According to the latest data released by the China Association of Automobile Manufacturers, in 2021, the mainland passenger car market will overcome the objective impact of the epidemic, lack of core, spare parts supply and other deficiencies, and achieve total sales of 21.482 million units, an increase of 6.5% year-on-year.
Chery Jaguar Land Rover Automobile Co., Ltd.'s full-year retail sales in 2021 increased by 9% year-on-year, of which Range Rover Evoque and Jaguar XFL retail sales increased by 24.48% and 28% respectively. As the first Sino-British joint venture high-end automobile enterprise in China, Chery Jaguar Land Rover is accelerating the realization of its corporate vision of "building a leading luxury car company and delivering high-end customer experience" with higher operating quality, stronger quality system and high-quality sustainable development.
Based on China's deep cultivation system, sales volume has increased steadily
In order to help achieve long-term sustainable development, Chery Jaguar Land Rover has established and improved the global management system with R&D system, procurement system, manufacturing system, quality system and logistics system as the five pillars after more than nine years of exploration and growth, and at the same time integrates chinese voices with excellent system strength, continuously innovates product forms, deepens dual brand layout, and continuously leads the upgrading of the consumer market, creating a pure British experience for Chinese consumers that exceeds expectations.
Based on the strong support of the strength of the system, throughout 2021, the sales performance of Chery Jaguar Land Rover's two main models continued to be good, and the retail sales of the Range Rover Evoque, which lengthened the wheelbase by 160 mm for the chinese market demand, increased by 24.48% year-on-year, while the retail sales of a series of Jaguar XFL models with unique luxury designs in China, such as the 49-sided cut crystal texture barrier, increased by 28% year-on-year. Behind the continuously improving sales data, it is the Chinese industry and market that are most directly affirming chery Jaguar Land Rover's brand power and product strength.
Relying on the strict quality system, casting the world's first-class quality
Chery Jaguar Land Rover has established a complete and strict company quality system, bringing together the world's leading hardware facilities and production processes, implementing global unified standards, and working with the industry's top partners to provide Chinese consumers with the world's leading high-quality products. Committed to landing world-class quality products, Chery Jaguar Land Rover ensures the implementation of the "1 mm project" through new design concepts and advanced processes to provide customers with higher perceived quality and ensure visual integration; the use of optimized CDVR Sample, that is, customer drive vehicle requirement database samples, to ensure the consistency and accuracy of quality control. In the face of the wave of the era of electrification, Chery Jaguar Land Rover actively empowers intelligent manufacturing upgrades, realizes the data traceability of the whole process of manufacturing of high-voltage parts and adds new testing links, and ensures the excellent quality of new energy products in an all-round way.
The world's leading quality strength has enabled Chery Jaguar Land Rover and its products to be widely recognized by the market and industry. In 2021, Chery Jaguar Land Rover won the "Annual Intelligent Manufacturing Enterprise Award", "Annual Most Valuable Luxury Brand" and "2021 Luxury Joint Venture Car Enterprise" awarded by the mainstream media. In terms of product strength, the Land Rover brand is J.D. Power 2021 China Vehicle Reliability Study SM (VDS) luxury car brand reliability ranking second, Chery Jaguar Land Rover Model Land Rover Discovery Sport ranked J.D. Power 2021 China Vehicle Reliability Research (VDS) tops the list of mid-size luxury SUVs. Many recognitions by the media and industry confirm chery Jaguar Land Rover's excellent reputation from multiple dimensions.
Not only that, Chery Jaguar Land Rover continues to provide customers with quality services, bringing them a convenient and worry-free after-sales service experience. The Land Rover brand has been awarded the second place in the luxury car segment in the J.D. POWER 2021 China Automotive Aftermarket Satisfaction Study SM (CSI) and has been awarded this award for three consecutive years. Adhering to the global core business philosophy of "customer first", Chery Jaguar Land Rover is guided by "heart service, new value", with product quality as the cornerstone and after-sales service as the backing, and achieves the "new modern luxury" car experience.
Adhering to the concept of shared values, we achieve sustainable development
Practicing the corporate development concept of "shared value", Chery Jaguar Land Rover has always made great strides on the road of sustainable development. Under the theme of the "double carbon" strategy era, as the global model factory of Jaguar Land Rover, Chery Jaguar Land Rover Changshu Production Base integrates the concept of sustainable development into every production detail, creating a world "model of environmentally friendly factory". Changshu production base has a complete luxury automobile manufacturing system, the use of the world's advanced professional environmental protection equipment, the concept of sustainable development into every production details, and in early 2022 was officially awarded the title of "National Green Factory" of the Ministry of Industry and Information Technology in 2021, highlighting its outstanding strength in green intelligent manufacturing, low-carbon development, energy management and other aspects.
In addition, Chery Jaguar Land Rover has launched two domestic new energy models in 2021, namely the Land Rover Discovery Sport version P300e plug-in hybrid version and the new Range Rover Evoque L P300e plug-in hybrid version. In the future, Chery Jaguar Land Rover will bring more new energy products that meet the needs of Chinese consumers.
At the same time, Chery Jaguar Land Rover adheres to the "people-oriented" principle, builds an excellent talent incubation base for employees in the local automotive industry, focuses on cultivating talent echelons, and creates a solid foundation and provides more opportunities for the long-term development of both employees and enterprises, so that they can more actively and calmly embrace change and cope with external challenges. With its advanced talent concept and mature human resource management system, Chery Jaguar Land Rover has been awarded the "China Top Employers 2022" certification by the top employers research institute around the world, and the Aon Reserve 2021 Best Employee Health Employer.
In 2022, Chery Jaguar Land Rover enters its tenth year of existence. Thanks to its strong system strength, strict quality system and leading shared value concept, Chery Jaguar Land Rover has embarked on a journey of honor and will continue to be with excellence in the future, practicing the commitment of continuously providing world-class quality products and services to the Chinese market and leading China's high-end automobile market.