Text/Su Jin Ji
Taking 2050 as the time limit, the world points directly to the two strategic goals of "carbon neutrality" and "zero mortality rate in traffic accidents", and accelerates various initiatives, restarting the pure electric era is an important decision made at present, so the field of pure electric vehicles is rapidly sweeping the world, and will replace the traditional internal combustion engine in the future to dominate the market.
In fact, pure electric vehicles have a history of 190 years, and they were born in 1832, even more than half a century before the origin of the internal combustion engine. In 1832, Thomas Davenport invented the electric tricycle, and in 1881, the first four-wheeled electric vehicle equipped with lead-acid batteries was born, and the electric vehicle industry at that time had already laid the foundation for the current new energy development path.
From 1900 to 1912, the development of electric vehicles came to its heyday, but in 1920-1935, low-priced crude oil began to impact electric vehicle sales, and at this point, the era of internal combustion engine rule for more than a century arrived. But the pure electric field has not disappeared, but exists all around us in a variety of ways.
Until now, the pure electric field has awakened, impacted, and made a comeback at a very fast speed. In addition to the new car-making forces have taken pure electric as the core energy source, the major traditional car-making companies have also joined the transformation camp. As a Japanese leader, Honda China officially released a new electric vehicle brand "e:N" in 2021.
Brand naming
GAC Honda's new electric brand e:NP was born in response to the situation, and at the same time, the e:NP brand also has the Chinese name "Ji Pan", and the meaning of these two names is extremely far-reaching. Polar turbulence corresponds to "extreme boundless, surging by you", "pole" extreme, containing our inner desire for the unknown, "surging" surging, implying inspired by the inspiration of ideas.
The "e" in the NP brand symbolizes "energize", "electric", "N" symbolizes "New", "Next", "P" symbolizes "Prime", and when these are combined, they produce the pleasant value of the new dimension of "New & Next Prime", which is both NEW EXPERIENCES and NEW VISION.
Break boundaries
Just like the post-95 interpretation of brand value: the ultimate is not only the pursuit of "single expertise", "the all-round ability to break the boundary and integrate through" is the higher level of the ultimate! GAC Honda breaks the boundaries of the four major fields and redefines its value with the ultimate boundless research and development, the ultimate boundless manufacturing, the ultimate unbounded channel, and the ultimate unbounded service.
Honda uses 70 years of car manufacturing wisdom to integrate the resources owned by talents and partners in the field of electrification and intelligence in China, breaking the boundary between global resources and local resources. The newly upgraded cloud showroom enables users to select cars online without leaving home, and can be ordered with one click in the Guangqi Honda APP, combined with the open e: store + supermarket store to break the boundary between physical offline and virtual online.
e: NP1 polar 1 evolutionary value
GAC Honda will continue to launch products at the pace of one model per year until 2025 to build the e:NP brand, e:NP1 Polar Pan 1 as the first model of the e:NP brand, born in a new intelligent pure electric architecture e:N Architecture that integrates a high-rigidity pure electric vehicle exclusive frame and chassis platform, a three-in-one high-power drive motor, and a high-capacity and high-density battery.
The model not only has abundant power reserves, providing a strong torque explosion for the model, but also has a more delicate handling texture, which truly realizes the driving pleasure of the integration of people and vehicles. e:NP1 Polar 1 resonates with the pursuit of driving pleasure, and the Honda EV sound is equipped with the sport mode, simulating the sound waves for more extreme sensory stimulation.
"Extreme wisdom" symbiosis
e: Np1 Polar Pan 1 integrates up to 20,000 scene algorithms in the electronic control program, which is dozens of times more than that of the opponent, and fully evolves the driving experience of the model. In order to avoid the vertigo caused by the drive/braking characteristics of the electric vehicle, the e:NP1 Polar Pan 1 has been repeatedly adjusted for power response, power output and suspension system to ensure that the driving texture of the model is more comfortable. In addition, honda's DMC driver state perception system, which debuts, recognizes the driver's state and facial expressions and interacts in a timely manner.
e:NP1 Polar Pan 1 has the most stringent three-electric safety, the model is equipped with a full-stack intelligent control ecosystem e: N OS integrates Honda CONNECT 3.0 pure electric vehicle special version, Honda SENSING safe driver assistance system, intelligent digital cockpit based on HMI system, bringing users a relaxed and comfortable pure electric driving, as well as pure electric life of digital intelligence symbiosis.
summary:
Since the birth of electric vehicles in 1832, electric vehicles have appeared in a variety of images, and even some are imaginative, which also shows that pure electric models have reserved space for designers to imagine, and now, electric models embody people's imagination of future technology. e:The NP brand breaks the inherent limitations of the market with the definition of no boundary, visualizes the imagination, and evolves an inclusive and daring hexagonal warrior! Eliminate the boundary between the essential value of the car and the new value of pure electricity, bring the fun of pure electric driving with ease and smoothness, and create the ultimate car life culture, so that the era of electric vehicles can be restarted in a new way.