In March 2022, the SUV sales list was released, and on this list, the top two sales were new energy vehicles, one Tesla Model Y, and the other was BYD Song. The Harvard H6 has fallen to no. 4, and the sales volume is not as good as the Changan CS75.
So after seeing this sales, many people can't help but have a lament that the era of The Haval H6 has passed, the Haval H6 model has been the sales champion of SUVs for more than 100 consecutive months, a total of 3.6 million units sold in the past 10 years on the market, and at the peak of December 2016, the record of 80,495 units sold in a month has been broken by no one so far.
So some people say that the Haval H6 won all the opponents, but lost to the times. So how will the Haval H6 fight back?
[1] It's not just the Haval H6 that has seen sales decline
In fact, let's analyze it carefully, the sales list of SUVs in March 2022 can be seen, although the sales of Haval H6 fell by 43.7% year-on-year. However, the sales volume of Changan CS75 also fell by 24.8% year-on-year. And Geely Boyue, Roewe RX5, these models that were once able to be on the list, are now directly squeezed out, and even the list cannot be listed.
So through this matter, we can see that the entire SUV market is now facing a big reshuffle, that is to say, some of the old models in the traditional past are slowly being replaced. I think it is due to the arrival of new energy on the one hand, and on the other hand, it is also due to the fact that these old SUV sales in the past are too many and have been all over the street. And now, with the rise of many young users, they also hope to buy a different car.
[2] New energy models occupy half of the list?
Unlike the decline in sales of many SUVs I just mentioned, new energy SUVs and luxury brand SUVs are actually becoming more and more sought after by users. The starting price of tesla model Y is more than 300,000, and like Mercedes-Benz GRC, BMW X3, Audi Q5. These SUVs of more than 300,000 yuan can be in the top 15 in terms of sales.
Many SUVs on the list actually have new energy versions, such as BYD Song has pure electricity, and there are plug-in hybrids. The Changan CS55 is also available in a pure electric version. Honda CR-V, Toyota RAV-4, Veranda, BMW X3, Ideal ONE also have hybrid versions, or zengcheng hybrid versions.
So you can see from the top 15 models sold that at least 8 models have new energy vehicles. It has already occupied more than half of the 15 models on the list, so the era of new energy has arrived, it is really not alarmist, and it is not only Tesla Model Y and BYD Song that have new energy, which everyone must know.
[3] So in such a situation, how should the Haval H6 fight back?
In fact, I think that Great Wall Motors has always been fighting back, but the Way of great wall no longer emphasizes the absolute sales of a model, but stands in the perspective of the entire group and makes all brands bigger and stronger.
After the Haval H6 became popular, the Haval brand launched the big dog, red rabbit, first love, and divine beast, further subdividing the SUV market. At the same time, after the tank 300 exploded, the tank 500 was quickly launched. WEY brand, mocha, latte, macchiato these models quickly listed, and almost all of them are mainly DHT-PHEV new energy.
So from the whole group strategy of the Great Wall SUV, you can find that it has small displacement models, and there are large displacement models, urban SUVs, and hardcore off-road vehicles. There is oil-electric hybrid, and there is plug-in hybrid. So it covers almost all segments of the SUV market.
So you can also see from it that Great Wall Motors has already begun to layout transformation, in fact, Great Wall is also very clear to realize that the hot sales of a model does not mean anything. And relying too much on the sales of one model is actually a big risk. Now Great Wall Motors hopes to make all the SUV of the entire group brand successful. Therefore, the sales level of Haval H6 does not matter to the Great Wall. Therefore, it is impossible to talk about how to fight back and how to regain the market.