressed in transparent "coats" one by one. The red, green, and green are neatly placed, just like a beauty pageant scene, waiting for customers to choose.
Even the green onions of "different heights" have been removed from the head and tail, and a layer of coat has been stripped off, and the clean ones can participate in the beauty pageant.
In the supermarket of Fat Donglai, every fruit and vegetable shows their best state, and there will be no fresh "rotten leaves", which is guaranteed to be displayed on the shelves after quality inspection, and it is difficult to find a "worm eye".
A "military training"-like deli area
When you come to the cooked food area, what will you think about the chickens that are "standing in a military posture", they are all here for "military training".
Even the freshly steamed steamed buns, before coming to work, are "trained", and the white, yellow, and black ones are neatly lined up.
All kinds of side dishes, playing in packaging boxes, are clean and hygienic, and even the labels are placed in exactly the same position, and the stacks are stacked together.
A "private" drink area
The best thing has to say is the placement of the beverage area, and when you shop in Fat Donglai, you will find out how dedicated the employees are in Fat Donglai.
When this aunt places the drink area, in order to arrange it neatly, she puts drinks of the same size in a row, and even so that the distance between each bottle is the same, and she will use a ruler to measure it one spacing at a timer.
Not only that, but the labels of each bottle will be placed outward, and looking at the rows of drinks is like a national military parade.
This is simply the gospel of "obsessive-compulsive disorder", come to Fat East to take a walk, even if you don't buy anything, just looking at this display may as well be a way to relieve stress.
Well-organized seafood area
Fat Donglai's display is worthy of being the "ceiling" in the industry, and I have to admire, even the "corporate culture" is not to say.
The fish in the tank, all the same size, lined up from left to right, saying "welcome" as if the hostess was ready to greet the guests.
How can you bear to eat them?
How did Fat Donglai do it, so that this "corporate culture" went deep into the "heart of the fish".
In fact, these are all due to every serious employee, the corporate culture concept of "service first" is not only deeply rooted in the "fish heart", but also in the "hearts of the people".
It is precisely because of Fat Donglai's service attitude that everyone who walks in to shop has the feeling of going home, so it is widely loved by consumers.
While Fat Donglai is also regarded as an industry benchmark, Yu Donglai has also received requests for help from peers one after another!
Yonghui turned to Donglai for help
Recently, Fat Donglai's boss Yu Donglai has been very busy!
First, after the initial results of the "explosion reform" Changsha backgammon, he came to help Yonghui Supermarket, which was taking the "downhill road".
Yonghui Supermarket is one of the national chain supermarkets in the mainland, but since 2021, it has lost nearly 8 billion yuan for three consecutive years!
In order to change this situation, Yonghui Supermarket sought the "help" of Yu Donglai, the owner of Fat Donglai.
As soon as Yu Donglai agreed, the market value of Yonghui Supermarket increased by 2.2 billion in one day.
I have to say that Fat Donglai is a supermarket that "wins the hearts of the people" in the mainland!
On May 7 this year, Yu Donglai, the boss of Fat Donglai, visited four "Yonghui" stores, large and small, and after on-the-spot investigations, he learned about the difficulties faced by the supermarket chain and found out the reasons for continuous losses.
The marketing model of "Yonghui Supermarket" has been systematically adjusted.
First of all, the salary and working hours of employees have been adjusted, so that employees can have better rest and be in the best condition to greet customers in the store.
In addition, the quality of service provided by the staff has been improved so that customers who come to the supermarket to have a better experience.
At the same time, for the goods sold, adjustments and improvements are made in quality, product category, price and freshness, so that people who come to shop can have more choices while not finding any fault in quality.
Finally, the design of how to place the goods and the shopping route was adjusted and changed.
This shows that a good "leader" can not only bring good benefits to employees, but also greatly improve their own benefits, and at the same time enhance the brand's awareness.
Treating customers sincerely and treating employees sincerely is the "king", and it is precisely because of this that so many people come to "Fat Donglai" to experience shopping.
And as long as the people who have come to "Fat Donglai" to shop, all of them will praise it, and Fat Donglai's service is unmatched, and they are shocked by the display of goods.
Fat Donglai's item display can be regarded as an industry leader, even if obsessive-compulsive disorder comes, he can't find any fault.
This is precisely because of the serious work of Fat Donglai employees.
end
The reason why Fat Donglai's employees are so serious about their work is not without reason.
Their benefits are good, for most ordinary people, the average monthly income of 7000 is already a lot, not only that.
Work 7 hours a day and never work overtime, every week is still two days off, how many people envy the work, often there are various awards and subsidies, and therefore specially set up a "grievance award".
This is in line with the idea of advocating "freedom and love" and treating employees as human beings.
Fat Donglai's care for employees and customer service first is the reason why it has been popular for many years and has become a learning goal in many industries.
Source: Henan Business Daily
Beijing Business Daily