The hottest topic recently is the 2022 Beijing Winter Olympics, as the host we pay more attention to this Winter Olympics than any previous one, under the attention of all, the participants have become the hottest "popular stars". As a car editor, in addition to cheering for the Olympic athletes with everyone, Che Yunmao is also very concerned about who among them endorses which car brands or models.
In fact, the automobile industry has always had the tradition of asking the top of the sports circle to endorse, athletes set excellent results and fighting spirit in one, with their own positive energy aura, speed, passion, sports and other characteristics coincide with the publicity concept of automobile brands. So it's normal for nature to be favored. In this article, Che Yun fungus will take stock of the car brands endorsed by athletes in the Winter Olympic Games for all readers.
The most charismatic star of hope: Gu Ailing Cadillac
If you want to say that the most shining star of this Winter Olympics is Gu Ailing. The word perfect is most appropriately applied to her, and the combination of high IQ, ski genius, beautiful fashionista, appearance and talent has made her a sought after and most attractive Winter Olympic star. And because of her talent and young age in freeskiing, she has also become a star of hope for the future of winter skiing in China.
Born in California in 2003, Gu Ailing began studying professional freestyle skiing in 2011. Gu Ailing, who has already made a new name in the United States and is popular, resolutely chose to switch to Chinese nationality in 2019 and fight for the motherland she loves. The main events are U-shaped track skills, slope obstacle skills, big jumping, etc., in 2021, the first time to compete in the World Championships won 2 gold and 1 bronze, and this Winter Olympic Gu Ailing is also China's gold medallist in the field of freestyle skiing, let us wish her good results.
It is reported that on September 3 last year, saic and GM Cadillac brand announced that freestyle skier Gu Ailing served as the spokesperson of the Cadillac brand, and when Gu Ailing turned 18 years old, Cadillac sent a XT6 as a gift, and from then on, the Cadillac XT6 will become her "exclusive car". Gu Ailing's beautiful appearance and passion for skiing are very much in line with the cadillac brand's main beautiful and good-looking design and the tone of the sports young driving experience, and it is natural to become a spokesperson.
Cadillac's largest SUV on sale, the XT6, features the latest family design, and the front face looks imposing, with nine 15mm ultra-slim streamer rain inline LED light clusters, and the lights turn on, as if athletes are ready to develop bright and firm eyes. Sporty and yet exquisite. The interior is equipped with a 33-inch ring curtain super retina screen and immersive headrest dual speakers, and the delicate picture is matched with surround sound equipment to give users a silky smooth sound experience.
Cadillac XT6 is equipped with a 2.0t four-gas turbocharged LSY engine, the maximum power is 237 horsepower, the peak torque is 350N·m, the use of a 9AT gearbox, can reach a speed of 210 km / h, 0-100 km / h acceleration of 8.8 seconds, its comprehensive fuel consumption of 7.6L / 100 km, powerful power performance coupled with low fuel consumption performance makes the XT6 both dynamic and economical.
Inspirational DreamCatcher: Su Yiming- Buick
In the just-concluded men's veneer slope obstacle course competition, Su Yiming, a 17-year-old Chinese player who participated in the Winter Olympics for the first time, won the silver medal for the Chinese team with the perfect final jump of the history-making 1800-degree five-turn body! At the same time, it also created the best result of the Chinese team in the history of the project. For a time, it attracted the attention of countless people and received a large wave of praise.
What people did not expect was that Su Yiming, who was "singing" amazingly, was not only a very talented skier, but also a child star. He has participated in many film and television works, and after he won the silver medal, a number of entertainment stars have sent congratulations, and also set off a wave of "memory killing" of the works he has starred in. Since the ancient hero came out of the teenager, from the film and television circle to the sports circle, the inspirational story of the dream-chasing teenager Su Yiming is definitely worthy of everyone's praise.
I don't know if it's because GM's brands are particularly fond of skiers. Like Gu Ailing, in October last year, the SAIC-GM Buick brand announced that Chinese snowboarder Su Yiming was appointed "Buick Ice and Snow Ambassador". Su Yiming and Gu Ailing met and trained together at a very young age, exchanged skis, and grew up to become the spokesperson of the General Motors brand, which can be said to be a very dreamy linkage.
