According to the statistics of the leading domestic defective automobile product information collection platform, the average annual complaint sales ratio of domestic automobiles in 2021 is 30.9 per 10,000, and the value has declined for the first time in nearly four years, reflecting a slight improvement in the overall reputation of the automobile to a certain extent. Among them, the sales volume of SUV complaints was 26.7 per 10,000 per thousand compared with the annual average, which was better than the overall level of automobiles in the same period. According to the data of the Association, the cumulative sales of SUVs in 2021 totaled 9,952,244 units, including 346 models with sales figures, resulting in an average annual sales of 28,764 SUVs. According to statistics, a total of 99 models in 2021 exceeded the average annual sales of SUVs, of which 74 models were selected for complaint sales ratio performance better than SUV complaint sales ratio annual average, the specific rankings are as follows:
It can be seen from the changes in the ratio of SUV complaints to sales in the past five years that there is a trend of rising and falling, and the ratio of complaints and sales in 2021 has dropped significantly compared with 2020, but it is still at a high level compared with before 2020, and the overall situation is still not optimistic.
Judging from the proportion of SUV complaint sales in 2021 compared with the average of models, independent brand models still occupy more than half of the share, which also reflects the increasing performance of complaint sales of independent brand models in recent years. In contrast, the proportion of Korean and European brands is relatively small, which is not unrelated to the continued sluggish market performance of these two national brand models.
Data to watch
According to the data of the car quality network, the number of SUV complaints in 2021 increased slightly by 1.7% compared with 2020, while the market sales also increased in the same period, up about 3% from 2020, and the increase was higher than the number of complaints. Affected by this, the ratio of SUV complaint sales in 2021 has decreased significantly compared with 2020, which to some extent reflects the overall reputation of the domestic SUV market. Specific to the list, a total of 74 models were selected in the 2021 list, an increase of 4 models compared with 2020.
1, the old model counterattack Independent brands still remain strong
Different from previous year's lists, in the 2021 SUV complaint sales ratio list, most of the top models are old models that have been on the market for many years, accounting for nearly 70%. It is worth noting that the independent brand models in the 2021 list performed well, and compared with other brands in various countries, the number and ranking of the listed models occupied an absolute advantage. Among them, a total of 44 models were selected for the list, accounting for nearly 60%, creating the best results in the past five years; in terms of ranking, independent brand models are generally relatively high, and in the top 30 of the list, the number of independent brand models is as high as 25. At the brand level, Great Wall Motors and Changan Automobile became the big winners of this year's independent brands, each with 6 models on the list, but in terms of ranking of models, Changan Automobile's models are generally better.
As the first silver label SUV model of Wuling Automobile, Wuling Xingchen stood out among many independent brand models with its excellent product strength, and its cumulative sales reached 54,506 vehicles in less than four months after listing, while the number of complaints in the same period was only 1, and the short-term complaint sales ratio was outstanding and successfully reached the top. The entry-level SUV model of the Lynk & Co brand, the Lynk & Co 06, performed eye-catching this year, and after more than a year of market testing, it successfully landed on the list with its good market performance and won the runner-up laurel in one fell swoop. It is worth mentioning that after the completion of the mid-term redesign in 2021, the Xiaopeng G3, an old model that has been on the market for many years, has come to life, and it has entered the top ten for the first time this year, and its short-term complaint sales ratio performance is worthy of recognition. In contrast, the ideal ONE and NIO ES8 in 2020 suffered a quality word-of-mouth crisis in 2021, and the number of complaints surged for a short time, resulting in a sharp decline in rankings.
Compared with independent brands, the performance of joint venture brands in 2021 is obviously weak, of which the relatively better performing German brands and Japanese brands each have 12 models on the list, but most of them are outside the 30th. Overall, sales of joint venture brand models are generally quite good, but the reason for the low ranking is the increase in the number of complaints. GAC Toyota Willanda became the only joint venture brand model to enter the list, although The Average Monthly Sales of Velanda in 2021 exceeded 10,000, but a relatively large number of complaints dragged its feet, resulting in a ranking that is not high, and the complaint sales ratio performance has deteriorated compared with 2020.
2, luxury brand quality reputation turned poor Hongqi HS5 performance is remarkable
In 2021, a total of 13 models of luxury brands were shortlisted, an increase of 1 compared with 2020. Although the number of models on the list has not changed much, the ranking has generally declined, and the quality reputation has deteriorated. In 2021, the BMW X3 became the leader of luxury brands and the only luxury brand model to enter the top 20 of the list, but its complaint sales performance was slightly worse than in 2020. The Changan Lincoln Adventurer, which led all luxury brand models in 2020, although it also successfully entered the list this year, but the ranking has fallen to 30, and its quality and reputation performance has deteriorated significantly compared with 2020.
It is worth mentioning that Mercedes-Benz's list of models this year has increased by 1 model compared with 2020, and it is tied with Audi for 3 models. After regrettably falling off the list in 2020, Mercedes-Benz GLA returned to the list in 2021 and the ranking has also improved. Compared with the last 2019 list, Mercedes-Benz GLA's complaint sales ratio value has decreased significantly, and the overall performance has improved. In addition, the local luxury brand Hongqi still has 1 model on the list this year, and the performance of Hongqi HS5 in 2021 is also remarkable, although the ranking is slightly lower than in 2020, but the complaint sales volume is better than the performance in 2020, hoping to continue to maintain such a good performance.