"I'm going to take the high-speed train back today, and I'm going to bring another Dounan romance to my mother later." Xie Yunfeng, who came from Chengdu, Sichuan, and his friends bought flowers at the Chenggong Dounan Flower Market. He said the Dounan Flower Market was the last stop on their trip to Yunnan, where the locals were hospitable and sold high-quality flowers with a wider variety.
In the Chenggong Dounan Flower Trading Market, there is an endless stream of tourists, and fresh cut flowers such as roses, moons, carnations, and lilies compete for beauty. On Mother's Day just past, buying flowers has become a "ritual" for many people.
Lang Yu, a market merchant who has been engaged in the flower industry for more than 10 years, said: "Nowadays, people pay more attention to the sense of ceremony, and flowers have become a common way to express love. In addition to traditional carnations and roses, peonies and hydrangeas have also become the 'new favorites' of Mother's Day bouquets."
According to merchant Ma Fengling, the sales of colored roses and pink carnations were better during Mother's Day, and the price of pink carnations was the highest one day before Mother's Day, reaching 45 yuan / bundle (20 branches).
Qian Chongjun, executive president of Dounan Flower Industry Group, said that at present, Dounan Flower Industrial Park trades an average of 40 million fresh cut flowers every day, and more than 1,600 varieties of fresh cut flowers in 117 categories are traded here every day. "At present, flower logistics is mainly based on truck cold chain transportation, refrigerated trucks are refrigerated throughout the whole process, and it takes about 52-56 hours for flowers to Beijing and 48 hours to Shanghai. Since mid-April, the trading volume and average transaction price of fresh cut flowers in Dounan have gradually increased. Qian Chongjun said.
Flower auction is a characteristic trading mode of Dounan flower trading. Flowers of various varieties and shapes are like stocks, and their prices rise and fall. At the Kunming International Flower Auction and Trading Center, every 4 seconds, a flower transaction is completed.
According to data from the Kunming International Flower Auction and Trading Center (KIFA), supply has continued to run at a high level since the peak of Mother's Day and May 20 in May. The highest single-day supply was 8.5 million sticks, and the average daily supply was 6.87 million sticks, an increase of 11.05% from last week and an increase of 31.61% from last year.
Li Zhijun, auctioneer of Kunming International Flower Auction and Trading Center, said that compared with previous years, the overall supply of Kunming Flower Auction Center this year has increased by about 20%, a large increase.
"Today's order is grass flowers, carnations, and roses, and you can place an order according to your needs." The "post-90s" female anchor Bi Qianqian is bringing goods through the e-commerce platform in the Dounan Flower Trading Market. At the same time, in the era of mobile Internet, many people's way of buying flowers has also changed from visiting flower shops offline to "squatting" in the live broadcast room on mobile phones. "The most one sold 200,000 flowers in one hour!" Bi Xiqian introduced.
The rise of online sales of flowers is inseparable from the rapid development of the logistics industry and preservation technology to escort the "appearance" of flowers. According to data from Zhongtong Logistics, during Mother's Day, more than 200 tons of flowers were transported from Kunming to Beijing, Shanghai and other cities through air "special planes" and cold chain channels every day.
From the upgrading of hardware facilities to the optimization of service processes, in recent years, the logistics and supply chain of Dounan Flower Market have been continuously improved. On March 19 this year, the Office of the People's Government of Chenggong District issued the "Ten Measures to Promote the High-quality Development of the Flower Industry in Chenggong District, Kunming City (Trial)", and the "Ten Measures for Flowers" to support the high-quality development of the flower industry with stronger policies. Focusing on the development orientation of the flower industry of "scientific research + trading + display", we will further strengthen the work of extending the chain, supplementing the chain and strengthening the chain of the flower industry, so as to improve the quality and upgrade the flower industry in Dounan.
According to statistics, in the first quarter of 2024, the transaction volume of fresh cut flowers in Dounan Flower Industrial Park will be about 2.962 billion, and the transaction volume will be about 3.395 billion yuan. Among them, the auction volume in the first quarter was 491 million branches, and the transaction value was 697 million yuan. The number of tourists was about 1.4668 million, a year-on-year increase of 16.25%, and the tourism income was about 74.7872 million yuan, a year-on-year increase of 28.56%. The vitality of the "flower economy" continues to burst out.