Text | Jiang Mengwen
Design | microcosm
The times do not stop, the development does not stop.
In recent years, with the continuous awakening of self-awareness, independence, freedom, elegance and calmness have begun to become the value appeal and emotional destination of women in the new era.
In the field of car consumption, which has long been regarded as male-dominated, the power of female consumption is rapidly rising. And with the diversification of women's consumption, travel has shown a general trend of personalization and segmentation.
The attributes behind the car are no longer limited to travel tools, but more like a big toy with a soul, and the "she economy" contains a new round of growth potential in the automotive industry.
Taking the opportunity of the "March 8th Goddess Festival", the auto product evaluation will take stock of the women's favorite models that have mastered the "wealth code" in their own brands.
While creating a unique style of life, Euler Good Cat is also thinking about how to become smarter, more comfortable, and how to understand female users better.
Adhering to the brand concept of "love women more", based on the in-depth insight of women, Euler Good Cat inherits a unique styling style full of retro colors, giving the classic more fashion and technological beauty, which can be called tailor-made for a new generation of women.
Not only that, Euler Good Cat GT also provides more diversified choices for female users with a cool, wild sports style.
The car-making ecology of lemon platform + coffee intelligence has made Euler good cat obtain extremely high malleability. Coffee Smart reserves a 5G port combined with advanced FOTA technology, allowing good cats to update in real time like an iPhone. The L2+ autopilot system has more than 14 autonomous driving assist functions, which can easily solve a variety of urban car problems.
In 2021, Euler Good Cat achieved cumulative sales of 50,931 vehicles for the whole year, becoming the annual sales popular model in the A0-class BEV market; in the first month of 2022, Euler Good Cat ushered in the opening with a sales performance of 9,020 vehicles.
The Pentium B70S is the first coupe SUV of the Pentium brand to open pre-sale in 2022. At the same time, it is also the first new model launched by the Pentium brand this year, with the sexy curved design language of the philosophy of light and shadow 3.0, the Pentium B70S has already captured the hearts of many female users.
The family LED headlights are not only its brand symbol, but also create a strong sense of visual impact, while the upper transverse vertical structure, the lower part is a large-area trapezoidal + figure-eight texture structure design language, which not only reduces the visual center of gravity of the front face of the vehicle, but also gives the Pentium B70S full of combat atmosphere.
The intelligent configuration of the new generation of cars is also its best play, Pentium B70S is equipped with Pentium D-Life 5.2 AI intelligent ecosystem + smart home services, covering 28 types of intelligent functions, providing full ecological services for car use scenarios including telephone, navigation, audio and video entertainment, after-sales service, voice assistants, smart homes, etc.
When the Pentium B70S appeared in front of the eyes of the world, no one could not help but be amazed, people marveled that the Pentium B70S was like an artistic masterpiece, and they could not believe that the car was from the hands of traditional independent car companies.
It can be said that the Pentium brand has completed a breakthrough with the Pentium B70S, and has also received unanimous praise from inside and outside the industry.
As the first sedan in the UNI series, Changan UNI-V relies on the most fashionable design elements such as smooth and slender slipback design, through taillights, and lifting tail wings, making it popular with female users.
The appearance of Changan UNI-V continues the design of the UNI family, the sharp angle of the front of the car, and the classic coupe sneakback shape, making it quite a performance car visual sense. At the same time, the design of the hidden door handle also creates a full sense of technology for it. The rear of the car can be lifted and folded electric rear wing, which not only highlights its coupe identity, but also gives Changan UNI-V a strong visual impact.
In terms of vehicle configuration, Changan UNI-V is equipped with 64-color mood lights, a full range of FOTA, gesture control, face recognition, multi-screen interaction and SONY sound system.
At the same time, Changan UNI-V is also equipped with a new generation of millimeter wave radar and ultrasonic radar, which can realize intelligent driving functions such as automatic lane change, corner holding, navigation assisted driving, and remote control parking.
The Blue Whale 1.5T engine equipped with Changan UNI-V is matched with a 7-speed dual-clutch transmission, with a maximum power of 138 kW, a peak torque of 300N·m, and a power data comparable to that of the luxury brand 2.0T engine.
From the perspective of hard conditions, Changan UNI-V fully possesses the hard power of riding the dust.
As one of the new forces of car manufacturing, Nezha Automobile frequently exerts force to models below 100,000 yuan, and its Nezha V Pro, which is positioned in the range of 70,000-80,000 yuan, is known as the strongest model of the same level. With its compact body size, 400km long endurance and L2 level assisted driving, it has won the hearts of many female users.
The internal design style of Nezha V Pro is simple, and the central control screen of the car adopts a vertically placed 14.6-inch large screen, and has the only 360 information security protection of the same level, which fully protects the privacy and security of the owner.
At the same time, with the blessing of high-performance car machine chips, the car machine system is more excellent than the same level or even higher level models in terms of fluency and voice intelligence.
And its full-speed ACC adaptive cruise system, through the combination of camera and millimeter-wave radar, can achieve 0-120Km/h full speed domain, high-precision follow-up, greatly improving driving safety.
