On the evening of January 11, BYD released information on its official platform showing that the sales volume of new energy passenger cars in 2021 reached 593745, close to 600,000 units, winning the annual sales of new energy passenger cars in China. Judging from the results, the performance is quite excellent. So, how is the specific sales volume of its new energy models rising and falling?
BYD Han, which raised the height of the brand, sold more than 13,000 yuan per month
When it comes to BYD's new energy, we have to say that the flagship model - Han. This masterpiece is full of almost all of the leading technology of the car manufacturer. The manufacturer's guidance price is 209,800-27.95 million yuan, the length of the car is close to 5 meters, and it is positioned as a medium and large car.
According to BYD, the Han model will sell 117665 units in 2021. It can be said that the monopoly of the joint venture brand on this level of market has been broken.
In the past December, Han sold more than 13,700 vehicles, and the results were very eye-catching. In addition to the pure electric version, BYDHan also offers plug-in hybrids for consumers to choose from. Last month, it was reported that Han EV sales were 10,301 units, a new record, ranking first in pure electric medium and large cars. The plug-in hybrid version of Han sold 3,400 vehicles in December, which is also a standout in this segment.
The Song and Qin families sold more than 48,000 units in December
In addition to its success in high-end models, BYD has shown its dominance in the compact SUV and A-class new energy vehicle markets. The first is the BYD Song family, which sold 200,870 vehicles for the whole year. In the past December, sales reached 22,386 units.
Like BYDHan, the Song family also provides two new energy power sources, namely pure electricity and plug-in hybrid. The data shows that Song EV increased by 288.1% year-on-year, and Song DM increased by 1650% year-on-year. The reason why there is such a high increase is that in addition to the strong product strength, another reason is that the production capacity of the factory has increased. Previously, many consumers complained that the waiting time for picking up the car was too long, which also became a sweet "trouble" for BYD.
BYD Qin, which positions itself as an A-class new energy vehicle, will sell 194,220 units in 2021. This model is called "God Car" by many netizens, because its price is almost the same price point as fuel vehicles, and the official will also shout out the slogan of "fuel car subversive".
From the perspective of product strength, there is indeed something unique. Its plug-in hybrid DM model has two versions of pure electric range of 55km and 110km. Not only can consumers experience the driving experience of pure electricity, but at the same time, the fuel consumption is also quite low under the condition of feeding electricity. Xiaobian colleagues bought one last year, according to which the fuel consumption is only about 4L, which is not inferior to Toyota Honda, which is not inferior to such hybrid manufacturers as Toyota.
The dolphin, the first model of the marine system, sold more than 10,000 yuan a month
In 2021, BYD announced to the market that it will launch the marine model, and its first product, the Dolphin, has received great attention from the industry and consumers. Born on the new 3.0 E platform, the body structure is very different from the previous BYD models. Although it is a hatchback, the design is quite unique, giving it a feeling of "new species".
It is reported that BYD Dolphin sold 10,016 units in December, achieving a month-on-month increase of 13.7%. Since its listing in August, the cumulative sales volume has reached 19,598 units, showing a trend of gradual listing. The reason why it can achieve the performance of hot sales on the market is that in addition to the novel design, Dolphin inherits the electric technology of BYD's core in the core.
The first is the electric motor, which is available in two versions with a maximum power of 95 horsepower and 177 horsepower, the performance of the former can be very good to meet the needs of the family. The latter, for a hatchback, is undoubtedly the level of "steel cannon". In terms of maximum endurance, three versions are available: 301km, 401km and 405km.
Finally, the price, the manufacturer guidance price of 9.38-12.18 million yuan. At the same level, there are basically no opponents. The only one that is somewhat similar in form is Volkswagen's ID3 car series, but the price is much more expensive, and the starting price is close to 160,000.
National public opinion: Last year was undoubtedly a big year for BYD's products, not only launching a number of blockbuster new cars. At the same time, the sales performance is also very good, for example, Qin DM has become the sales champion of plug-in hybrid models for many consecutive months and has been recognized by the market. Bydir Han, which is positioned as a high-end player, also officially rolled off the production line in December. Xiaobian learned from the official that BYD will also have a number of new cars on the market this year. In addition, high-end brands positioned above 500,000 yuan are expected to be launched in the first half of 2022, so let's wait and see.