Three models are available from CNY 319,800 The ideal L7 five-seater SUV is launched

On February 8, the ideal L7, a mid- and large-sized SUV positioned as the "new flagship of the family five-seater", was officially launched. The new model is available in three models: Air, PRO and MAX, and the price range is 31.98-379,800 yuan. It is reported that the show car and test drive will enter the store simultaneously on February 9, of which the ideal L7 Pro and Max will be delivered on March 1, and the ideal L7 Air will be delivered in early April. In addition, the ideal L8 Air model was also launched at the same time, priced at 339,800 yuan, and deliveries will begin in early April.

Highlights of the new car of the ideal L7:

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Introduction of the ideal L7 model:

The ideal L7 also adopts the iconic family design and uses more rounded body lines to outline, making the whole car stylish and atmospheric. The front face is still a classic star ring LED light group, and the high and low beam light groups in its split light group are integrated with the front surround to form a one-piece shape.

The Ideal L7 comes standard with metallic paints in four body colors: white, silver, gray and black, as well as green special pearl paint and blue special edition cold paint, and the first warm color paint in the ideal L series, Dawn Red. The interior is available in three styles: black and white interior, black coffee interior, and black and orange interior. In addition, the new car will also be available with 20-inch and 21-inch wheels, and two styles are available: silver and gray and black and gray.

The ideal L7 has a length, width and height of 5050mm/1995mm/1750mm respectively, and the wheelbase is the same as the ideal L8 of 3005mm, and the interior adopts a traditional 5-seat layout, especially the rear space is more spacious and comfortable. It is worth mentioning that the tilt angle at the D-pillar of the new car is larger than that of the ideal L8, and the visual effect is more stylish.

The rear shape is basically the same as the ideal L8, the LED through-type tail light group adopts a blackened light shell design, the combination of the luggage compartment and the rear surround makes the new car look very thick and wide, and the license plate frame area in the middle of the enveloping adds some layers to the new car.

In terms of intelligent driving, the ideal L7 Pro is equipped with AD Pro intelligent driving system, equipped with Horizon J5 chip, equipped with high-speed NOA navigation assistant driving system, and the success rate of lane change reaches 98%. The ideal L7 Max is equipped with the same AD Max intelligent driving system as the ideal L9, and the intelligent driving computing power platform contains 2 NVIDIA Orin-X processors, with a total computing power of 508Tops, and is equipped with forward-facing automotive-grade lidar with a global resolution of 1200x128.

Inside, the Ideal L7 continues the new family interior design style, including a HUD, a safe driving interactive screen located above the steering wheel, a 15.7-inch center console screen and a 15.7-inch co-driver entertainment screen, as well as 7.3.4 Dolby Atmos, 21 speakers, 3K resolution screen LCD. Support AI gesture interaction, multi-screen cross-screen interactive gesture perception binding human body information, tracking the movements of different members, ideal classmate voice wake-up rate of 98%, improve the recognition accuracy of high-noise scenes and whispered speaking scenes, and have a sentinel mode.

Among them, the ideal L7 Pro is equipped with a Qualcomm Snapdragon 8155 automotive-grade chip to ensure smooth interaction and response speed; The ideal L7 Max uses two Qualcomm Snapdragon 8155 automotive-grade chips to provide powerful computing power for driving, AI, software and entertainment, and can be directly connected to Nintendo Switch and AR glasses through the first-line to provide a new audiovisual experience for users in the car.

In terms of space, thanks to the advantage of a 3005mm wheelbase and a large five-seat space layout, the ideal L7 can provide a spacious and comfortable driving space. Among them, the length of the door armrest is 535mm, the seat supports the reclining full flat function including the front seats, the depth is 2300mm, the width is 1500mm, and it also supports five-seat heating, four-seat ventilation, massage, electric lumbar support and soft pillow functions, and has three-zone air conditioning, four rear air outlets (behind the center armrest and B-pillar), and fresh air air conditioning system. In addition, the new car is equipped with eight airbags as standard, while the second row seats are equipped with side airbags as standard.

The second row of seats in the ideal L7 is equipped with electric footrests and a 270-degree wrap-around leather design, while also supporting electric adjustment, the maximum recline angle reaches 40°, of which the seat cushion length reaches 520mm, the head standard room is 992mm, the maximum legroom in the second row is 1160mm, and the shoulder room in the second row is 1500mm, which is very comfortable to ride.

What's more, the second row of seats is also extremely flexible. When the rear centre seat is folded down, it transforms into an oversized armrest, and the soft elbow rest on the door encloses the entire seat, transforming a comfortable electric "three-seater sofa" into two independent VIP seats. In addition, with the 7.3.4 panoramic sound system, double-layer soundproof glass, etc., it can provide a more comfortable and quiet riding experience.

In terms of power, the ideal L7's range extender hybrid assembly is composed of a 1.5T four-cylinder range extender + front and rear dual-motor intelligent four-wheel drive system, the power of the front/rear motor is 130kW and 200kW respectively, the official acceleration time of 100 kilometers is 5.3s, and the fuel consumption of CLTC heat engine (per 100 kilometers) is 5.88L. It is also equipped with a 42.8kWh battery pack, a combined range of 1315km in CLTC conditions, a pure electric range of 210km, and a magic carpet air suspension as standard.

Market Brief Analysis of Ideal L7:

From the same price point of view, whether it is fuel, pure electric, or extended-range SUV models, the ideal L7 has brought oppression to other competitors with its strong product strength, and at the same time focuses on the concept of "large 5 seats", which is more attractive to consumers who do not have 6 seats or more space demand. In particular, the launch of the Air version of the model will further increase the cost performance of the whole vehicle and reduce the threshold for purchase.

From the perspective of market positioning, the main competitors of the ideal L7 are still NIO ES6, Xpeng G9, Lantu FREE, and Toyota Highlander. For home users, the ideal L7 has outstanding product strength advantages and higher comprehensive strength; NIO ES6 is still doing better in terms of branding, service and battery replacement; The Xpeng G9, which focuses on technology, is more suitable for young consumer groups; Both the Lantu FREE and Toyota Highlander can win the favor of consumers with better vehicle quality, but for consumers who only need a 5-seat SUV model, the ideal L7 is a very suitable choice.

(Photo/text Liu Kanshun)