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Dongfeng Infiniti's new generation QX60 pricing directly to 39.98-61.98 million yuan, compared with the previous pre-sale price of 45-66 million yuan directly down a step, considering the 2020 imported Infiniti QX60 47.98-56.98 million yuan guidance price, basically can be concluded that Infiniti has indeed set its attitude right, trying to alleviate the current decline.
Price point determines attractiveness
If you look at the price distribution of infiniti QX60, it is actually pricing strategy for this Cadillac XT6, considering its own configuration level and the expected discount, it should focus on low-to-medium models of about 390,000-450,000 yuan, at least this 2.0L VC-Turbo variable compression ratio turbo engine can basically support the façade, WLTC working conditions under the 100 km fuel consumption for two-wheel drive models 9.6L, four-wheel drive models 9.8L, "variable compression ratio" As Nissan's proud technology is indeed superior, but people who are willing to spend this price to buy medium and large luxury SUVs pay more attention to brand added value than fuel consumption, cadillac XT6 can indeed be regarded as a mountain he must climb, although it is difficult.
In addition, the starting price of the four-wheel drive version of the model reached 479,800 yuan, but it is only a 2.0T engine, even if the Lincoln Aviator even if the starting price is a little more expensive than the four-wheel drive version of the Infiniti QX60, but it is against the current scarce 3.0T twin-turbo 6-cylinder engine, when making a choice, subconsciously feel that you should choose a large displacement.
According to the normal script, infiniti QX60 after making such a correct decision, of course can go to steady and steady, recognize their second-line standards, learn Volvo, Cadillac and Lincoln, and find ways to expand their basic disk, after all, Infiniti QX60's own design, technology, spatial performance and materials are still remarkable, after all, the Chinese market is large enough, the main cost-effective second-line luxury brands can also live more moist.
Consumers blindly believe in BBA, but as long as the price and configuration are in place, they will also recognize the sincerity.
Life is impermanent, the large intestine is wrapped in the small intestine, the world can not be satisfactory, the listing of the domestic BMW X5, for the Infiniti QX60 is undoubtedly a blow.
The two cool points of the domestic X5
The news that the BMW X5 or will be domestically produced has been speculated for about 3 years.
The current imported BMW X5 guide price on sale is 699,990-83.99 million yuan, the origin is the United States and Thailand, the listing time is December 2018, it is the fourth generation model (code name G05), based on the BMW CLAR architecture, the domestic BMW X5 starts at 605,000 yuan, which can be described as a full sincerity.
In fact, the first half of 2022 for Infiniti QX60, was originally a good time to go public, in the price range of 400,000-600,000, the main sales of BMW X3, Tesla Model Y size is small, Volvo XC90 interior old-fashioned, BMW X5, Mercedes-Benz GLE price is slightly more expensive, the opponent of the eight is also a Cadillac XT6, the status quo is that the domestic BMW X5L joined this market, with the appeal of BMW, not to mention the newcomer Infiniti QX60, Even other tried-and-tested mid- to large luxury SUVs have to shake.
Compared with imported models, the BMW Brilliance X5 has a wheelbase lengthened by 130mm, and I think most people have a hard time resisting the magic of the back row cocking erlang's legs.
In other words, since the Audi A6L brought the "lengthening" approach to China in 1999, from luxury mid-size cars to SUVs, there is no escape from the "to be or not to be" dilemma of lengthening or not lengthening.
Of course, most brands eventually followed China's national conditions, and even after the Audi A3 was replaced, it was necessary to launch an extended sedan version?
In October last year, BMW (China) has signed a sale and purchase agreement with Brilliance Group to acquire all the shares of Brilliance Manufacturing, and from a legal point of view, the tail of the domestic BMW X5 still has the words "BMW Brilliance", but in fact, it has not been so much related to BMW Brilliance.
The production of the new car is also different from the previous one, and it will be produced at the new tiexi plant.
Tiexi new plant is a new project to start construction in April 2020, the factory includes a new stamping workshop, body workshop, painting workshop, assembly workshop, and other related external basic configurations, belongs to a highly digital, intelligent, highly flexible production line in one of the auto assembly workshop.
The problems of quality stability and capacity climbing have been roughly solved.
Breaking through upwards, the Infiniti QX60 is difficult to find opportunities
Price is also an important part.
Imported BMW X5 guidance price range of 69.99-83.99 million yuan, domestic BMW X5 guidance price range of 60.50-77.50 million, Mercedes-Benz GLE guidance price of 69.98-88.03 million yuan, Audi Q7 guidance price of 70.18-86.98 million yuan, after BMW took out this domestic price, leaving Infiniti with less opportunities.
Even if the pricing is slightly lower, and even becomes a separation between chicken heads and tails, the high-end model of the Infiniti QX60 will face crushing competition.
In 2021, the sales volume of luxury medium and large SUV ranked first, and the BMW X5 ranked first with a score of 50217 units.
In addition, the peak torque of the 2.0T engine of the Infiniti QX60 is 376N·m, which is still a certain gap with the peak torque of the domestic BMW X5 2.0T engine 400N·m, and it is even more incomparable with the 3.0T version.
Don't forget, sports is the core competitiveness of the Infiniti QX60 this time, even if it has a battle against the Volvo XC90, but when BMW exerts its strength, its shallow moat is equivalent to nothingness.
The price is the only way out for the Infiniti QX60, and because of the BMW X5's card slot, it basically blocks the possibility of selling its high-end models.
Where is the opportunity for the infiniti QX60?
Or down to sell.
In 2021, the Volvo XC90 sold 19992 units, which is the wisest way to surpass the opponent for the Infiniti QX60.
Take the guidance price Infiniti QX60 2022 2.0T four-wheel drive premium version as an example, its guidance price is 559,800 yuan, Volvo XC90 2022 B5 Zhixing Deluxe Edition 7 seat guidance price of 657,900 yuan, the price after the discount is close to Infiniti.
Compared with the two, the Infiniti QX60 not only has an advantage in terms of size and power output, but also the materials used for workmanship are obviously better than the cold and minimalist Volvo XC90.
In terms of configuration, as a sub-top model, Infiniti QX60 has absolute advantages, more ventilation in the front seats, more heating functions in the rear seats, more parallel assistance for active safety functions, 360-degree panoramic image and reverse dynamic reminder system, and more steering wheel electric adjustment, steering wheel paddle shifting, steering wheel heating, steering wheel memory and mobile phone wireless charging, and also comes with a car driving recorder.
The sound insulation level is also more in place, the whole car adopts multi-layer soundproof glass, BOSE audio with active noise reduction function, the engine compartment not only uses the engine foot of vibration reduction and noise reduction, but also greatly improves the area of the sound insulation cotton, and the thickness and density of the carpet are improved in the car, which can be said to be the top in the NVH, the pain point of concern to the Chinese people.
If for the Infiniti QX60, the domestic BMW X5 is the back wave that shoots it on the beach, then for the Volvo XC90, which sold well last year, the Infiniti QX60 is the back wave that may be photographed on the beach.
Feng Shui takes turns.
This is also a good thing for Infiniti QX60, recognize their own advantages and gaps, sell it this year, and launch an annual revamped model next year to optimize the configuration, such as the entry-level version even front radar and rearview mirror folding to add money, the price ladder separated by comfort configuration between each model is also higher, after combing through the annual model, and through reliable marketing to open its own traffic pool, there is still hope for competing with Cadillac and Volvo.
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![Can Infiniti still turn around with the QX60?[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)