In the past, under the trend of independent brands focusing on the development of SUVs, it is not difficult for us to find that in another large market car field, independent brands are extremely embarrassing, and even when domestic cars are mentioned, many people have a negative sentiment of hating iron and steel, especially in the B-class car market, as one of the markets with the highest audience, the products invested by independent brands are too rare, only a few models such as Hongqi H5, and only have an advantage in cost performance. In terms of products, compared with the mainstream joint venture B-class car, it is still a big difference, neither providing consumers with a variety of rich choices, nor creating a product with excellent comprehensive strength, so it cannot break the wrist with the joint venture brand in terms of sales.
Realistically speaking, this is not that independent brands do not have the ability to create excellent B-class cars in all aspects, but in this field, the user's consumption concept has been too stable, the vast majority of people are willing to choose Accord, Camry, Tianlai or Maiteng, after all, they have passed decades of history, in terms of product strength, quality stability and supporting maturity and other aspects have left a deep-rooted impression on consumer groups, so it is difficult to have products that can shake their status, I believe most of the independent brands are also taking this factor into account In the absence of full certainty, it will not consume more costs and energy to game this stable market.
But now different, under the impetus of new energy policies, the general trend of consumption has changed significantly, more and more people are willing to choose new energy products, which also allows independent brands to finally seize the opportunity in the B-class market to create a lot of B-class cars equipped with new energy power, such as Hongqi E-QM5, Xiaopeng P7, Weilai ET5, WM E.5, etc., which also makes the domestic B-class market gradually form a system, and sales have also made great progress. One of the most remarkable is the Xiaopeng P7, the car has a considerable expressiveness since its listing, the current cumulative delivery of bicycles has exceeded 100,000 vehicles, and in the past 3 months, Xiaopeng P7 single-month sales exceeded 9,000 vehicles, has been very impressive, beyond the well-known joint venture B-class car Regal, CC, etc., can even be compared to Tesla Model 3, domestic B-class cars finally raised their eyebrows, single-month sales exceeded 9000, zero hundred 4.3s, the configuration is invincible.
In fact, behind the considerable sales of Xiaopeng P7 also reflects the progress of the times, new energy products have a tendency to replace fuel vehicles, after all, in response to the user's daily travel, traditional fuel vehicles compared to new energy products are already in a variety of ways, such as in the oil price ups and downs today, Maiteng, Accord and other traditional fuel vehicles to add oil at least 400-500 yuan, endurance is basically 600-700km, The Xiaopeng P7 is about 50 yuan for charging a single time whether it is a household charging pile or a self-operated charging pile, and there is also a NEDC 706km ultra-long cruising range, and the difference in the cost of use is self-evident. At the same time, the charging problem does not need to worry, Xiaopeng Automobile has achieved coverage of all prefecture-level administrative regions in the country, and the cumulative number of charging stations put into use has reached 933, which are deployed in the core business circles of major prefecture-level administrative districts, and energy supply is very convenient.
It is worth mentioning that Xiaopeng P7 not only has the characteristics of convenient charging, low cost of use, and strong endurance, but also the power system it is equipped with is also worth lapping, especially the dual-motor high-performance version of the model, equipped with a three-in-one high-power motor, the maximum power is 316kw, the peak torque reaches 655N·m, and the zero-hundred acceleration only takes 4.3s, looking at the same level of models, which is definitely far ahead. For electric vehicles, perhaps the power is not the most important, after all, the motor work process is not like the traditional fuel vehicle in the middle of the need for kinetic energy conversion, it is directly to the driving force to the wheel, to avoid the waste of power so there will be more powerful power performance, not only Xiaopeng P7 other electric vehicles are the same, but in terms of control, not every electric vehicle can do a good job.