Nezha V Pro adopts a motor with a peak power of 70kw, a maximum torque of 150N·m, and a NEDC cruising range of 401km. In addition, its 0-50km/h acceleration is only 3.9s, whether it is starting to speed up, or overtaking in the middle, it can bring users a handy driving experience.
It is worth mentioning that Nezha V Pro supports the fast charging function, which can charge the vehicle from 30% to 80% in half an hour, and can quickly replenish energy during travel, greatly reducing the user's endurance anxiety when traveling.
It is believed that in recent years, the layout of Wuling in passenger cars has made everyone have a new understanding of this brand, especially its Wuling Hongguang MINI EV has now become a phenomenon-level model, with its small and cute, inexpensive characteristics to win the hearts of a large number of female users, and even led a wave of personality modification.
With the young users of the Z era after the 80s and 90s gradually becoming the main force of market consumers, they who pursue personalization and refinement will put forward higher requirements for scooters.
Saic-GM-Wuling, which understands users very well, has launched a new model based on the needs of young fashionable travel, Hongguang MINIEV macaron version, GAMEBOY version of the model, to further meet the more customized needs of users.
As the first product of BYD's e-platform 3.0, Dolphin's agile and cute shape is obviously different from the traditional family car in terms of recognition, which is naturally easier to attract the attention of female users.
From the data point of view, at present, bydIR Dolphin car booking users account for 70% of female users.
Dolphin's interior design can be said to be a bold attempt.
The through-channel center console uses a large number of curved elements, and even the three-frame steering wheel has been made into a "dolphin" style, using a 12.8-inch large LCD display, equipped with Snapdragon 660 chip, supporting multiple advanced functions such as human-computer interaction, OTA upgrades, and online entertainment.
In terms of power, Dolphin provides two power options, the normal version and the knight version, of which the normal version of the motor maximum power is 70kW, the maximum torque of 180N·m, the knight version of the maximum power of 130kW, the maximum torque of 290N·m.
The entire range is equipped with lithium iron phosphate blade batteries, and the NEDC range is available in three types: 301km, 401km and 405km.
On the whole, Dolphin not only has the identity and experience of new energy models, but also can flexibly travel through the city; it can become a cute weapon when going out on the street, and it also meets the rigid needs of family users for space.
In order to pay tribute to the contemporary female power, the Xingtu brand launched the glamorous car chasing goddess version created for women in the new era. The new car was officially launched on March 7, the eve of "3.8 Goddess Day".
In terms of color choice, the Wind Goddess Edition has added a more luxurious style, as well as a clear and sharp temperament of carat green body color and light green interior. It is inspired by the "green tide cool" aesthetic trend that has gradually emerged from the light luxury brand in the goddess circle, representing the spiritual power of women in the new era, wisdom, courage, assertiveness and taste.
In terms of interior appearance, the Wind Chasing Goddess Edition has added intimate design in many details, highlighting its noble temperament. A large number of light luxury electroplated decorations can be seen everywhere in the center console and door panels, and the seats are designed with light green and light gray color blocks, and a large number of elegant and exquisite quilting embroidery processes are used, combined with organic forms to intertwine curves, so that the touch texture is more prominent and the ride is more comfortable.
In addition to the standard main and co-pilot airbags, head safety curtains, Auto-Hold automatic parking, Bosch ESP body stabilization system, AR real-life navigation and other configurations, the Wind Chasing Goddess Edition also adds a front radar, 540 ° panoramic high-definition reversing image + narrow lane driver assistance system, with the most comprehensive active and passive safety configuration, to create the most intimate sense of security for users.
At the same time, the wind-chasing goddess version is equipped with Lion4.0 Lion Zhiyun system, dual 12.3-inch suspension LCD screen, Sony audio, inductive electric tailgate, dual-zone automatic air conditioning and other basic configurations.
It is also equipped with first-class aviation leather seats, sunscreen glass, ventilation and heating of the front seats, and other exclusive functions, showing women's care in the details.
With the progress of the times, cross-country is no longer an exclusive term for men. Tank 300 is the most convincing existence.
For men, hardcore buggies are like toys, satisfying men's quest for power and bringing a raw thrill of conquest. For women, hardcore off-road vehicles can not only bring full security, but also show their bloody attitude towards life.
Bravely enlarge the radius of life to a wider world, see the car like see people, and get rid of the traditional stereotype by labeling yourself with a very wild car.
Highlight the new impression of women in the new era, advocating individual freedom, pursuing independence and fashion, and enjoying a smart life.
In a sense, with multiple attributes, the maverick Tank 300 not only interprets the fresh image of the intellectual independence and trend personality of the new generation of women, but also resonates with many women.
With the rise of her power, women have become a force to be reckoned with in the automotive industry, and it is the trend for automakers to increase their attention to female users.
Today's selection of the most suitable female models of the car not only records the trajectory of the current automotive industry, but also the epitome of the transformation of the automotive industry.
In this ever-changing automobile consumer market environment, only by constantly innovating and giving products more new strength can we get more attention. At the same time, in the once-in-a-century industry change, whether there will be a car brand built for women in the future, let us leave it to time to answer.