As a winter Olympics with a focus on green environmental protection, we can also see many new energy models appear in the Olympic games support team. It is reported that the 2022 Buick micro blue 6 plug-in hybrid sedan has been listed in January this year. The new car bids farewell to the traditional drive mode and adopts the new eMotion electric drive technology to effectively reduce energy consumption and improve power efficiency. In terms of appearance, the front face of the new car adopts a flying wing chrome grille, and the high-brightness flying wing shape extends from the center to the headlights, with layers of unfolding piano black blades, bringing a sharp horizontal visual effect. With a wheelbase of 2660mm and a trunk capacity of 414L-1057L, the vehicle can easily accommodate up to 13 20-inch suitcases, allowing both passengers and luggage to enjoy a large space.
Buick Micro Blue 6 is also a smart car. The whole vehicle has intelligent cloud speech recognition function, a call, easy to complete human-computer interaction, timely voice feedback. A car that can be chatted, so that the lonely journey is not lonely. In addition, Micro Blue 6 also supports Super ID personal account joint login, OTA remote upgrade, implementation of navigation and other functions, providing users with the most convenient and intelligent services, reducing the burden on travel.
The soul of the first gold: Wu Dajing - Hongqi
The first gold medal for the Chinese team at the Winter Olympics was the short track speed skating mixed team relay event led by Wu Dajing. In this project, Wu Dajing reproduced China's speed through a powerful final sprint as the last stick, successfully helped the Chinese team win the gold medal in the project, and was also the first gold medal of the Chinese team at the Winter Olympics, which can be said to be very gratifying.
Wu Dajing is actually very familiar with many sports fans, this handsome boy born in Jiamusi, Heilongjiang in 1994, began to practice short track speed skating in 2004, the main event is 500 meters, the concurrent 5000 meters relay, the 2000 meters mixed relay, has won the 2014, 2015 World Championships, the 2018 Pyeongchang Winter Olympics men's 500 meters speed skating and the Olympic Games 2000 meters mixed relay champion. It can be said that it is the leader of China's short track speed skating in recent years.
In fact, as early as 2018, Wu Dajing was associated with the Hongqi brand, and Wu Dajing, who was the spokesperson of the Hongqi brand at that time, appeared at the Beijing Auto Show and stood for the Hongqi H5, and also announced on the spot that he became the first owner of the Hongqi H5. In addition to inviting Wu Dajing as a spokesperson, the Hongqi brand has always been quite loud in the sports circle. It is reported that FAW Hongqi will give a Hongqi H9 to each of the glorious Olympic athletes of the Chinese Olympic delegation, opening a new chapter of cooperation with the State General Administration of Sports and promoting the development of China's sports industry.
As a star product of Faw-hongqi FAW, Hongqi H9 has attracted much attention since its listing. In terms of appearance, the front face is equipped with an obsidian blackwater grille and a matrix LED head, which looks simple and atmospheric. The vehicle size is 5137× 1904×1493, the wheelbase is 3060mm, and the space performance is good. The interior is equipped with a 12.3-inch full LCD instrument and a 12.3-inch central control large screen. In terms of power, the 2022 H9 is equipped with a 2.0T turbocharged direct injection engine and a 3.0T V6 supercharged direct injection engine, with a maximum speed of 245km/h, a maximum power of 208kW, and a 2.0T model equipped with a 48V light mixing system with an acceleration time of 7.1 seconds per 100 km/h.
The old Ji Fuchi is in the thousand miles: Ireen Wüst-Toyota
For the Chinese people, many foreign players in the Winter Olympics are still relatively unfamiliar to us, and Che Yunqi has selected some more representative ones to introduce to you. Ireen Wüst is a famous dutch speed skater, born in 1986 in the north of Tabanthorer, she is already a veteran in the Olympic Games, the so-called old Ji Fuzhi is in the thousands, has participated in four Winter Olympics Iren Wüst in this Beijing Winter Olympics is still a strong contender for the gold medal.
