Rihanna single-handedly ran this year's Super Bowl halftime show. Video screenshots
Beijing News (Reporter Xu Bangyin) On February 13, the annual Super Bowl (NFL Major League Football Finals) arrived as scheduled, and the two sides were the Kansas City Chiefs and the Philadelphia Hawks. Known as the "American Spring Festival Gala", the Super Bowl halftime show is not at all lost to the game itself. Most people watch the Super Bowl, and the halftime show is sure not to be missed.
In previous Super Bowls, the NFL league always invited popular superstars to perform on stage, and Michael Jackson, Madonna, Beyoncé and other superstars have been Super Bowl performers. Over time, music superstars will also honor their participation in the Super Bowl halftime show, and this year's Super Bowl guest is led by music diva Rihanna.
James and his wife watch the Super Bowl. Video screenshots
LeBron James, who just broke the NBA's all-time total scoring record, watched the Super Bowl live, he is Rihanna's super fan, and Rihanna admires James immensely, and the two can be described as "going both ways". There are only two morning games in the NBA today, and the purpose is to "make way" for the Super Bowl. Just before Rihanna's halftime show, James also went out of his way to praise the idol on social media, "Rihanna has a lot of hit singles, and she is looking forward to it. ”
According to foreign media reports, no matter how big a star is, participating in the Super Bowl halftime show is zero appearance fee, but "free" appearances do not mean that there are no benefits. Take Lady Gaga, a guest performer on the 2017 Super Bowl halftime show, whose album sales increased by 1,000% on the day of the Super Bowl. 2018 guest Justin Timberlake and 2019 guest Maroon 5 received similar earnings, with album sales increasing by 534% and 434% respectively that day.
Rihanna brings a hit single skewers. Video screenshots
Especially in recent years, with the popularity of social media and streaming media, as long as the Super Bowl halftime show performers play normally, their topic and traffic on social media will surge, and they can always gain a large number of new fans. Whether it is commercial income or industry reputation, it has increased significantly.
At this year's halftime show, Rihanna dressed in a red suit, danced the audience, and made up in the middle of the performance, "ignited" the scene with a 13-minute hit single. Rihanna hasn't toured or released an album since the release of the album Anti in 2016. Now 34 years old and a mother, Rihanna is looking forward to a larger return to the show, and the Super Bowl has undoubtedly become the best choice.
Edited by Wang Chunqiu
Proofreader Zhao Lin