Dounan Flower Auction Center: Mother's Day stocking peak arrived, and the flower auction market rose by 20%

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China Research Network

Yunnan Kunming Dounan Flower Auction Center recently ushered in a small peak in the supply of fresh cut flowers, with the arrival of the Mother's Day stocking peak, the flower auction market rose. Overall supply is up about 20% this year, and Mother's Day flower sales are expected to be booming, but prices will not rise significantly. At the same time, due to the overlap between the wedding day and Mother's Day and the "520" stocking period, the overall market is expected to rise in advance. It is expected that sunflowers and other grass and flower products will usher in a new rally at the end of May and early June.

Analysis:

Market supply and demand: As a well-known producer of fresh cut flowers in China, Dounan Flower Auction Center has continued to increase its supply recently, showing the strong demand in the market. Especially on the eve of Mother's Day, the supply and purchase of flowers are booming.

Price Action: Judging from the recent price action, flower auction prices have started to increase slightly. But with overall supply up about 20% this year, prices are not expected to rise significantly, which is good news for both consumers and buyers.

Impact of special holidays: Overlapping stock times for special holidays such as Mother's Day, wedding day, and "520" will further boost the market. These festivals not only increased the demand for flowers, but also boosted the overall market in advance.

Future trend: nodes such as the high school entrance examination are coming, and it is expected that sunflowers and other grass and flower products will usher in a new upward trend at the end of May and early June. This shows the market's ability to fluctuate and predict demand for specific types of flowers.

Industry influence: The market situation of Dounan Flower Auction Center has not only affected the flower industry in Yunnan, but also has a certain impact on the flower market in the country and even the world. Especially with the development of e-commerce and logistics, Yunnan's fresh cut flowers can reach all parts of the country faster and more conveniently, further expanding the influence of the market.

Overall, the market conditions at the Dounan Flower Auction Center in Kunming, Yunnan Province reflect the current prosperity and vitality of the flower industry, while also demonstrating the market's ability to fluctuate and predict demand for special festivals and specific types of flowers.

According to the analysis of the China Research Industry Research Institute:

The analysis of the current market development status of the flower industry shows that the industry is experiencing a series of significant changes and growth trends. The following is a detailed analysis of the current market development status of the flower industry:

Market size and growth: The flower market size is expected to continue to grow as consumers around the world become more conscious of their living environment and personal health. Especially after the pandemic, consumer demand for houseplants has surged, driving the flower market further. The global flower market is expected to reach tens of billions of dollars by 2024, with a stable compound annual growth rate of around 5%.

The rise of the online market: Buying flowers online has become an option for more and more people, especially the younger generation, who prefer convenient and fashionable shopping methods. The scale of the flower e-commerce market is increasing year by year, and the rise of the online market has brought new growth momentum to the flower industry.

Changes in consumer demand: As consumer needs diversify, the flower industry is constantly innovating and adjusting. On the one hand, the traditional retail business of loose flowers has been impacted, but the flower shops that focus on "niche customization" and "scarcity" and other mid-to-high-end flower gifts have stable profits and their performance has risen instead of falling. This shows that consumers have a higher pursuit of personalized and high-quality flower gifts. On the other hand, as the concept of phytotherapy and indoor air purification is gaining traction, more businesses are expected to enter the market to provide consumers with more diverse choices.

Evolution of the competitive landscape: The competition in the flower and green plant market is gradually intensifying. Some of the largest multinational flower companies, such as Philippe van Od of the Netherlands and The Home Depot of the United States, continue to lead the way. However, emerging online flower sellers, such as Amazon Fresh and SF Preferred, are challenging the traditional flower market by offering convenient online purchases and fast delivery. In addition, some local enterprises with innovative capabilities and brand influence are also emerging in the market.

Expansion of the scale of flower planting: The flower industry in mainland China has shown a rapid development trend since the 90s of the last century, and the flower planting area has reached 764,000 hectares by 2010. In recent years, with the growth of consumer demand for flowers, the overall planting area of flowers in mainland China has shown an upward trend, and the planting scale has continued to expand, gradually forming a modern flower industry pattern. China has become the world's largest flower production base.

