The auto market in 2021 is like a gambling table, some brands are making a lot of money, and some brands are even difficult to survive. In the eyes of many people in the industry, 2021 is the year of change in the automobile industry, intelligence and electrification intensified, such as BAIC ARCFOX Polar Fox, Dongfeng Lantu, SAIC Zhiji and Feifan Automobile, Changan Avita, Geely Krypton, Great Wall Salon, etc., while BMW, Mercedes-Benz, Audi respectively launched BMW i series, EQ series and Audi etron series; in addition, Volkswagen ID series listed a variety of models, Toyota released the "TOYOTA bZ" brand, Honda released the "e: N" pure electric brand, Nissan e-POWER technology was introduced into China, and the joint venture brand and the Chinese brand stood on the same starting line.
Looking back on 2021, there are many impressive things, and many consumers have personally experienced it, next, the spicy car thing will take stock with you about the "ten most" of the auto market in 2021.
The happiest brand - the tank brand
While other brands are desperately selling cars, tank brands have never worried about sales, but are desperately checking the authenticity of users and striving to hand over new cars to real users. According to relevant data, whether it is tank 300 or tank 500, the number of orders has reached an alarming point, so that it is impossible to deliver the car in a short period of time, especially when many people complain that there are a large number of scalpers reselling orders at a price increase of 5,000-50,000, and the tank brand has issued an "announcement on the abnormal order of tank 500". Among them, the phenomenon of scalping orders and multiple orders was responded to, first of all, it is necessary to focus on tracking and returning to more than 200 cases of multiple orders to ensure the rights and interests of normal car buyers.
As we all know, Chinese brands have been very difficult in high-end, before we called 200,000 as the price ceiling, 300,000 is a distant dream, the hot sales of tank 500 prove that Chinese brands are capable of success in the high-end market. Tank brand has established a very high brand image, which is also a reassuring pill for the follow-up of new and old car owners, if a model does not reduce prices for a long time, the impact is not only the profit margin of the new car sales, but also the retention rate of second-hand cars, ordinary consumers must want to buy models with high retention rate when buying a car, so the high retention rate has a very large gain effect on the brand.
The most badly reviled brand - Tesla
As the "ceiling" of the new energy industry, Tesla can say that street rats, everyone shouts and beats, consumer rights protection, media accusations, even Tesla itself is repeatedly recalled to lose the brand image, from the beginning of last year to reduce the distribution of doors, the middle of the year and Pinduoduo marketing controversy, the vehicle is abnormally out of control, brake failure, spontaneous combustion explosion, sunroof falling off and a series of accidents related to Tesla frequent occurrences, as if the tesla bought is not normal.
Here I have to say that consumers' tolerance for Tesla has been full, if it is replaced by any domestic brand, then it has long been sprayed without skin, sales, stock prices must both plummet, but Tesla is such a magical existence, sales continue to flutter.
The most unexpected "electric car" - Hongguang MINIEV
Under the trend of high-end electric vehicles, almost no OEMs are willing to do low profits, small market potential entry-level electric vehicle market, but Hongguang MINIEV has used sales to hit the face of the singers, according to the latest data from the authoritative market research institute EV Sales, Hongguang MINIEV once again topped the global new energy vehicle sales with a wholesale volume of 39128 units in October, which is also the fifth time that the car won the global sales crown this year, promoted to "five crowns". Previously, according to the data of the Association, in October, Hongguang MINIEV also won the top spot in China's car list with a retail performance of 47834 units; in November, Hongguang MINIEV won the top spot in China's new energy market with 45,576 units of sales, and the overall sales volume has exceeded 500,000.
The most thunderous quote - Li Bin
During the 2021 NIO DAY, Weilai founder Li Bin was on the Weibo hot search list because of a remark that "I don't understand why anyone still buys a gas car". Let's leave this sentence right or wrong for the time being, this practice of pulling on fuel vehicles to help their own products prestige is to create momentum, or does ET5 really have strength?
In fact, in addition to Li Bin's Thunder people's remarks, Weilai Automobile is still the benchmark of China's new forces car brand, whether it is sales or technology, Weilai's performance is indeed remarkable, but there is still a big gap from the scale of fuel vehicles, and it can even be said that it has not yet reached the point of competition with BBA.
