Source of this article: Times Finance Author: Liao Wei
"We don't want to be out-of-print cars or outcasts." On December 29, 2021, Mr. Tong (pseudonym), owner of the SF5 car of Xilix, told Times Finance.
On the 23rd of last month, Huawei released the Q&C M5 to the outside world, which is the first model of Xilix's new high-end brand AITO. In the industry's view, compared with the previous cooperation, in the construction of the M5, Huawei has more involvement in the field of vehicle design and technology, and the participation is also higher. Yu Chengdong, managing director of Huawei, CEO of consumer BG, and CEO of smart car solution BU, even personally gave a speech for the M5 platform of Q&I, which shows the importance Huawei attaches to the car.
Or thanks to the vigorous publicity of Huawei and Xilis, from the current data, the market response of the M5 M5, which debuted not long ago, has been good. According to the media quoted by the sales staff of Huawei's authorized experience store, the number of national orders for the M5 has exceeded 6,000.
However, when the M5 was popular with Huawei, the originally highly valued Cyrus SF5 seemed to be treated coldly. Mr. Tong said, "Cyrus test drive, exhibition car, logo have been changed, although the sales did not say that the production was discontinued, but what is the difference between this and the actual suspension of production?" According to the chat records provided by Mr. Tong, suspected other car owners and the personnel of the Xilis delivery center, the Xilis Huawei Smart SF5 has been discontinued. Times Finance saw on the official website of Huawei Mall that the vehicles for sale are indeed only the recently released Q&I M5, and the original Cyrus SF5 displayed in the mall has disappeared.
"The statements made by the above-mentioned delivery center people are not true, and everything is subject to our response in official channels. The Syris SF5 has not been discontinued, but only temporarily closed the booking channel, which should soon open normally. In this regard, on January 4, an insider of Chongqing Jinkang Xilisi Automobile Sales Co., Ltd. (hereinafter referred to as Xilis) told Times Finance, "In addition, although the Xilis store has changed the bid, the owners of the Xilis SF5 can still enjoy after-sales rights."
On January 5, a source close to Huawei told Times Finance, "Xilis Huawei Smart SF5 did not stop production and stop selling, but suspended the booking." Because the delivery volume before the Spring Festival has been sold out, there is no supply of cars in the short term. On the same day, Times Finance also interviewed Huawei on whether the SF5 was discontinued and discontinued, and as of press time, there was no positive response.
Source | Cyrus official website
"We will go to Huawei headquarters to defend rights"
"Almost all of our car owners are interested in and trust Huawei, and they have never heard of the vehicles they bought before." Mr. Tong said.
According to public information, Xilix was founded in November 2017 and is a brand of Chongqing Jinkang Xilisi Automobile Sales Co., Ltd., focusing on the field of new energy electric vehicles. Although it has been developing for several years, before April this year, Thelis was not well known, and since the official release of Huawei's smart SF5 model at the Shanghai Auto Show this year, the attention of Cyrus is not the same. It is reported that Huawei is the supplier of Cyrus SF5, which is also the first new energy model to enter Huawei's sales network.
Out of trust in Huawei, Mr. Tong paid attention to the Cyrus SF5 and used it as his first car. It is understood that Mr. Tong spent 246,800 yuan on car purchases, of which some of the car loans were divided into 12 installments, each period of 15,000 yuan, and one phase is currently repaid.
"I don't know too much about cars, but I feel OK, but the front of the car is too ugly." Most of our car owners think the car is OK. "Only one month after picking up the car, Mr. Tong is still satisfied with the performance of the new car." However, after the release of the M5, the suspected suspension of the Sf5 of Cyrus made Mr. Tong and other car owners very incomprehensible and angry.
Source | Courtesy of respondents
"From the release on April 23 this year to December 23 this year, it is a car with the shortest fate in less than 1 year of life cycle. We, the owners, don't like to be out-of-print cars. For the practice of Huawei and Xilis, Mr. Tong is very dissatisfied, "Our previous electronic products basically bought Huawei, originally Huawei iron powder, it seems that the whole family will be black powder in the future."
In this case, Mr. Tong and other Cyrus SF5 owners angrily defended their rights, organized nearly 300 car owners to set up a rights protection group, feedback a lot of product problems according to their respective experiences, and tried to contact Huawei and Cyris, hoping to meet their own demands.
