[News-Oxcart Network]
Due to the impact of the new crown epidemic, there has been a more or less shortage of automotive chips around the world. Because of this, the new car does not know when to start, and it is difficult to find a car. If you want to mention the existing car, you have to increase the price. However, this is 2022, and judging from various news, I am personally optimistic about the new year of the automotive market. Below, let's take a look at the 2021 Toyota brand markup cars!
Toyota Xena - manufacturers and dealers sit on the policy dividend soaring
Toyota Syna's price increase may be one of the most recent events. 309,800-405,800 suggested retail price, can you buy a car length of 5156mm, wheelbase 3060 medium and large MPV, does it still sound quite fragrant? Unfortunately, the suggested retail price is only a suggestion, the dealer's markup at the sales terminal is about 50,000 yuan, many people may think that 50,000 yuan is not too much, but this is only a car in the range of 300,000, which is equivalent to about 15% of the car price, so it is still a bit outrageous. So why does Toyota condone dealers to openly increase prices? I think there are two important points.
The first and most important point is that Toyota Sena is in an almost irreplaceable position in the MPV market. And with the liberalization of the domestic three-child policy, more and more people need a home MPV to meet their family travel needs. This type of model, whether it is our domestic car companies or foreign car companies, has done very little, so this scarcity has become more serious in the context of the dividend of the three-child policy and the global lack of cores, which has also led to dealers' reluctance to sell cars at the original price.
The second point is that the silence of Chinese consumers has boosted the arrogance of dealers. In Toyota's previous models, the price increase has long become an "inherent thinking", with Toyota's strong reputation in the domestic market, Highlander, Prado and other models have increased prices before, and domestic consumers can only buy the price increase Toyota car because the domestic car is not yet developed, "favored have no fear", this acquiescence is also one of the important factors of Toyota price increase.
But my lord, times have changed. In today's increasingly powerful domestic car companies, the emergence of Models such as Trumpchi M8 has disappointed Toyota's wishful thinking, and the sales of Xena are far less than expected, and the number of Deliveries in November cannot be on the table, and the prospects are not optimistic. At the same time, the dealer's car can not be sold, the price increase is gradually declining, now I want to ask Toyota, do you still think Chinese consumers are good at cheating?
Toyota Alpha - the car is the business card, the real irreplaceability
After looking at more than 300,000 Toyota MPV, let's take a look at more than 1 million. Toyota Alpha, I believe there should be very few people who don't know this "super double bread" right now. The official guidance price of 839,000-920,000 Alpha, after the mark-up landing price of 1.2 million, of which the price increase of 200,000, means that you buy an Alpha, you have to add a RAV4.
In fact, Alpha's markup, although it is also outrageous, is mostly caused by ourselves.
First of all, the price of Alpha in Japan is not high, the lowest with more than 200,000, the top match is less than 500,000, and after coming to The country, because of the status of pure import, the tariff is very high, some people have calculated, alpha if calculated according to the price of more than 400,000, plus tariffs after the cost price of 770,000, and imported into the domestic Alpha is mostly high, so the price is indeed so high.
Secondly, if the competitiveness of Xena is OK at the same level, then alpha's competitiveness can be said to be against the sky. Because it has no competitors at all. The domestic MPV market model GL8 and its price difference is too much, and the German luxury brand manufactured MPV models, simply not competitive, just like mercedes-Benz V-class, although the price is also very expensive, but the chassis is used in the van, whether it is comfort, or the second row of seat comfort, can not be compared with Alpha, so Alpha at this price point MPV model is simply lonely, coupled with Toyota's "hunger marketing", the quota for domestic dealers is not much, which led to the price increase.
Finally, in today's social context, Alpha is not strictly speaking a car, but a business card and admission ticket of the upper circle. Many celebrities, big names, and rich people flock to it, you don't have an alpha, you don't have an exclusive driver who drives you an alpha, and you are embarrassed to say hello to people when you go out. And this scarcity and the figuration of vehicles make Alpha irreplaceable even the S-Class.
Toyota Supra - pay for the feelings, one willing to fight a wish to suffer
After talking about "Toyota Bread", let's take a look at Toyota's sports car. Since Toyota announced the entry of the high-performance division GR into China last year, the friends who love cars around them have exploded. GR to Toyota, just as Mercedes-Benz to AMG and BMW to M Power, is the façade and essence of Toyota's high performance. The introduction of GR Supra has also pushed this fan feast to a climax. Although the price of the 2.0T version of 496,000 and the 3.0T version of 626,000 has deterred many people, there are also many who pay for it.
Selling expensive is not a problem, but what do you want to increase the price by 100,000? As a product of the same platform as the BMW Z4, Supra is almost the same as the Z4 in terms of chassis, appearance, space or interior, so what is Supra's superiority? The reason why I can see Toyota selling more expensive than BMW in my lifetime is also because of my feelings.
The old Supra is known as the "Bull Devil King", almost on the throne of the world's best sports car, and that 2JZ engine, whether it is the modification potential or the degree of durability, can be said to be super first-class. Until now, if there is an old Supra on the streets of foreign countries, many foreigners will exclaim: "Is that a supra?!" ”。 It is not difficult to see the supremacy of Supra in the hearts of car players.
The new GR Supra occupies this name, allowing a group of JDM die-hard fans to return to their youth and complete the Supra dream that could only drool at car magazines because they had no financial strength when they were young.
Although the mark-up behavior is despised by us, the special time machine attribute of this car can make the man change back into the boy, so this is also complete, one willing to fight a wish. At the same time, Supra's doomed niche user base has not had much impact on the entire market, which I think is acceptable. I don't agree with the markup, but I know that there is always a price to complete the dream, and if you are willing to bear this price, then the price increase or not the price increase, you think about what to do so much, Supra has a price, happiness is priceless.
Edit the summary
Well, this issue of the 2021 mark-up model introduction is over, want to see other brands please continue to pay attention to the oxcart network, we will continue to explain to you. Even though the auto market is sophisticated, and even though the auto market is relatively complex, Toyota's acquiescence to dealer price increases is still despised. In the end, it is also because of the scarcity of a car that if you don't buy this car, you have no car to buy. Back to the beginning of the article, I believe that in the new 2022, this kind of thing will definitely be reduced, the car market environment is becoming more and more transparent, the consumer psychology is becoming more and more rational, the domestic car is becoming more and more cattle, who will wash the neck, to the 4S store please cut our leeks?