The four seasons are reincarnated, and everything in Vientiane is renewed. The day before New Year's Day in 2022, FAW Hongqi is the first car company to announce sales, in the past year, despite the impact and restriction of chip shortage, faw-hongqi still achieved good results and stabilized its position in the market, although there are some regrets, but in the strong car market still has a full sense of achievement.
According to FAW Hongqi's sales report, in the past 2021, FAW Hongqi's annual sales exceeded 300,000 units, an increase of more than 50% year-on-year, of which December sales reached 39,100 units, setting a new record for single-month sales. Although FAW Hongqi did not complete its annual target of 400,000 units, it was also quite successful in achieving annual sales of more than 300,000 units.
As the flagship model of the new Hongqi, whether it is the Hongqi H9 or the Hongqi E-HS9, it has performed well in 2021, harvesting cumulative sales of 40,000 units and 5,400 units respectively, contributing to the improvement of FAW Hongqi's overall sales. Although the total sales volume of Hongqi H9 or Hongqi E-HS9 is not too high, it is not easy to perform such a market in their respective market segments.
As we all know, since FAW Hongqi opened the road of market-oriented operation, it is also actively planning in terms of product layout, and the two main models of Hongqi HS5 and Hongqi H5 have made great contributions to FAW Hongqi and become the top pillar and "Dinghai God Needle" of FAW Hongqi based on the automobile market. In particular, Hongqi HS5, its sales volume occupies most of FAW Hongqi.
In the whole year of 2021, the total sales volume of Hongqi HS5 is about 130,000 units, which is firmly in the first camp of domestic brand medium-sized SUVs, and its market performance can basically be comparable to Highlander, Audi Q5L, Mercedes-Benz GLC and BMW X3, far exceeding the sales of JEEP Commander, Skoda Kodiak Ruijie, Guandao, Hyundai Shengda and Tanyue, which shows that the recognition of Hongqi HS5 in the market is still relatively high.
Of course, as the "second-in-command" of FAW Hongqi in terms of sales, Hongqi H5 has also gained a cumulative sales volume of about 80,000 units in 2021, ranking first in the market segment in the domestic brand. Although there is still a certain sales gap compared to competitors such as Camry, Accord, Tianlai and Asian Dragon, it is quite successful to harvest so much sales as a domestic B-class sedan.
In the past year, although FAW Hongqi has gained a total sales volume of more than 300,000 units, the gap is not small compared with Geely Automobile, Great Wall Motors and Changan Automobile, but in the second-tier luxury brands, such sales are enough to make Infiniti, Acura, Changan Lincoln and Cadillac envious. If there is no accident, on the annual sales crown of the second-tier luxury brand, FAW Hongqi should be stable.
A few more words: In the fierce market competition with strong hands, FAW Hongqi has only temporarily reaped success. In the face of changes in the consumer environment, FAW Hongqi still has many shortcomings to make up. As the saying goes: the sun is always after the wind and rain. On the road to dreams, FAW Hongqi still needs to carry the weight forward.
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