Since the release of the Brand Strategy of China FAW New Hongqi in 2018, FAW Faw-Hongqi has integrated global resources in product research and development, and strives to build the world's top level and Chinese automobiles with independent core technologies. Under a series of reform and innovation efforts, the FAW Hongqi brand has achieved an industry miracle of 42 times growth in three years.
Last year, the opening year of the "14th Five-Year Plan" was a new year for China FAW brands to move from a period of strategic adjustment to a period of strategic growth. At the same time, the FAW Hongqi brand delivered a wonderful answer sheet of more than 300,000 yuan throughout the year, showing the strong determination and confidence of the FAW Hongqi brand on the road of the new journey, helping it to continue to move towards the road of self-breakthrough.
From the Olympic Games to the Winter Games, the red flag is just "red"
In addition, on August 5 last year, the FAW Hongqi brand announced the gift of H9 products or use rights to China Glory athletes, which caused widespread discussion and praise in the market from all walks of life. All Chinese Olympic athletes who won gold medals at the Tokyo Summer Olympics will be given a Hongqi H9, and athletes who win silver and bronze medals will be given the right to use Hongqi H9 products, and if the athlete wins more than one medal, it will be given once according to the highest level of medal won.
In September that followed, faw-hongqi brand officially delivered hongqi H9 cars to glory athletes, signed a strategic cooperation agreement with the winter sports management center of the State General Administration of Sports, and became a strategic partner of the China Snowmobile National Team, the Steel Frame Snowmobile National Team, and the Bobsleigh National Team, fully engaged in the 2022 Beijing Winter Olympics cycle. In the future, China FAW and Hongqi brands will also devote themselves to supporting the development of mainland sports and strive to make more contributions to mainland sports.
Now that China FAW has deepened its strategic cooperation with the State General Administration of Sport, FAW Hongqi has once again pledged to present hongqi H9 honor vehicles to athletes who won medals at the Beijing Winter Olympics. Previously, the first domestically produced Hongqi snowmobile developed and manufactured by China FAW United Aerospace Science and Technology was officially delivered to the Winter Transport Center, reversing the past when snowmobile equipment was monopolized by foreign brands. It is more fully emphasized that for decades, Chinese brands have experienced a transformation from scratch and are realizing the transformation from existence to strength.
At this point, there is another story of common growth and mutual achievement between Chinese automobiles and Chinese sports. Now, after the triumphant return of the Winter Olympic athletes, it is also time to make good on their promises. The donation of faw-hongqi brand Hongqi H9 flagship car to the Olympic champion shows the high respect of FAW's faw-hongqi brand for the proud son of the times, as well as the sincere review of Chinese sports and the strong embrace of building a sports power.
Chinese automobile and Chinese sports start a new journey!
As the first domestic automobile high-end brand bred by China FAW, Hongqi Automobile is the first high-end car produced after the founding of New China. For more than 60 years, Hongqi has become not only an automobile brand, but also a national sentiment, which runs through the entire history of the development of China's automobile industry.
During this year's Winter Olympics, Hongqi will use the newly listed Hongqi H5, HS5, HS7 and hydrogen energy vehicles to provide all-round, whole-process and all-weather vehicle protection services for Chinese athletes. On the road of helping China accelerate the construction of a sports power, FAW Hongqi embodies the responsibility of the brand under the country in the new era.
Today, the delivery ceremony of China Glory Athletes' Senior Hongqi Sedan was held at the Beijing Capital Gymnasium. Under the witness of all parties, the FAW Hongqi brand once again delivered the Hongqi premium car to the ice and snow athletes of the Winter Olympics. Excellent brand marketing is naturally inseparable from the attention and attractiveness of market heat, and it is even more necessary to make hot topics accurately fit the connotation of the brand itself.
As the five-star red flag rises again and again on the field, the glory and pride of a powerful country surge in the hearts of the people. Taking this as an opportunity, New Hongqi has launched a series of new marketing initiatives in the sports field, which has become the most eye-catching highlight in the marketing practice of the entire industry throughout the year. With the end of the 2022 Beijing Winter Olympics, the FAW Hongqi brand has successfully delivered products to the glory athletes, helping China's sports industry to climb higher and escorting Chinese athletes. Send a more wonderful and unforgettable experience of glory.
From the Olympic Games to the Winter Games, through the donation of cars by champions, the signing of winter sports centers, and the delivery of domestic snowmobiles, China FAW has shown its determination to more resolutely support China's sports cause, realized the strong alliance between Chinese automobile brands and Chinese event brands, and also injected vitality into the development of FAW Hongqi.
From brands to car owners, from people to donations, from education to sports power, there are many examples like this. In the course of one action after another, FAW Hongqi fully embodies the national responsibility of the big country brand and highlights the spirit of striving, noble and inspiring people.
National public opinion: the new red flag ready to be launched will start a new sprint!
This year, the Hongqi brand has entered the first camp of high-end luxury brands in the Chinese auto market. In the luxury car market, where it is extremely difficult for Chinese brands to break through, Hongqi has pressed lexus, Cadillac, Volvo and other brands to become the leading image of Chinese luxury brands in terms of sales.
At present, China's sports industry is in an important period of shifting from a sports power to a sports power, and China's automobile is also moving from an automobile power to an automobile power. Obviously, the Hongqi brand has established a new direction for the brand, and in the future, it will take the brand comprehensive and innovative construction as the user-centered, create a new hongqi under the opportunity of the new era, and let the brand go to a new level.