At the end of last month, Zhiji announced the price of the L7 Pro for 408,800. At the time, I thought the L7 Pro might be the most expensive version of the L7 series, and there should be a cheaper L7. Only about half a month later, yesterday, the Zhiji L7 Dynamic came, it sold for 368,800, 40,000 cheaper than the L7 Pro.
I checked the configuration table and found that compared to the L7 Pro, the L7 Dynamic has fewer DLP & ISC front and rear smart headlights that can display and project various images, the main driver induction automatic door, the Lake Como solid wood door trim, in addition, the wheel hub is downgraded to 19 inches, but the optional 20-inch contrast wheels on the L7 Pro are available for 8500 yuan.
And the car paint color, L7 Pro exclusive Pissarro white.
In other aspects, the L7 Dynamic is basically the same as the L7 Pro, for example, the power, endurance, chassis system and other important configurations of the two are exactly the same.
The name L7 Dynamic is really not blind, by subtracting some "dessert" configuration, to reduce the price, but still maintain high-end driving performance, indeed belongs to the more pure Dynamic.
If you have an idea for the Zhiji L7, how do you choose between the L7 Dynamic and the L7 Pro? That depends on the appeal of the "dessert" configuration mentioned above to you, and the amount of 40,000 yuan in your mind.
From the current L7 entire car series, Zhiji also provides some optional configurations: semi-aniline leather seat for 32,000 yuan, Nappa punched leather seat for 16,000 yuan, Carlog intelligent car camera system for 9800 yuan, vehicle intelligent wireless charging optional price of 6000 yuan, Brembo one-piece four-piston exclusive color caliper for 5800 yuan, main and co-driver seat massage for 5800 yuan.
In addition to Pissarro white, Cézanne black and Rembrandt gray, the other 3 car paints also cost an additional fee: Raphael brown is 9,000 yuan, Diana white and Morandi gray is 18,000 yuan.
The IM AD Intelligent Driver Assistance System Basic Package comes at no extra cost and features include full-speed domain adaptive cruise, automatic emergency braking, lane departure assist, and more. However, if you want to choose to add a full-featured package after high-speed elevated pilot assistance and high-precision automatic parking, you need to add an additional 36,800.
Simply calculated, the price of the Zhiji L7, which is full of all configurations, is 523,000, which is for the rich big brothers to understand.
However, it should be reminded that Zhiji L7 has angel wheel users and A round users, of which 3,000 angel wheel users are full, but now order Zhiji L7 or A round users, A round users will lock the order on June 17.
Becoming an A-round user will have a lot of money-saving rights, such as free upgrade nappa perforated leather seats, semi-aniline leather seats with an original price of 32,000 yuan can be obtained for only 6800 yuan, and im AD intelligent driver assistance system full-featured package can be used for free for 3 years. In addition, there are some after-sales and other benefits.
In terms of vehicle delivery, Zhiji Automobile will gradually realize the delivery of angel wheel users starting this month, while the vehicles of A-wheel users will be delivered from May.
However, the production plant of Zhiji L7 is in Lingang, Shanghai, so it is not ruled out that the delivery plan will be postponed due to the epidemic in Shanghai.
Regarding the sales and service network, at present, Zhiji Automobile has completed the formal signing of partners with 100 experience centers and delivery service centers, and at the end of this year, it will complete the landing of more than 110 experience centers and delivery service centers.
As far as I know, there are already at least 5 experience centers in Shanghai, all of which are distributed in key bustling business districts, such as Raffles City North Bund and Qianshu in Tian'an.
In addition, Zhiji Automobile also has its own service system that it attaches great importance to.
In the field of charging services, in addition to accessing public charging piles, in the next 2 years, more than 100 supercharge stations planned and built by SAIC Motor will be connected to the Zhiji Automobile Energy Replenishment System.
In terms of after-sales service, IM Care one-click high-end service package is the core, its price is 8999 yuan, the service content includes car insurance, door-to-door fine washing, door-to-door maintenance, off-site power, etc., the nature is similar to Weilai's "service worry-free" package.
The above is a brief summary of the information related to Zhiji L7.
So the question is, what is its prospects?
This is actually a very complex problem, involving rational sensibility, subjective and objective aspects; especially such as consumers' feelings of design, brand cognition is even more difficult to judge; and in the era of rapid development of electric vehicles, consumers' consumption concepts are also undergoing major changes; comprehensive to talk about the prospects and the next conclusion, it is easy to be punched in the face.
Therefore, I can only analyze it superficially from the level of rationality and objectivity.
From the model level, the Zhiji L7 is similar to the WEILAI ET7 of the electric vehicle and the BMW 5 Series of the fuel car. From the perspective of parameter performance and objective configuration, it has its own advantages with the NIO ET7, which is significantly higher than the BMW 5 Series. In terms of price, it is cheaper than the latter two, and has a large overlap with the fuel BMW 3 Series; although it is more expensive than Tesla Model 3, BYD Han, and Xiaopeng P7, but the model level and comprehensive configuration are higher.
From a market point of view, we know that the only few electric cars available at present, whether it is the new forces Tesla Model 3, Xiaopeng P7 or the old gun BYD Han, are selling very well.
For example, in the past March, Tesla Model 3 sold 26,000 units, Xiaopeng P7 sold more than 9,000 units, and BYD Han sold 12,000 units. It is said that the WEILAI ET7, which has just started delivery, is also a great thing.
This means that the electric car market of more than 200,000 is not small, and the key is that it continues to grow.
Based on the overview of the model and the two ends of the market, I personally feel that the Zhiji L7 has a basis for considerable sales.
Finally, let's talk about sentimentality.
At present, in the team of electric vehicle brands with distinctive characteristics, Tesla gives people the feeling of science and technology, Weilai has always shown people with good service, and the ideal is a grandfather car and so on.
Yesterday, the zhiji L7 listing conference was held throughout the whole process, and a large part of the work was publicized around the handling performance of the new car, and a big scene of muscle was also staged.
That is, at the Shanghai TianmaShan Circuit, engineers drove a Zhiji L7 "circle", achieving continuous drift of 1 hour and 6 minutes, 258 laps, 43.646 kilometers, pulling down the porsche Taycan's achievements at the Porsche Experience Center in Hockenheim, Germany in August 2020, creating a new Guinness world record for electric vehicle drift distance.
Therefore, although the Zhiji L7 has many characteristics and excellent qualities, through yesterday's press conference, I have a feeling that the label that Zhiji Car may want to create is "the driver's car in the electric car."
Speaking of this, I can't help but sigh, I have written several articles on zhiji L7, harm, I haven't really opened it yet.
— END —