At present, the domestic luxury car market is that the stronger the stronger and the weaker it is difficult to catch up, the BBA ranks in the first camp with an absolute advantage, and the second- and third-tier brands are difficult to match. We take last year's results, the crown BMW sold 846,000 vehicles in the whole year, Mercedes-Benz and Audi also have 739,000 and 691,000 vehicles in the account, while the "boss" of the second-tier luxury car camp, the red flag is only 300,000, the gap has to be faced.
There is not much external pressure, but the internal competition in the BBA is very fierce, but BMW has the initiative, and this year may still be unmatched. Why did you come to this conclusion? Looking at the performance of the first month of this year, BMW is running ahead again, the terminal performance of models such as the 5 Series, 3 Series and X3 is very strong, and there are a number of new cars coming, and it is no accident that this year's sales bmw is stable again.
The 5 Series, which continues to have a high sales volume, has won the top spot in this segment for many consecutive months, and it is foreseeable that for a period of time in the future, if there is no major change, the car will become BMW's K-Car. 5 series can have the current situation, on the one hand, its own product strength is enough to play, on the other hand, Mercedes-Benz Audi gives the opportunity, Mercedes-Benz E is very fragrant and expensive, Audi A6L remodeling is imminent, BMW 5 series seizes the opportunity given by the opponent, and the comprehensive strength is called the ceiling.
Since the return of the remodeling, the 3 series has become the focus of the model, it is it that has been complained about, it is also it that has been bought, and the 3 series has actually performed the terminal to beat the face and sing the decline. Just like the 5 series, in the luxury medium-sized sedan market, the Mercedes-Benz C price is slightly higher and the Audi A4L has not been remodeled, the 3 series sports label has penetrated into the young consumer group, and now the space upgrade, the price can also be discussed, the overall strength is outstanding, laying the foundation for today's status.
In addition, it is worth mentioning that the luxury medium and large SUV market, BMW first made a big move, the introduction of X5 domestic production, the future of its price comparison imported version will definitely be lowered, there is no doubt that this year's segment of the field of sales crown is not BMW X5. More market segments are in a leading position, so I personally feel that BMW in 2022 is likely to surpass Mercedes-Benz Audi and win the domestic luxury car market. Of course, this is just speculation, with the continuous improvement of demand for pure electric vehicles, Mercedes-Benz Audi may also have the opportunity to turn over.
Pure electric vehicles, BBA hindsight, but after changing the thinking of the rapid landing of products, one after another has a great monopoly on the trend of luxury pure electric vehicle market. There are many new market participants, Tesla and a number of new domestic brands to divide the market share, BBA thunder can be rainy, this year is another round of new cycle, or there will be more possibilities. In 2022, which of the BBA can have the last laugh?