The boom in the flower retail market: With the continuous expansion of the business of flower enterprises and the gradual enrichment of flower consumption scenarios, more potential consumers have been attracted. The total scale of the flower retail market in mainland China continues to expand, among which the retail scale of physical flower shops and the scale of flower e-commerce are showing a growth trend. Especially during special holidays such as Mother's Day and Valentine's Day, the flower retail market will usher in a sales peak.

To sum up, the flower industry market is showing a steady growth, the rise of the online market, changes in consumer demand, the evolution of the competitive landscape, the expansion of flower planting scale and the prosperity of the flower retail market. In the future, with the continuous progress of science and technology and the continuous change of consumer demand, the flower industry market will continue to usher in new development opportunities and challenges.

The market outlook for the flower industry looks positive and full of potential. Here are some analyses of the market development prospects of the flower industry:

Market demand continues to grow: With the improvement of people's living standards and the pursuit of quality of life, the market demand for flowers, as an important element to express emotions and decorate life, will continue to grow. Especially on important holidays, anniversaries or celebrations, the consumption of flowers usually rises significantly.

The rise of online sales model: With the popularization of the Internet and the development of e-commerce, online sales model has gradually become an important sales channel in the flower industry. Online sales have the advantages of convenience, speed, and wide coverage, which can meet the needs of more consumers. At the same time, the online sales model also provides more development opportunities for flower companies.

The trend of personalization and customization is obvious: modern consumers' demand for flowers is becoming more and more personalized and customized. They want to choose unique flowers, combinations and packaging methods according to their preferences and needs. Therefore, in the future, flower companies need to strengthen personalized and customized services to meet the needs of consumers.

Green environmental protection has become a new trend: with the improvement of environmental awareness, consumers are paying more and more attention to green and environmentally friendly flower products. In the future, flower companies need to pay attention to environmental protection issues and adopt environmentally friendly planting methods, packaging materials and transportation methods to reduce their impact on the environment.

Optimization of supply chain management: The flower industry is a time-sensitive industry, and the requirements for supply chain management are very high. In the future, flower companies need to strengthen the optimization of supply chain management and improve the efficiency and quality of the supply chain to ensure the freshness and quality of flowers.

International market development: With the acceleration of globalization and the continuous development of international trade, the flower industry will also face a broader international market. In the future, flower companies need to actively explore the international market and improve brand awareness and competitiveness.

In short, the market development prospects of the flower industry are positive and full of potential. However, it is also necessary for flower companies to continue to innovate, improve service quality, strengthen brand building and explore international markets to meet the challenges and opportunities of the market.

At present, the market size of the flower industry is constantly expanding. According to forecasts, by 2024, the scale of China's flower retail market is expected to further expand, reaching 221.5 billion yuan. This growth is expected to reflect the continued increase in consumer demand for flower products and the importance of the flower market to meet people's spiritual needs.

In addition, with the rise of the e-commerce industry, the cold chain logistics industry, the continuous development of e-commerce live broadcast and the Internet celebrity economy, online channels such as flower e-commerce have risen rapidly. For example, the scale of the flower e-commerce market will reach 97.5 billion yuan in 2022, showing the important position of online sales in the flower industry.

In general, the market size of the flower industry is constantly expanding, and showing a trend of online and offline integration and development.

With the continuous rise of "emotional economy" and "joy economy" in recent years, consumers have gradually developed the habit of buying flowers, and the market scale of domestic flower online retail will continue to expand in the future. In the future, with the strategic support of digital platforms such as Meituan Flash Sale, more and more flower merchants will further improve their digital supply chain capabilities and improve operational efficiency, which is of great significance for expanding the scale of the domestic flower economy and promoting the upgrading of the flower industry.

If you want to know more about the detailed analysis of the flower industry, you can click to view the research report of China Research Institute Puhua

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