The most face-slapping step - Toyota
"Toyota is sometimes perceived as not being aggressive enough with pure electric vehicles, and we will accelerate our efforts on BEV vehicles." If you had told you a few years ago that this was said by Akio Toyoda himself, it is estimated that no one would believe it, but Toyota does have practical actions to prove the ability and clear determination of electrification.
At the end of 2021, Toyota not only brought 15 new pure electric models at one time, but also announced that by 2030, it will launch 30 electric vehicles worldwide, with global annual sales of 3.5 million vehicles, and by 2030 in China, Europe and North America, pure electric sales will account for 100%, and by 2035, global models will be pure electric (including Lexus).
The most amazing merger - Mazda
After experiencing continuous debunking, the merger of Changan Mazda and FAW Mazda came to fruition at the end of August last year. According to the "Joint Statement on the Capital Increase Project of Changan Mazda", it was learned that the joint venture of the Mazda brand in China will be changed to a tripartite joint investment form, namely Changan Mazda (47.5%), Mazda (47.5%), and China FAW (5%), Changan Mazda will inherit the relevant business, and FAW Mazda will become a joint venture of Changan Mazda.
It has to be said that the merger of Mazda's two joint venture brands in China, although it is a helpless move, but for mazda's overall brand efficiency improvement and coordinated development has undoubtedly played a more favorable role, next, Mazda can consider product and technology import more carefully, there will be no more uneven distribution concerns.
The most comedic endorsement – Infiniti
Is it hard to choose a good spokesperson? Infiniti said it was difficult. On the evening of December 16, 2021, the new generation of Dongfeng Infiniti QX60 opened pre-sale in Guangzhou, and Wang Lihong, the brand spokesperson of Infiniti, also attended the scene. But just a day later, Wang Lihong was announced to terminate endorsements because of the collapse of human design.
Originally, Infiniti's sales performance in China was very general, and the occurrence of the spokesperson incident made "Infiniti, which is not rich, once again worse", ask the new generation of Infiniti QX60 can still sell well?
The most sudden reduction - Denza
On December 24, 2021, Daimler announced that the company has signed an equity transfer agreement with BYD on adjusting the structure of its joint venture Denza Automobile, and intends to complete the equity transfer of the two parties in Denza. According to the agreement, after the completion of the transfer, Daimler and BYD will hold 10% and 90% of denza shares respectively. The matter is subject to the approval of the relevant regulatory authorities and is scheduled to be completed by mid-2022.
As a "rich second generation" born with a golden key, Denza has lost money for many years and sold dismal sales, resulting in the parent company of both sides not attaching much importance to Denza, depressing has only relied on a single product to support it since its establishment ten years ago, and Daimler reduced its shares, more like telling the outside world that it wants to put the electrification center back on Mercedes-Benz.
The most helpless back pot man - Qualcomm chip
The chip shortage in 2021 has affected the balance of supply and demand in the automotive market, and a number of car companies have said that they are short of production capacity due to the tight supply of in-vehicle chips. But is this really the case?
The chairman of Qualcomm China once said: "From the end of 2020 to the present, the global semiconductor industry is facing the problem of tight chip supply, but Qualcomm's automotive chip supply has not been affected too much, and Qualcomm has not affected the manufacturing plans of any car factory." And the China Automobile Association has also said that from October 2021, the shortage of chips has eased. Therefore, many people in the industry said that combined with the current background of the industry's "lack of core", many brands want to find an excuse for the decline in sales, and Qualcomm chips are obviously the best back pot heroes.
The most special rights defense - Tesla
On April 19, 2021, a female owner in Henan unexpectedly broke through layers of security, made a big fuss at the Tesla booth of the Shanghai Auto Show, and printed an obvious Tesla LOGO on her clothes, shouting "Tesla brake failure" on the roof of tesla vehicles. At the same time, Tesla was quickly pushed to the forefront by public opinion. The most incredible thing is that soon after the incident, there were "same T-shirts" on the Internet that began to be sold.
The reason for such an alternative rights protection is that on the one hand, Tesla has not paid enough attention to quality issues. In addition, Tesla's attitude toward Chinese consumers is debatable. In any case, I hope that there will be no more similar rights protection in 2022, because such a cold is not a consumer's heart.
Note: The above pictures come from the brand official