At the beginning of March, some car companies began to announce the sales situation in February, and a few days ago, the secret agent Jun shared the first batch of car company data with everyone, and many brands plummeted month-on-month. In this case, I believe that everyone also understands that the number of sales days is already small, and the second is that the end market performance is not expected. Of course, not all car companies are like this, such as BYD, which handed over more than 90,000 vehicles again in February, and proved who is the boss of the new energy vehicle market with real achievements.
According to BYD's official data, 91,078 new cars were sold in February, of which 87,473 new energy passenger cars are still the bulk, and then subdivided into 43,173 EV models, and 44,300 plug-in models. At present, the domestic auto market competition is becoming more and more fierce, independent brands want to break through the fame, need to keep up with the market demand and its products must also have selling points, look at BYD, since last year's bet on the new energy sector, it seems to have an independent "brother" appearance.
The flagship product, the sedan BYD Han, sold 9,290 units in February; while the Tang family of SUVs successfully broke through 10,426 units in the month. As a brand "fist" product, the two cars, with excellent strength, supported the BYD façade, follow-up and big moves, the lower starting price of Han DM-i and the new shape of the Tang EV will be listed, if not surprisingly, it is a hit rhythm.
The real sales pillar of the brand, the Song family handed over 24534 vehicles in February, the Qin family gained 24503 vehicles, and song + Qin can account for half of the overall level. Song family and Qin family, the most eye-catching is the Song PLUS DM-i and Qin PLUS DM-i two plug-and-mix models, in the high oil prices now, hybrid is a good choice, and hybrid type advantages are obvious, so the market segment is getting hotter and hotter. BYD came earlier, and the price control is better, so it can't be bypassed, the two cars still need to wait, and the pick-up cycle is often 2-3 months.
The brand's new explosive point, BYD Dolphin in February 8565 vehicles, yuan family 8593 vehicles. As one of the biggest selling points of the brand, BYD EV models based on blade batteries have good competitiveness, e platform 3.0 gives a better hard power, pure electric endurance does not deliberately pursue the limit, and the price to find a balance. This year is important for BYD, challenging its sales target of 1.2 million units, and ev models will be key.
Following the Dolphin and the Yuan PLUS, BYD's other blockbuster new car, the Seal, will be officially unveiled, which is driven by pure electric mode and benchmarked Tesla Model 3. Competitors are very strong, model3 against the BBA is not afraid of the stage, what is the confidence of seals? One is from the e platform 3.0, its second face value is high and the size is leading, and its three hard strengths have bright spots and lower prices. The new car is expected to be unveiled at the Beijing Auto Show, interested friends may wish to pay more attention to it.
summary:
In February, it handed over more than 90,000 vehicles, BYD brushed the wave presence with its actual performance, and it can also be red in the face of unfavorable environments, and it is more confident that it will win millions this year. Of course, building a good car is on the one hand, follow-up services are equally important, so that word of mouth can better break through.