In the luxury car market, medium-sized SUVs are still relatively popular, such as Mercedes-Benz GLC, Audi Q5L, BMW X3 can achieve average monthly sales of more than 10,000 results, but there are also some luxury medium-sized SUVs can only rely on sharp price cuts to maintain sales.
For example, Land Rover's Range Rover Evoque, this car was once also unlimited scenery, and when it was just imported into China, it also needed to increase the price of the car, and the price was once as high as 700,000. This can be described as a very exaggerated version of a mid-size SUV.
However, the grand situation of "mark-up" did not last long, since the Range Rover Evoque was domestically produced, sales have fallen again and again, from the data of the Car 300 used car APP, land Rover Range Rover Evoque only sold 777 vehicles in March.
In fact, compared to the previous model, the new Range Rover Evoque L launched last year has a big upgrade overall. The new model has been lengthened, the wheelbase has been increased from 2681 mm to 2841 mm, and the long-criticized rear space problem has been solved.
Moreover, this car also has a maximum discount of 109,400 yuan at the terminal, and the reference price of the naked car has dropped to 30.01-36.64 million yuan. Logically, the Range Rover Evoque, which has become larger in the ride space and the starting price has dropped to more than 300,000, can be said to be very cost-effective, but why can't it be sold?
From the appearance point of view, the Range Rover Aurora L still continues the high-value side of the Range Rover series, the front face adopts the latest design language of the family, the front of the car is almost a neat plane, with an inverted trapezoidal honeycomb grille and a narrow headlight group, reflecting the simple and sci-fi temperament.
The lines of the rear part of the car are neat, and the hidden exhaust layout is used, with a silver rear surround, which makes the entire rear of the car more delicate. The taillights change from red to gray, the shape echoes the headlights group, and the full LED light source has a good visual effect after lighting.
From the side, you can clearly feel the increase in the length of the rear door. Continuing the design of the suspended roof, with hidden door handles, the overall proportion is more coordinated, and the shape is simple and avant-garde.
In terms of body size, the length, width and height are 4531/1904/1650 mm, the wheelbase is 2841 mm, and the wheelbase of the new car has been extended by 160 mm, which has greatly improved the seating space.
Inside, it features dual 10.2-inch LCD touchscreens and a 12.3-inch full LCD instrument panel with the Range Rover family's latest three-panel Windsor leather steering wheel. In terms of materials, the center console is wrapped in leather and soft-lined plastic materials, and the door panel is made of piano paint panels, and the combination of various materials makes the interior of the car reflect a sense of luxury.
The configuration also reflects the standard of luxury cars, such as 6 airbags, front and rear parking radar, reversing images, cruise control, automatic parking, uphill assist, open panoramic sunroof, keyless start, main and auxiliary electric seat front and rear/backrest/high and low adjustment, rear seat electric adjustment, Vehicle Networking and other common configurations are standard.
In terms of power, the Range Rover Evoque L series is equipped with a 2.0T high and low power engine + 48V light hybrid system, with a maximum power of 200 hp and 249 hp, a maximum torque of 320 Nm and 365 Nm, and a transmission system matching a 9-stop automatic transmission.
In addition, as a member of the Land Rover family, off-road ability is naturally an indispensable one. The Range Rover Evoque L is equipped with advanced approach and departure angle technology, as well as Land Rover's second-generation intelligent all-terrain feedback adaptive four-wheel drive system, which is available in four modes: normal, grass, gravel, snow/swamp.
Unfortunately, despite the space fuss, the Range Rover Evoque L is slightly less competitive. Compared to the three most popular BBA models in the current luxury mid-size SUV, the Range Rover Evoque L still has no advantage in wheelbase and space.
Moreover, over the years, Land Rover's reputation and influence have been declining, the brand appeal is far less than the BBA, and the Range Rover Evoque L, which has lost its brand advantage, is not so easy to turn over.