On March 4, the annual National Two Sessions officially kicked off. As the designated car for the People's Daily client to report on the two sessions, FAW Hongqi H9/E-HS9 has made every effort to assist it in reporting on the two sessions of the National People's Congress and witness the pace of development of the times with the public.
In recent years, especially since 2021, as one of the representatives of the image of China's automobile industry, FAW Hongqi has not only risen to the challenge and promoted brand renewal and upgrading with innovative technology; it has also bravely assumed the responsibilities of veteran car companies, deeply cultivated the sports field, and helped the construction of a sports power; at the same time, adhering to the principle of "everything is user-centered", promoting the "wisdom of six in one" experiential brand model, injecting innovative power into warm services, and giving the brand the strength to continue to rise.
Driven by innovation, facing difficulties and upgrading
"From January to February 2022, the sales volume of the new Hongqi brand exceeded 63,800 vehicles, an increase of more than 40% year-on-year, and on the basis of annual sales of 300,000 cars and the accumulation of more than 600,000 car owners in 2021, it has achieved results that far exceed the average growth rate of the industry..."
FAW Hongqi has harvested the eye-catching report card of 2021 and the "opening red" of 2022 with its indomitable innovative attitude, which is inseparable from its series of measures to strictly control product quality and promote product matrix.
Since last year, New Hongqi has continuously promoted product renewal and upgrading, ensured that key configurations are not reduced, added a number of comfortable configurations to exceed customer expectations, reorganized the supply chain to reduce costs, to ensure that the allocation is not increased, and to promote digital intelligence upgrades to improve quality and efficiency.
Among them, in the "double 5" products, the new Hongqi libao core configuration, a large number of comfortable configurations, improve the intelligent car machine experience, increase the HS5 preferred models, won the high recognition of customers; in the brand flagship "double 9" products, it also added dozens of intelligent and refined configurations for customers, launched a growth endurance version of the E-HS9 model, NEDC cruising range of up to 690 kilometers, providing an excellent experience of "beyond refinement, enjoy luxury".
Looking back to 2021, New Hongqi has renewed, upgraded and equipped many products such as H9, E-HS9, HS7, etc., and has gained the trust of customers with rich product configuration and strictly controlled product quality.
Courageously shoulder responsibilities and support the cause of a strong country in sports
In addition to innovation-driven, FAW Hongqi has always placed the mission and responsibility of established car companies in an important position in the development of enterprises; among them, support for national sports has been an important focus in recent years.
Since the summer of 2021, the brand has announced the donation of The Hongqi H9 sedan to the summer sports glory athletes with a breakthrough and innovative attitude, and at the same time signed a contract with the Ice and Snow Sports Management Center of the State General Administration of Sport, becoming a strategic partner of the snowmobile national team, the steel frame snowmobile national team and the bobsleigh national team.
In January this year, the "China FAW & TEAM CHINA China National Team Strategic Cooperation" was officially signed, which continued to donate the Hongqi H9 to china's ice and snow glory athletes, and reached a cooperation with the Shooting Sports Management Center of the General Administration of Sports, adding the national shooting team to the list of strategic cooperation with the new hongqi. In February, the Beijing 2022 Winter Olympics kicked off, and the event guarantee team composed of 120 Hongqi H9 and HS7 vehicles was officially put into the service of event vehicles, providing car support for athletes, officials and VIPs from all over the world.
"The various measures express the support attitude of the Hongqi brand to sports events, present the brand confidence and social responsibility of Chinese automobile brands, and reflect their grand pattern and strong responsibility for the cause of sports power." Some insiders said.
Create a full-dimensional service system for the first user
"Everything is customer-centric" is the belief that FAW Hongqi has adhered to for many years.
To this end, it not only innovated and launched the "wisdom six-in-one" experiential brand model, with a full-dimensional warm service, providing help and support for more than 600,000 car owners, but also paying attention to user maintenance and operation.
Take, for example, the initiatives taken so far this year. In January, the first batch of rights and interests of "Hongqi User Experience Ecology" was officially implemented, with the Hongqi Zhilian APP as the carrier to provide users with hotel VIP cards, parent-child activities and other rights and interests. On the eve of the Spring Festival, Hongqi car owners around the world provided a total of 4822 people who urgently needed to return to their hometowns free of charge through the travel platform, conveying the spirit of the new Hongqi brand.
Not only that, on February 20, Hongqi also invited car owners and fans from all over the country to gather in Changchun to participate in the "Miracle Tour, Thank You" series of thanksgiving customer activities, so that car owners can participate in ice and snow sports and feel the charm of Hongqi brand.
"The brand does not simply use price reductions to attract users, but gives users enough sincerity and a sense of 'solidity' for big brands." Some insiders said that today's Hongqi has shown a new attitude in product upgrading, brand cross-border marketing, ecosystem building, customer operation and service, etc., which is a gesture that keeps pace with the times and also shows the pattern and attitude of Chinese car companies.
"FAW Hongqi has helped the People's Daily client to do a good job in reporting on the two sessions of the National People's Congress for many years, which is not only a witness of our resonance with the times, but also a useful exploration for us to actively assume social responsibility and serve social affairs." FAW Hongqi said that this year, the new Hongqi brand will establish a new direction, set up and start again, more resolutely take brand building as the command, user-centered, and comprehensive innovation as the main line, and continue to fight the four major battles of "comprehensive quality improvement, supply chain security and supply assurance, large marketing innovation and energy improvement, and digital and intelligent transformation and upgrading".
Source: People's Daily client
Changchun Publishing Editor: Liu Suna
Editor-in-charge: Chen Sixian
Proofreader: Wang Gengyue
Producer: Xie Xiaohui