And Xiaopeng P7 is a special case, its front and rear suspension are double wishbones and multi-link, through the Xiaopeng Automobile chassis engineering team of the hard work and countless field tests, so that it has excellent control strength, in the rapid in and out of the bend process will not occur obvious roll or head shaking, anti-swing ability is strong at the same time suspension tuning is very comfortable, in the speed bump can still maintain good comfort, the chassis as a whole to the driver is also a set of sports texture and advanced sense of driving experience, The control of the P7 in the same level is already very outstanding.
At present, the consumer group tends to be younger, and the products that can impress this generation of young people will have the same characteristics, that is, the intelligent technology configuration is advanced and rich, after all, this can add a lot of fun to the boring car period, and in this regard, it is just the strength of Xiaopeng P7, which is equipped with Xmart OS Vehicle Intelligent System has a lot of humanized configuration, such as a rich AI voice interaction system, supporting all-scene natural voice communication, no need to use both hands to control the vehicle, At the same time, the car also has a wealth of entertainment functions, such as listening to novels, watching movies, K songs and so on.
In addition, the car also has NFC digital key, Bluetooth mobile phone key, vehicle OTA, mobile phone wireless charging, remote control and other intelligent configurations, the car experience is the same level of first-class. On the intelligent driving side, the XPILOT3.0T equipped with Xiaopeng P7 is even more impressive, which not only has adaptive cruise, road deviation warning, front/side/rear collision prevention system, etc., but also has the most advanced NGP intelligent navigation assistance driving system on the market, which can realize automatic driving from point A to point B in the area covered by the high-precision map, automatically go up and down ramps according to the path set in advance, drive in the middle of lanes, and accelerate and decelerate in and out of the corner. Through this function, it can effectively alleviate the fatigue of driving on long-distance roads and make travel more relaxed and comfortable. Looking closely, Xiaopeng P7 has reached an invincible state in the same level, and it has given targeted configurations in terms of intelligent entertainment, intelligent convenience or intelligent driving, and these configurations have been combined to improve the travel quality of drivers and occupants in an all-round way.
In terms of the appearance of another major factor for young people to choose a car, Xiaopeng P7 is also very convincing, the low-lying posture and smooth lines create a sports car posture, frameless doors + Peng wing opening and closing mode will also be on and off the sense of ceremony to pull full, coupled with the 4880/1896/1450mm B-class car size, whether it is the whole vehicle aura or the optimization of the detailed design can not pick out any drawbacks. When entering the car, the luxurious atmosphere is reflected vividly, on the one hand, from the simple and clean layout design and the exquisite and solid selection of materials, and on the other hand, it is the comfort experience of the luxury car, with a long wheelbase of 2998mm, The width of nearly 1.9 meters and the segmented sunroof give the front and rear rows a spacious and transparent riding experience, and the interior of the car also has 18 original imported Tanner audios, coupled with the multi-colored atmosphere lights distributed in various corners of the cockpit interior, when sitting in the Xiaopeng P7, there seems to be a sense of sitting in a 500,000-class luxury car.
In the past, independent brands have always been unable to overcome the B-class market, which is fundamentally due to the lack of creativity in products, and when consumer users have extremely high requirements for the quality of the car, they have adopted a cost-effective way, which is obviously contrary to demand, and the products of the new era should have the appearance of the new era, and the success of Xiaopeng P7 is a good case. In terms of intelligence, there are NGP navigation auxiliary driving functions, Xmart OS in-vehicle intelligent system and XPIRAT3.0 intelligent auxiliary driving system, so that it can achieve the same level of configuration is invincible; frameless wing doors and just the right detail design ensure that the product is better than the appearance of the same level of models, plus the luxury car-level riding experience, 4.3s zero hundred acceleration results, extremely low cost of use and convenient charging conditions, strong endurance and good driving experience, Combined with the guidance price of the car from 239,900 yuan, it is indeed very competitive in the entire B-class car field, and it is no wonder that there are such considerable sales results. Domestic fuel vehicles did not break through the B-class market, domestic new energy finally raised their eyebrows, ushered in the "spring", single-month sales exceeded 9000, zero hundred 4.3s, the configuration is invincible.