In the domestic automobile market, especially in the field of new energy, a situation of "one super and many strong" has basically formed, "one super" refers to Tesla, and "how strong" is a number of domestic new power brands, such as the "Wei Xiaoli" that we are familiar with. Traditional brands such as "Two Fields" are somewhat unresponsive, which is reflected in the fact that the sales of fuel vehicles are still strong, but the sales of new energy vehicles are not as good as Tesla and new domestic forces.
However, traditional car brands have not waited, but have actively responded to the surging wave of new energy. In October last year, Honda China unveiled their electrification strategy in China and announced a new pure electric brand "e:N". On April 25, Honda China held a new product online event, officially announcing two new cars under the e:N brand", "e:NS1" and "e:NP1", and on April 26, the pure electric model "e:NS1" belonging to the Dongfeng Honda camp officially debuted and announced the price.
In terms of design, Tomoto e:NS1 adopts a new design language, which not only retains a simple and straightforward front face shape compared with the fuel SUV, but also reduces the external lines due to electrification transformation, making the exterior design appear more technological. In terms of body size, e:NS1 is 4390*1790*1560mm in length, width and height, wheelbase is 2610mm, and it inherits Honda's "MM" concept well, with high space utilization, and up to 18 storage spaces in the whole car.
Of course, the biggest attraction of e:NS1 is still in the "three electricity", which is also one of the core selling points of this model in the market. Dongfeng Honda introduced, e: NS1 equipped with intelligent and efficient pure electric architecture "e: N Architecture F", the integration of high-power motors, high-density batteries, pure electric vehicle exclusive frame and chassis platform, although from the oil car to the tram platform, but still retains the Honda model has always excellent sense of control, and through the optimization of the electric gate and powertrain, can effectively reduce the past appear on the tram "jumping" feeling, reduce the risk of motion sickness.
In terms of vehicle-machine intelligence, e:NS1 is naturally equipped with Honda CONNECT 3.0 exclusive version of pure electric vehicles, Honda SENSING system and intelligent digital cockpit, and supports mobile-vehicle interaction through the Dongfeng Honda App, so that the level of intelligence of the whole vehicle is further advanced.
Finally, in terms of price, Dongfeng Honda e:NS1 launched a total of 4 models, and the price after subsidies was 175,000 yuan - 218,000 yuan. As the first bullet of Honda's pure electric offensive, e:NS1 has a relatively close price and a driving experience as a differentiated selling point, while not inferior to the competitors at the same price in terms of power and configuration, and I personally believe that there is still a certain competitiveness in the market.
For this new product, the senior auto editor of Lei Technology has this view:
As Honda's first pure electric vehicle in China, its exterior design is more scientific and technological, but also more youthful, but in the price of this slightly higher, if it is aimed at the young people's market model, it must also take into account the view of this car after 60, 70, after all, young people buy cars, a large part of them can not be separated from the support of parents, if the follow-up terminal will have a certain subsidy discount, the price will be lowered to about 15w range, I believe it will be able to cause an impact on the new forces of car companies in terms of sales.
What do you think of this new car from Dongfeng Honda? Feel free to let us know in the comments section.