Recently, the Association of Automobiles China released the sales data for the beginning of 2022, and Tesla once again delivered 59,845 vehicles in January, showing its 19 years of deep accumulation and consumer recognition of new energy exploration, ushering in the "opening red" of 2022. In particular, Tesla's export volume reached 40,500 units in January, accounting for nearly 80% of new energy vehicle exports.
Shanxi policy + market dual drive, the Spring Festival cash-in car purchase small peak
The Spring Festival in January was originally the traditional off-season for car sales, but during the Spring Festival in the Year of the Tiger, the domestic new energy vehicle market was hot. "Taiyuan recently issued a car purchase electronic consumption coupon, the purchase of new energy vehicles can receive subsidies, during the Spring Festival we ushered in a small peak in sales, many customers to the store experience or in advance to book a test drive, the enthusiasm for car purchase is very high." Taiyuan Tesla Center staff said.
From January 29, 2022 to April 30, 2022, the permanent population of Taiyuan City and those who are working, studying, and sightseeing tourists can apply for digital consumption coupons in the "Cloud Flash Payment APP", and after purchasing a car, consumers only need to upload the car purchase invoice, original ID card, driving permit and other information to receive subsidy funds in the debit card account bound to the APP. Among them, the new energy vehicle is divided into three levels of subsidy amount, the invoice amount of 60,000 yuan to 100,000 yuan, each subsidy of 3,000 yuan; the invoice amount of 100,000 yuan to 200,000 yuan, each subsidy of 4,000 yuan; the invoice amount of more than 200,000 yuan, each subsidy of 6,000 yuan, which stimulated the local Spring Festival "green consumption" boom.
According to the law of automobile market development, if the new year market achieves a good start, it can often lay a solid foundation for the development of the automobile market throughout the year. Therefore, the industry predicts that the sales volume of the domestic new energy vehicle market will reach 5 million to 6 million this year, and it is expected to complete the development plan of new energy vehicles many years ahead of schedule. For consumers, Tesla has not only created a reference template for reliable intelligent pure electric vehicles, but also made luxury cars that accelerate comparable to supercars, safety and comfort, intelligent leapfrog promotion, and complete audio and video configurations evolve from millions of "out of reach" to "within reach" of as long as more than 200,000. At the same time, according to the survey results of third-party institutions, Model Y and Model 3 respectively ranked first in the list of China's pure electric SUVs and cars in 2021.
Henan attaches great importance to the development of new energy vehicles and accelerates the construction of "new infrastructure" in the Central Plains
With the promotion of policies such as "double carbon", new energy vehicles play an increasingly important role in the market, showing huge market potential. The Central Plains region is an important energy strategic barrier of the mainland, as the "double carbon" heat continues to rise, the new energy industry occupies an increasingly heavy proportion in the development of the central region, and new energy vehicles have also become one of the key directions for promotion in the Central Plains.
Taking Zhengzhou, Henan as an example, Zhengzhou is currently in a critical period of promotion and application of new energy vehicles, the growth rate of the new energy vehicle market is "accelerating", and Zhengzhou is also actively promoting charging piles as infrastructure into the overall planning of cities and transportation, and promoting the scientific layout of urban and rural charging networks. Tesla responded to the call of local policies and established a charging network with the provincial capital Zhengzhou as the core to radiate Henan Province and the entire central region. Contribute to the sustainability of new energy industries, tourism and environmental protection throughout the Central Plains, as well as local development. Up to now, Zhengzhou has built 15 Tesla supercharger stations, and the number of supercharger piles has reached 131.
At the same time, Tesla is also accelerating its store layout in the Central Plains. Taking Zhengzhou, Henan Province as an example, Tesla has deployed 2 Tesla centers and 2 experience stores in the local area to provide consumers in Zhengzhou and surrounding areas with convenient services for the all-use car cycle such as test drive, sales, delivery, and after-sales, and pass on the environmental protection concept of energy saving and carbon reduction to more consumers, accelerating the popularization of new energy vehicles and green travel facilities in the Central Plains.
While stimulating the enthusiasm of the domestic market, Tesla is also promoting "Made in China" to the world. At present, the Shanghai Gigafactory has become Tesla's main export center. Tesla's Shanghai Gigafactory, which has been operating for only two years, has shouldered the "half of Tesla's global delivery" in 2021 and become Tesla's main export hub. With the help of shanghai gigafactory, Tesla has frequently received "likes" from Europe, Asia and other countries and regions.
Taking Europe as an example, Tesla registered 24,911 Model 3s in France in 2021, according to EU electric vehicle data. This makes the Model 3 the undisputed leader in the electric vehicle market and a well-deserved sales champion. Also in 2021, the Tesla Model 3 also became the best-selling electric car in Germany with 35,262 registrations.
Thanks to the strong leadership of Tesla Made in China, China has formed a benign market environment with large scale and consumer recognition. Under its influence, Chinese consumers have also accelerated the "abandonment" of the obsession with traditional car-making in Europe, the United States, Japan and South Korea, and accelerated the process of replacing fuel vehicles with electric vehicles. This will further promote Tesla's mission of "accelerating the world's transition to sustainable energy" into reality.