Every independent car brand has a high-end car dream, and they are also sparing no effort to try to take the high-end route, but in the past for a long time, the high-end of domestic cars has gone slowly and hard. However, in recent years, under the unremitting efforts of domestic cars, the ceiling is being broken, and some high-quality models have gradually begun to reap the fruits of success.
The ideal ONE is the most typical representative case.
As of April 2022, the latest monthly sales of ideal ONE is 11,034 vehicles, the cumulative sales volume in 2022 is 31,716 vehicles, among SUVs, monthly sales rank first, annual sales rank first, Chinese cars, monthly sales ranked 14th, annual sales ranked 16th.
All along, the ideal to achieve sales of a single model to achieve sales of more than 10,000, which is a challenging goal that all new car-making forces have never achieved. Moreover, among the Chinese brand luxury cars with a starting price of more than 300,000 yuan, the ideal ONE has also become the first model to deliver more than 10,000 vehicles in a single month and a cumulative sales volume of more than 100,000 vehicles.
The 300,000-yuan electric vehicle market is currently one of the most competitive auto segments, not only Chinese brands, but also many joint venture brands and even traditional luxury brands regard it as a place where soldiers must compete. Being able to achieve a single monthly delivery of more than 10,000 results in this market is enough to show the "explosive" characteristics of the ideal ONE.
The reason why the ideal ONE can become a "blockbuster" is based on its excellent product strength and accurate market positioning that highly matches the needs of users. Its product power directly crushes BBA.
The industry is clear, and the birth is the peak
In terms of size, the ideal ONE's vehicle length, width and height are 5030x1960x1760mm, with a wheelbase of 2935mm, while the BMW X3's vehicle length, width and height are only 4737x1891x1689mm, with a wheelbase of 2864mm. In fact, don't say BMW X3, even with the domestic extended version of the BMW X5L ratio, positioned in the medium and large SUV ideal ONE is not afraid at all, it is clear that in terms of body size, the ideal ONE shows the advantages of crushing.
In terms of configuration, the ideal ONE AD assisted driving system has 8-megapixel assisted driving front camera, forward millimeter wave radar, angle millimeter wave radar ×4, ultrasonic sensor ×12, surround view camera ×4 and other sensing elements, with high-speed pilot assistance, lane departure warning, full-speed domain adaptive cruise, automatic parking and other auxiliary functions.
In contrast, the bmw X3 and Mercedes-Benz GLC's assisted driving system is much inferior, in addition to lane keeping and ACC follow-up assistance, there is no outstanding intelligent configuration. At the moment when the automotive market is fully transforming to intelligence, in the 300,000-level SUV market, it is difficult for consumers to be unmoved by the configuration performance of the ideal ONE.
Oilable and electric, no anxiety for commuting
In terms of power, the ideal ONE uses range extender power, equipped with a three-cylinder 1.2T range extender, a new three-in-one motor, the system has a combined maximum power of 245kW, a peak torque of 455N·m, and adopts an electric four-wheel drive form. NEDC has a pure electric mileage of 188km, which can basically meet the commuting needs of most urban users.
The BMW X3 is also equipped with a 2.0T engine, the maximum power is 135KW, the maximum torque is 300N·m, the transmission part is matched with an 8-speed automatic transmission, matching the timely four-wheel drive system, and the WLTC comprehensive fuel consumption is 8.3L. Nowadays, oil prices are soaring, and many people's choice is naturally biased towards new energy vehicles.
Summary: About 300,000 yuan can buy a good BBA-produced SUV, but some people buy the ideal ONE, the reason is very simple. Although bmw x3 and Mercedes-Benz GLC are not direct competitors of the ideal ONE, from the perspective of family car purchase demand, in fact, the audience of these three cars has a high degree of overlap in demand. If you look at the product strength alone, the ideal ONE is even better in terms of comfort, practicality, spatial performance, and the performance of human-computer interaction systems and intelligent driver assistance systems. The key is that as a range-extended electric vehicle, there is no need to worry about mileage, and even enjoy policies such as free purchase tax, no lottery number, and no time number. Therefore, in the face of even if the luxury brand is quite popular opponents, the ideal ONE still has a good competitiveness.