On April 6, local time, China FAW and Israel's Flamelet Group held a grand listing ceremony for The Hongqi flagship model E-HS9 in the showroom of tel Aviv, the capital, marking the official landing of Hongqi in the Israeli market.
Since the beginning of this year, China FAW and Israel's Flamelet Group have carried out in-depth product planning, market analysis, certification preparation and other preliminary work for the Israeli market. After nearly two months of product exposure and full warm-up publicity, the event attracted nearly 100 potential customers and media reporters.
The launch ceremony announced that the E-HS9 was officially accepted for pre-order. The guests conducted in-depth product experience and fiery exchanges and interactions around the on-site exhibition car, and signed up to make an appointment for a test ride or set aside funds to express their intention to purchase.
Israel is the second developed country market for Hongqi brands to enter after Norway, with strict regulatory certification and user taste, and fierce competition in the market. As a large-size pure electric luxury SUV launched, the E-HS9 will compete head-on with Audi, Mercedes-Benz and other brand electric vehicle products in the local market.
Author: Jilin Daily all-media reporter Hua Tailai