On March 18, the Besturn B70S was officially launched, and the new car launched a total of 9 single/double car colors, 2 kinds of power, and 7 models, and the official price range was 109,900-142,900 yuan. According to reports, the Besturn B70S is the first independent coupe SUV of China FAW, and the first blockbuster new car under the new brand strategy of Besturn "518", which is a new national tide model specially built for the Z generation.
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As a model designed for Gen Z, the Pentium B70S is launched differently. FAW Besturn and Baidu created a meta-universe conference, where users can watch the conference with a virtual character 360° full scene and can conduct a virtual test drive of the Pentium B70S with a 1:1 simulation reduction. This move reflects the concept of user first under FAW Besturn's new brand strategy of "518", and is considered to be an important measure for FAW Besturn to strengthen the emotional connection with consumers and promote the process of brand youth under the outlet of the "meta-universe".
From a product point of view, the first step to effectively linking young users is the value of the face. Pentium B70S inherits the design concept of "light and shadow philosophy", with the "super pulling wind trend design" and the high-tension vehicle shape and the golden ratio of the cross-level, integrating the muscle sense of personality fashion and SUV, giving people a sense of vitality, in line with the energetic temperament of young people; and the color choice of up to 9 single and double car colors also provides more personalized choices for young users who pursue "bright eyes".
Considering that Generation Z is an "Internet native", the Pentium B70S is equipped with a variety of intelligent interaction and intelligent driving assistance functions, including the full-scenario ecological service of the D-Life 5.2 AI intelligent system, the L2 level intelligent driving system to assist travel, as well as digital keys, electric tailgates, 360 ° panoramic images, etc., to bring young users a fun and interesting technology enjoyment of fuel vehicles.
For the Pentium B70S, which is positioned as a new national wave coupe SUV, power performance is a major advantage that cannot be ignored. The new car uses China FAW Gold Smart Engine power, providing two power options of 1.5T and 2.0T. Among them, the 1.5T four-cylinder turbo engine has a maximum power of 169 hp and a peak torque of 258 Nm, matching a 7-stop wet-type dual-clutch transmission; the maximum power of the 2.0T four-cylinder turbocharged engine is 224 hp, and the peak torque is 340 Nm, matching the 6-speed automatic transmission.
At the same time, through the "super-secure platform architecture" infinite equation FMA empowerment, the "double E" ring body of the Pentium B70S integrates 8 safety equipment and 23 active safety technologies, while equipped with FAW's latest FEEA2.0 electronic and electrical architecture and NVH level comparable to the joint venture B-class car, which greatly improves the advantages of safety, intelligent networking and driving experience.
It is worth mentioning that the sales method of the Pentium B70S is also different from the past. Wang Shengli, deputy secretary of the party committee, deputy general manager and general manager of the sales branch and secretary of the party committee of FAW Besturn Car Co., Ltd., said at the press conference that the online sales method since the B70S pre-sale is continued, and users can enjoy the delivery of 4S shop vehicles by placing orders online through the Besturn YOMI APP.
In May 2021, FAW Besturn announced at the 15th anniversary of the new brand strategy conference that it will achieve 300,000 vehicles in 2023, 600,000 vehicles in 2025, and challenge 1 million vehicles. The listed Besturn B70S can be said to be the first shot fired by FAW Besturn to implement a new strategy, which will open up a coupe SUV market for FAW Besturn and become a new growth pole for FAW Besturn.
Although with the addition of the Besturn B70S, FAW Besturn still faces greater challenges in achieving the sales target of 600,000 units in 2025. The data shows that in 2021, FAW Besturn's sales volume will only be 57,700 vehicles, and the gap is very large. To this end, FAW Besturn will speed up the speed of product launch. According to the plan, from 2023 to 2025, FAW Besturn will complete the layout of 8 traditional energy products and 5 new energy products at the launch rate of more than two new models per year.
Text/Wen Chong
Editor/Chen Zhengzhong