According to the information provided by Mr. Tong's car owner to Times Finance, they put forward a total of 31 questions for the use and promotion of Cyris SF5, including guiding consumption with the first batch of car owners' courtesy, the advertised OTA upgrade can only be upgraded offline, the publicized vehicle WIFI does not have this function when the user picks up the car, the castrated, the mileage announced by the official publicity and the mileage announced at the time of pick-up are different, the control function of the car home interconnection is not met, and the publicized three-screen linkage HICAR is not done.
Source | Internet
"At present, we have contacted the relevant rights protection car owners and actively responded to the demands of the car owners." It is worth noting that in response to the rights protection behavior of car owners, the above-mentioned Xilis insiders said. It is understood that on December 25, Xilis released a new upgrade of exclusive benefits project, upgrading the warranty policy, including: 1, the first owner of the SF5, the warranty of the vehicle and the range extender was upgraded to a lifetime warranty; 2, the increase/ replacement of exclusive rights: the first owner of the SF5, within 4 years to increase / exchange any of the models under the AITO brand, on the basis of enjoying the current promotional rights of the new car to be purchased, will be able to enjoy an additional exclusive discount of 10,000 yuan.
"The lifetime warranty of the whole vehicle does not include the three-electric system. His main problem is to stop production, not sold in Huawei stores, if the real suspension of production, our accessories are not easy to get. Mr. Tong said. In this regard, Mr. Tong put forward several demands, including requiring the vehicle to have a lifetime warranty (including the three-electric system, upgrading the vehicle-machine system to the Hongmeng system, not stopping production, 15 years of common accessories can not be lacking (letter of commitment), Huawei brand and SF5 models are not allowed to detach, etc.
The appeal of the owner of the rights protection | Courtesy of respondents
Mr. Tong told Times Finance that from the beginning of rights protection to the present, Huawei and Xilisi have not had much contact and communication with the owners of rights protection vehicles, "they are not active, and they feel that they are very delayed." ”
According to Times Finance, due to poor communication, the owner of the car and Huawei, Xilis can not reach an agreement for the time being. In this case, some of the rights protection car owners will organize and go to Huawei headquarters in Shenzhen on the 8th to protect their rights. "I am also waiting for a reply from the relevant parties in the near future. I feel more and more that I might go down the road to a class action lawsuit." Mr. Tong said.
Cyrus: SF5 sales did not meet expectations
Some insiders said that the main reason why Huawei will join hands with Cyris to create the AITO Q&I M5 is that the market response of Cyrus SF5 is general and has not achieved the expected effect.
According to official publicity, the orders for the Cyris SF5 exceeded 6,000 units within a week after the shanghai auto show was unveiled, and it was once the limelight. But as the heat passed, the sales of the Cyrus SF5 did not match the market heat. According to the data of The Car Emperor, between May and November, the cumulative sales of the Xilis SF5 were 6801 units.
The industry believes that a previously unknown new brand can obtain the aforementioned heat, and Huawei's endorsement is indispensable. However, the sales volume of less than 10,000 vehicles in half a year may be far from Huawei's expectations.
For the sales performance of Cyrus SF5, some insiders said that although Huawei's aura can attract a certain number of consumers, the automotive market ultimately relies on product power to speak. In the market segment and price range of the Sf5, its product strength is not outstanding, and the market cold is foreseeable.
"We will set a relatively large goal, but the first car of the new brand still cannot meet expectations." For the market of the Xilis SF5, the above-mentioned insider told Times Finance, "But we and Huawei belong to a deep cooperation relationship, not just cooperation in one or two cars." In addition, we will summarize and review the previous experience, and believe that in the third and fourth cars, we will slowly achieve our previous expectations."
It is worth mentioning that from the product launch of AITO Q&I M5, the sense of participation of Xiaokang shares and Xilis is not strong, according to industry analysis, in addition to the production side, Huawei is almost involved in all aspects of the M5 from design to marketing, Xiaokang shares and Cyrus are also considered to only play the role of foundry in it.
"Huawei's brand influence is far more than That of Xilis, as a new brand, we are also working hard, and the results still need to be accumulated a little bit." In this regard, the above-mentioned insider said, "The cooperation between us and Huawei is very friendly, and the relationship is also very equal in the process of cooperation." In the process of cooperation, there will definitely be times when the two sides have different opinions and differences, which is also an inevitable phenomenon in cooperation, but the exchanges between each other are benign."
As for whether the newly launched AITO brand will become the focus of future work and ignore the construction of the Xilis brand, Xilis insiders responded to Times Finance, "But at present, AITO will be more equal to Cyrus in terms of resource allocation, and the two lines are parallel."