Looking back at the auto market in 2021, it can be said that there are several joys and several sorrows, and when it comes to BYD, it is absolutely joyful, and even some are "troubled" because they cannot deliver the car in time. On January 3, 2022, BYD announced its 2021 sales data: in 2021, the total number of passenger car sales was 730093, an increase of 75.4% year-on-year, and in December, the whole series sold 97,990 new cars, an increase of 77.9% year-on-year, achieving sales of more than 90,000 units for two consecutive months, once again refreshing the monthly sales record.
In the new energy market, BYD sold 593745 new vehicles in the whole year, an increase of 231.6% year-on-year, of which EV models sold 320,810 vehicles in the whole year, and DM models sold 272935 vehicles in the whole year.
Entering 2021, BYD terminal sales soared, and after the Spring Festival holiday in February, BYD ushered in ten consecutive increases in new energy sales and overall sales. The flagship sedan Han, which will be launched in 2020, and the Qin PLUS DM-i, which will be launched in March 2021, have become the vanguard of this wave of sales surges.
BYD Han EV sales are hot, selling 13,701 vehicles in December, so far, BYD Han has achieved a total of 6 single-month sales of more than 10,000 throughout the year, and 117665 vehicles have been sold throughout the year, becoming the only self-owned brand medium and large sedan in the domestic auto market that can be strong with the BBA. Independent brand of medium and large sedans can be counted on both hands, a total of few models, almost no models that can compete with luxury brands, once imitated the Audi A6L Zotye Z700 has long been photographed on the reef. BYD Han's hot sales are not easy, if you can change the chopstick suspension, perhaps the reputation will be better.
Tang DM-i, Song PLUS DM-i, Dolphin and other new cars quickly in place, the increment is endless, a number of outstanding models in the same year "retaliatory" listing, market feedback is extremely warm, the market even appeared in short supply, Qin, Song series of DM-i models of the car time was once as long as 3-4 months, and finally there is a domestic model that can break the wrist with Toyota Honda hybrid models, breaking the monopoly position of Japanese hybrid in one fell swoop.
Why is the DM-i model popular? Different from the traditional hybrid technology, the engine-centered "oil hybrid" route, BYD's DM-i super hybrid chooses the "electric hybrid" route based on electric drive.
First of all, from the technical route, the two are not the same! DM-i super hybrid is based on large-capacity batteries and high-performance high-power flat-line motors, mainly relying on high-power and high-efficiency motors for driving, the main function of the gasoline engine is to generate electricity in the high-efficiency speed zone, do not need to fully take into account the high-speed, low-speed performance, timely direct drive, which greatly reduces the comprehensive working conditions of the engine Fuel consumption, truly realizes more electricity, less oil and efficient oil.
DM-i super hybrid in the EV mode, quiet, smooth, zero fuel consumption and other pure electric vehicles can be fully experienced all the advantages; in the HEV tandem mode of urban conditions, 99% are driven by electric motors, the driving experience is closer to pure electric vehicles.
Only 18% of the series working conditions can allow the engine to drive the generator to generate electricity, to ensure that the motor drives the vehicle while charging the battery, greatly improving the energy utilization rate, even if the fuel consumption in the case of power loss is only 3.8L/100km, the oilable and electric comprehensive driving range can reach 1245km.
In HEV parallel mode, the engine and drive motor drive the vehicle at the same time, providing excellent power, at this time the acceleration of 100 kilometers is only 7.3s; when cruising at high speed, the engine is in the efficient speed range, and the system adopts the engine direct drive mode to improve fuel economy.
Secondly, in terms of performance fuel consumption, compared with the traditional hybrid, DM-i super hybrid can achieve surpassing in energy consumption and performance, especially compared with Toyota's current hybrid vehicles, BYD's model has completely exploded Toyota's "moving obstacles" in terms of performance, and can also be very low in fuel consumption, solving the problem of extremely high fuel consumption under the power loss of plug-in hybrid models, comparable to or even surpassing Toyota hybrid models. As for whether it will increase the oil emulsification like Toyota Honda, BYD will not have these problems, just look at the test of this winter!
Needless to say, this aspect has always been the strength of domestic models, Toyota can also give you a steering wheel is not bad, thanks to Dade!
Finally, in any restricted city except Beijing, BYD's DM-i model can use new energy indicators to buy cars, and can get a new energy model without mileage anxiety without lottery.
Judging from BYD's market performance in 2021, it has brought greater market pressure to many competitors, and if the production capacity can be fully released, BYD, which holds a large number of orders, will certainly have more annual sales. Looking ahead to 2022, there are indications that, with the current momentum, BYD is likely to qualify for the million units annual sales club.
At present, domestic car companies are seeking transformation, brand high-end, bydir what is the trend? Have you almost forgotten that BYD also has a brand that cooperates with Mercedes-Benz - Denza. Compared with BYD in 2021, Denza is already Wang Xiao'er's New Year, the brand was born in 2012, is the first new energy vehicle brand in China to position the mid-to-high-end market. 11 years later, Denza has not taken off, partner Daimler has also said that it will no longer invest, and BYD has not poured too many resources into this brand.
In the case that the head car companies have given birth to "two tires and three tires", BYD will not be idle. During the 2021 Guangzhou Auto Show, BYD revealed that it will also launch an independent high-end brand in 2022, operating in an independent team and an independent sales network. It is reported that the first model will be a hardcore off-road vehicle, the price is between 500,000-900,000 yuan, is expected to be released in the first half of 2022. The target competitor may be the Mercedes-Benz Big G. It is estimated that after watching the "explosion" performance of the Great Wall's tank brand, BYD can't sit still.
In the new year, I wish that our own brands can continue to come up with hard-core products, come up with models that can directly hit the pain points of consumers, and systematically destroy the monopoly position of some joint venture cars in specific price ranges.