The new generation of Mondeo not only has 2.0T+8AT, but also cross-level human-machine delivery, as well as a lifetime warranty of parts, it can be said that consumers have achieved what they want. What Changan Ford wants, can the new generation of Mondeo achieve?
Under the guidance of the "More Ford, More China" strategy, Changan Ford gained 304,682 sales in 2021, an increase of 20.29% year-on-year; in the first quarter of this year, the cumulative sales of 60,287 vehicles, Changan Ford once again achieved a good start. Behind the continuous success is the result of Changan Ford launching a series of blockbuster models based on its insight into the Chinese market and rapid response to changes in demand in the domestic market.
If you don't advance against the current, you will retreat, so in 2022, Changan Ford has launched a new generation of Mondeo to restore confidence in the B-class car market. For the new generation of Mondeo, in a word, "what you want will be achieved". The length of the car is nearly 5 meters, the whole series is equipped with 2.0T+8AT power as standard, the whole series of "parts lifetime warranty", the price is only 159,800-216,800 yuan, the new Mondeo with a very sincere price, leapfrog product strength, become a mid-level car market disruptor.
Less than 160,000, you can buy a 2.0T + 8AT powered B-class joint venture car, the new generation of Mondeo up and down, breaking the existing mid-level car pattern. It is gratifying that Mondeo has a clear insight and understanding of the young consumer group in the new era. Get rid of the "four flat and eight stable" style, and adopt a diversified and personalized design.
Before, the appearance and power configuration of the new generation of Mondeo, have a more detailed introduction, Ford's latest design language, that is, "potential energy aesthetics", while continuing the classic design of Ford Mondeo, Ford absorbed the aesthetic and innovative design needs of Chinese consumers, especially the needs of young people for a sense of science and technology, and officially practiced the concept of "what you want must be achieved".
The appearance of a new generation of Mondeo coupe, parametric octagonal grille, blackened roof, three-poster taillights, etc., the classic design incorporates trend design. Mondeo's 2945mm wheelbase, longer than the Accord and Camry, with a spacious space with a wrap-around cockpit design, equipped with Denmark's famous B&O audio, compared with many current B-class cars, it feels different in the same time and space.
The power of the new generation of Mondeo stepped into the six-second club, the whole series comes standard with a 2.0T+8AT power combination, also known in the industry as the golden power, rated at 175kW, peak torque 376N m, 0-100km/h acceleration of 6.5 seconds, three driving optional. Especially for domestic consumer demand, the steering force at parking and low speeds is reduced, and the steering is lighter, the tuning is more comfortable, and the handling is smoother.
Compared with the exterior interior power wanted to achieve, the new generation of Mondeo is more attentive to human-computer interaction. With the advent of the era of intelligence, consumers' demand for intelligent configuration is unprecedentedly high. The advantage of many fuel models is that the new generation of Mondeo and Ford pure electric models share the electronic and electrical platform - Ford FNV intelligent interconnection network architecture.
General electric vehicles for intelligent requirements are higher, so will develop a new electronic architecture, Ford FNV intelligent interconnection of the whole network architecture is the electric vehicle electronic architecture, not only with the tram-level intelligent cockpit and intelligent driving capabilities, but also with the vehicle global OTA capabilities, sustainable upgrading and evolution, commonly used and new. Mondeo directly uses the same electronic architecture of electric vehicles, which is really not according to the routine.
The new generation of Mondeo is equipped with a 1.1-meter ultra-wide area HD giant screen, integrated with a 12.3-inch full-color digital LCD dashboard and a 27-inch large real 4K central control screen, the futuristic sense of technology is really shocking, even if it is put into an electric car is also the leader. At the same time, Mondeo incorporates a variety of functions such as AR navigation, entertainment, and road condition mode into the screen, which is clear at a glance.
Modern human-computer interaction in the car must not only be able to understand the instructions, but also continue to learn to keep pace with the times. Ford has cooperated with a number of technology companies in intelligence, integrated Baidu artificial intelligence technology, etc., and applied it to Mondeo's latest generation of car-machine system SYNC+2.0 Intelligent Travel interconnection system, making human-computer interaction easy.
Now the new car is said to intelligent driver assistance, Mondeo equipped with Ford's new generation of Co-Pilot360 intelligent driving assistance system, equipped with advanced visual perception system, equipped with 23 sensor configurations, can achieve up to 18 intelligent driving assistance configurations, can achieve L2 active driving assistance function - BlueCruise active driving assistance function, improve driving safety.
Compared with B-class cars such as Accord, Camry, and Magotan, the new generation of Mondeo is not only a large screen, human-computer interaction and intelligent driving are in the lead, the key is that it can also be upgraded by OTA, and can continue to evolve and upgrade.
The new car products are hard enough, the price is beyond the ordinary, through the new generation of Mondeo to see Ford's determination, but also can see Ford's emphasis on the Chinese market. In the face of domestic consumer demand, Mondeo has carried out targeted polishing in appearance, interior, intelligent configuration and power, and directly pulled the price into the range of 150,000 yuan, which is undoubtedly a bomb to the calm B-class car market.
In fact, this is not all of the new generation of Mondeo, Changan Ford once again upgraded the user service experience, officially launched the "parts lifetime warranty" service. Parts cover engines, transmissions, displays, air conditioning systems, glass, mirrors, grilles, condensers, etc., including not only key components such as engines, but also other components such as car glass, and the wide range is also reassuring.
In the future, Changan Ford will continue to exert efforts, not only continue to launch more high-quality products, but also upgrade the service to a new level, creating a Ford Smart Space Ford intelligent third space, providing a warm digital experience and services, and continuing to bring consumers a more brilliant travel life.
Just like the lyrics of the rainbow, what you want must be realized, the new generation of Mondeo will realize the various needs of consumers, and can capture the hearts of consumers in a reasonable way. With the launch of the new generation of Mondeo, it remains to be seen whether Changan Ford can return to the track.