On January 12, Caijing Network Auto News, as of today, BMW, Mercedes-Benz, Audi in 2021 annual sales have been announced. BMW ranked first, with global sales of 2,213,795 units, an all-time high, up 9.1% year-on-year. Mercedes-Benz sold 2,093,476 units worldwide in 2021, down 5% year-on-year. Audi sold 1,680,512 units worldwide in 2021, down 0.7% year-on-year.
From the perspective of global pure electric vehicle sales, BMW's pure electric vehicle sales were 103,855 units, an increase of 133.2% year-on-year. The Mercedes-Benz EQ series sold 48,936 pure electric vehicles and the Audi pure electric model sold 81,894 units.
Focusing on the Chinese market, BMW's sales in 2021 will still surpass Mercedes-Benz Audi and rank first among traditional luxury car brands. The BMW Group delivered a total of 846,237 BMW and MINI vehicles in China in 2021, an increase of 8.9% year-on-year. Mercedes-Benz sold 758,863 new vehicles in the Chinese market, down 2% year-on-year. Audi sold 701,289 units in the Chinese market, down 3.6% year-on-year.
In 2021, the BMW Group's sales in the Chinese market already account for nearly 34% of global sales. Gao Le, President and CEO of the BMW Group Greater China, said: "2021 is still a challenging year, but our business in China has reached a new level. Looking forward to the future, BMW will continue to take China as its home and develop in the same frequency and synergy with China's economy and society. ”。
In terms of vehicle series, in 2021, the annual sales of BMW 3 Series, BMW 5 Series and BMW X3 will exceed 150,000 units. The BMW 4 Series sold more than 10,000 units in the full year, up 109.7% year-on-year. The representatives of the medium and large luxury SAV BMW X5 and BMW X7 both achieved breakthroughs: BMW X5 sales exceeded 50,000 units for the first time in the whole year, and BMW X7 sales exceeded 10,000 units. In addition, bmw M brand sales increased by 38.9% compared to the same period last year. The MINI brand delivered 30,546 units in the full year, up 5.2% year-on-year. BMW motorcycles delivered 14,309 units in the full year, up 21.4% year-on-year.
It is worth mentioning that in 2021, the sales volume of new energy models in the Chinese market has exceeded 48,000 units, an increase of 69.6% year-on-year. Among them, the pure electric BMW iX3 sold more than 21,000 units in the first full sales year. Since 2014, the BMW Group has delivered nearly 140,000 new energy vehicles in China.
In 2022, the BMW Group also plans to launch 26 new products in the Chinese market, covering bmw main brands, BMW i and BMW M, MINI and motorcycle segments. Among them, BMW's new energy products will be expanded to 7 models, in addition to the iX3 and iX that have already been put on the market, bmw group will also launch i4, BMW iX3, pure electric 3 series, a pure electric flagship model, and two plug-in hybrid models in China.
Peter, BMW Group's Director of Global Finance, said, "We believe that China's movement will lead the world. Here is the ideal environment and excellent partner to promote the transformation, and the BMW Group will firmly go with its Chinese counterparts. ”。
In 2025, the BMW Group's electrification strategy plans to launch a "new generation" of models with a completely redesigned IT and software architecture, a new generation of high-performance electric drive systems and batteries, and a large number of more low-carbon and environmentally friendly reusable materials based on the concept of circular economy.
According to bmw's official release plan in 2021, about 12 pure electric models will be available worldwide by 2023, and it is expected that pure electric vehicles will cover about 90% of the market segment. By 2025, the BMW Group will sell more than 10 times as many pure electric vehicles as in 2020 and complete the delivery of the 2 millionth pure electric model. Recently, the BMW Group said that it expects to deliver about 10 million pure electric vehicles worldwide by 2030. Around 2030, MINI and rolls-Royce brands will also move towards full electrification.
In 2020, Mercedes-Benz sold 774,400 units in China, while BMW and Audi sold 758,000 units and 732,000 units in China, respectively. In 2021, BMW's sales have caught up, and the impact of its innovative pure electric series BMW iX cannot be ruled out. However, even beyond Mercedes-Benz and Audi, in this era of accelerated electrification, BMW still faces many fierce rivals.
In 2021, Tesla delivered 936,000 units worldwide, an increase of about 87.4%. If annual sales maintain the same increase as in 2021, Tesla's global sales will reach 3.287 million units in 2023, while bmw group will reach 2.635 million units in 2023, which means that in just two years, BMW will be greatly surpassed by Tesla. If two years later, BMW wants to maintain or surpass this year's sales ranking, the core may be in the growth of pure electric models.
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