The Netherlands is home to speed skaters, and Ireen Wüst is one of the best. Such a brilliant Olympian was also invited by the automobile brand giant Toyota to become the spokesperson of the Toyota brand. No athlete in the history of the Winter Olympics has ever completed the feat of winning five consecutive championships, and I don't know if she can create a new legend in Beijing, if she can, it really echoes the theme of Toyota's "Start Your Impossible".
It is reported that Ireen Wüst's Toyota endorsement is not a region or a specific model, but part of Toyota's "Start Your Impossible" global theme marketing, from the advertisement can be seen that there is actually no specific model of Toyota, but hope to highlight the meaning of sports power to release human potential. In real life, though, the Ireen Wüst's car is a toyota-sponsored fourth-generation RAV4.
The RAV4 Rongfang currently on sale in China is the fifth generation of the series, with tougher lines than before, and the inverted trapezoidal middle mesh comes with a majestic filter. The sides of the body are sharply angled, while taking into account the coordination. The tail elements are not dense, and a horizontal chrome decorative strip connects the taillights on both sides. Everything in the car is still the familiar Toyota flavor, and the design adheres to the Toyota family design, simple and generous. The buttons are mainly physical buttons, and the interior materials have been significantly improved compared with the old model. The RAV4 fuel version is equipped with a 2.0-liter displacement engine with a maximum power of 126 kW (171 hp) and a maximum torque of 209 Nm. The hybrid version is equipped with a 2.5-liter displacement engine + motor combination with a combined maximum power of 163 kW (221 hp).
Team endorsements show the strengths of the project: Charlotte Kalla-Volkswagen
Finally, cross-country skiing, which originated in Northern Europe, is one of the oldest sports in the world and has been an official sport since the first Winter Olympics in 1924. At the 2014 Sochi Winter Olympics, the famous Swedish skier Charlotte Kalla flattened the 25-second gap with her own strength in the women's 4×5 km relay, beating the leading Finnish and German teams, with countless fans, readers interested in the project can relive the classic game.
As a Nordic country, it has a unique advantage in ice and snow projects, so Sweden is also a traditional power in snow sports. Many of the athletes in the team are regulars on the Olympic podium, and Volkswagen is estimated to have attracted them as spokespersons for this feature.
In 2015, Charlotte Kalla and three national team teammates filmed the advertising blockbuster "The No Show Room" for volkswagen Passat Alltrack, the idea of which was that the brand set up a transparent showroom for displaying vehicles between the snowy mountains, and then gradually released clues on different social media, and the first person to find it can directly drive the car away.
As a derivative of the Passat Alltrack in China, it uses the Volkswagen family's iconic banner grille, and the front face is extremely similar to that of The Magotan, Passat and other models. On the side is the standard crock tank model, which is very flattering and square. The rear of the vehicle is slightly bland, continuing the iconic simplicity of the Volkswagen family. It is particularly worth mentioning that the crock tank model seems to be the standard model of skiing, and the long carriage and roof are suitable for carrying skis and equipment.
The interior is also consistent with models such as the Passat, and the new Weilan has been equipped with a new flat LOGO steering wheel, and the full LCD instrument and central control screen have been upgraded. Although the quartz clock above the center console has been cancelled, the buttons of the air conditioner below have all been upgraded to virtual, showing a sense of technology. The original 1.4T engine was eliminated in the power part, and all models were equipped with 2.0T engines, with a maximum power of 140 kW (190 hp) and a maximum torque of 320 Nm, matching a 7-speed wet dual-clutch transmission.
Che Yun summary
The hosting of the 2022 Winter Olympics has brought the world's attention to Beijing. With the holding of the Winter Olympic Games, winter sports will be further popularized, and the mainland has put forward the initiative of "300 million people on ice and snow", hoping that more and more people will begin to learn and gradually like ice and snow projects. These Olympic athletes on the field exerted their enthusiasm and sweat, writing one legend after another "higher", "faster" and "stronger". Outside the arena, they gained the favor and attention of more world-renowned brands and became spokespersons. Let us pay attention to the Winter Olympics together, cheer for the Olympic athletes, and applaud the prosperity of the motherland.