The annual "American Spring Festival Gala" Super Bowl is hot again a while ago! I wonder how many fans who love rugby watch the game? I remember at the pre-game press conference, Snoop Dogg gave the Super Bowl a ovation, saying it was "the largest combination of sports and music genres on the planet." In fact, this is not wrong, you can look at the North American ratings about the Super Bowl.
Since the ratings are so hot, this can really make many car brands shine, if they can advertise on the Super Bowl, it will be on fire! However, the cost of this advertising fee is really not small, and the Super Bowl once again set a new record for the price of advertising space that has been sold. NBCUniversal sold the Super Bowl 30-second ad slot for $6.5 million, 18.18% more than the 2021 slot! That's an exaggeration.
In fact, in addition to the brands that everyone is familiar with every year, there are also many new brands that join this advertising war. Coca-Cola, PepsiCo, Google, Budweiser and other brands are the resident sponsors of the Super Bowl in previous years, and each brand is also racking their brains in creative competitions to strive for a blockbuster. I don't want to talk about anything else today, but it's quite interesting to talk about the creative ideas brought about by the auto brand ads at this year's Super Bowl.
First of all, let me talk about one of the most creative ads that I think, which was brought by BMW. This advertisement seems to tell the retirement of Western mythological figures Zeus and Hera, but in fact it highlights the advantages and selling points of BMW's electric vehicle iX.
The advertisement says that Zeus, the god of electricity, received a gift from his wife, the electric iX, to celebrate his retirement. However, the mundane life soon bored Zeus, so one day Hera said to Zeus, "I think you're going to recharge your batteries too." Zeus then drove the BMW iX with Hera humming and singing in the city, obviously this medium and large luxury pure electric SUV made Zeus feel very happy, and he was also very playful to rely on his own god (electricity) power, so that all traffic lights changed from red lights to green lights. The creativity is outstanding!
Finally, as the protagonist of the advertising film, the BMW iX M60 has announced its domestic price of 996,900 yuan. BMW's most powerful electric vehicle is equipped with a four-wheel drive system consisting of two motors at the front and rear. With an acceleration time of 0-100 km/h of 3.8 seconds and a maximum cruising range of 566 km per WLTP, the new car is scheduled to be delivered to domestic consumers in the middle of the year. Are you looking forward to it?
The next thing to understand is the car advertisement from Kia in South Korea, which is Kia's first Kia EV6 based on the new electric architecture of E-GMP, although it is temporarily out of the domestic car friends, but the creativity of this kind of advertising we can still learn to learn. In the more than 1-minute commercial, the hit single "Total Eclipse of the Heart" was used as the background music, and there was no character dialogue throughout the whole process. Relying on the magic of music, the advertisement tells the warm story of sharing love between people and animals, and the shooting is both creative and touching.
The creativity of the advertisement you can search for the video to see the playback, but I don't know if you also found a feature that is not, this year's Super Bowl car ads are basically all electric vehicles, fuel vehicles can not say no, but it is indeed very few, this change is indeed very interesting.
Throughout the year last year, the global electric vehicle market production and sales performance is very strong, which is obvious to everyone. Last year, China sold more than 3.2 million electric vehicles, accounting for half of global electric vehicle sales and 2 million more than in 2020. The Wuling Hongguang Mini EV is the best-selling electric model in China in 2021. Brother understands that the large number of electric vehicles in this year's Super Bowl advertisements can be regarded as a strong signal to a certain extent, and I don't know what the riders in front of the screen think?