New WM E.5
Specifications: Pure electric medium-sized sedan
Endurance: 505 km
Price: 18.01-19.01 million yuan
Zhiji L7 Dynamic Edition
Specifications: Pure electric medium and large sedan
Endurance: 615 km
Price: 368,800 yuan
Mid-April is supposed to be a lively time slot, as in the traditional car sales cycle, April itself has one of China's highest-level auto shows, and it is also the beginning of the second peak season of the year after the Spring Festival, "Golden May".
The epidemic has changed the timing of the Beijing Auto Show (to be determined), delaying the launch of many new cars, but it has not prevented the official launch of two pure electric sedans.
The new WM E.5 is the first car of the WM brand, and the Zhiji L7 Dynamic Edition is the model launched by the Zhiji brand after the release of the first model L7 Pro at the end of March and the price of the angel wheel version (408,800 yuan).
The two brands also have one thing in common, they are both in Shanghai.
The launches are all online, and if the importance of the two new cars to the brand is, they are worth a grand offline experiential conference.
Because of the epidemic, we can only see them on the screen. So in terms of appearance and experience, I really don't have much to contribute. I hope that with my limited understanding and analysis of the market segment, I will provide you with some information worth paying attention to.
1) Put the two cars together because they were listed on April 15 and April 17, respectively, and although they are not at the same level, they are in two highly competitive market segments – you can think of the Xiaopeng P5 and P7, NIO ET5 and ET7.
2. The terminal sales data worth referring to these two cars in March 2022 is: the largest pure electric car sold in the Chinese market is the Model 3, with terminal sales of more than 25,000 units, followed by BYDHan EV, more than 11,000 units. Qin PLUS EV and Xiaopeng P7 sold 9800 units and 9174 units respectively, GAC AION S sold 7714 units, and Xiaopeng P5 delivered 4398 units.
3. We can see that in the field of pure electric cars, traditional brands, especially BYD, are still very strong. Among the new forces, the only one who has opened the road of cars is Xiaopeng at present.
4, further look at the model We can also see that the competition of pure electric quality cars is more concentrated in the 300,000 yuan level, and in mid-April 2022, Weilai's first car ET7 was also officially delivered.
After reading the general background and understanding the two new cars of WM and Zhiji, my summary is:
The new WM E.5 ——
From the price band point of view, the direct competitors of WM E.5 are Qin PLUS EV, AION S and Xiaopeng P5, it is worth noting that WM E.5 opened a campaign of 10,000 yuan to 40,000 yuan on the day of listing - equivalent to a direct discount to 15.01-16.01 million yuan.
As the earliest batch of owners of WM Motors, I believe that WM basically achieves "all that can be given" in terms of configuration, and the human-computer interaction and intelligent driving assistance system are also very easy to use, which is much cheaper than Xiaopeng P5. At the level of 150,000 yuan pure electric sedan, the range of weima E.5 over 500 kilometers is also quite capable.
In addition to the need for marketing efforts to let people know that Weima has produced a car and what the selling point is, this new car is considered to be generous in price.
Zhiji L7 Dynamic Edition——
In the press release I noticed an intriguing quote:
"In particular, Angel Wheel users and Series A users can choose to have the wisdom L7 Dynamic and retain full user benefits. Locked single users can change their configuration options before April 20 and enjoy the endless fun of the variety of options of the Zhiji L7. ”
To find out how the previously released Pro version was different from this One, I almost used a magnifying glass. I came to the conclusion that there were two differences — the Pro used 20-inch wheels and the Dynamic used 19-inch wheels; the Pro version used more advanced headlights.
In addition to that, if there are any differences I don't see in the configuration table, please let me know.
The difference of 40,000 yuan, I think the Dynamic version of the newly listed 368,800 yuan is more available. Zhiji also very intimately reminds everyone that the deadlines for angel wheel and A round users to lock orders are May 29 and June 17, respectively.
Envy angel wheel users (should be the earliest batch of users who set the Pro version), because in the configuration table, I saw that the "full-featured package" of 36800 yuan should be exclusive to angel wheel users, and at the beginning my understanding was that the set of high-precision enhanced intelligent driving assistance systems that Zhiji had previously focused on promoting was the biggest difference between the Pro version and the Dynamic version, but Zhiji encouraged to transfer (the time ended before April 20).
Forget about it. Look at the focus: L7 directly benchmark model is ET7, the size L7 is slightly larger, positioning medium and large sedans, belonging to the BMW 5 Series, Mercedes-Benz E-Class that level.
In terms of price, ET7 is obviously more expensive, but Weilai's battery can be rented, if you do not buy a battery, ET7 has a longer battery life and more distinctive service.
But the L7's battery is its own. Intelligent driving technology is excellent.
In addition, if you previously thought that Zhiji was a brand that simply played "autonomous driving", it would be wrong, because at the same time as the Dynamic version was released, Zhiji also announced a Guinness Record: with a continuous drift of 43.646 kilometers, it successfully won the Guinness World RecordTM honor for the longest drift distance of electric vehicles.
The previous holder of this record was the Porsche Taycan.
So the L7 is mainly about handling and performance, and the benchmark is Porsche - this big brain hole is quite clever, after all, the Taycan dual motor four-wheel drive landing price is 1 million more expensive than the L7.
In the title I say that the pure electric car has begun to roll up, and this is the reason.
However, like WM, compared to ET7, L7 is indeed remarkable. But when it comes to Weilai, every high-end user who wants to buy an electric car knows, considers and even buys it.
How do I get into the target user's shopping cart? It's the biggest problem in front of the two brands I've written about today, and it's the next step.
I'm looking forward to being able to dynamically compare the two models, as well as their target competitors. By then, I would have said so much more than I can say today.
After all, before the real car is touched and the mass production car is really driven, any decisive conclusion is irresponsible.
Therefore, I hope that the epidemic will pass soon and our work can return to normal rhythm.
Wen | Zhao Xiaocha
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