Jaguar Land Rover announced its 2021 sales performance in China on January 26: cumulative sales for the full year were 103,888 units, up 9% year-on-year.
With a new launch of a range of blockbuster products, the Land Rover brand performed strongly, up 12% year-on-year for the year. Among them, as the brand's flagship product, Land Rover Range Rover has steadily increased brand sales with a year-on-year growth of 15%; the Land Rover Defender 90, which was launched at the beginning of the year, continues the trend of the Defender family in short supply, delivering nearly 10,000 units together with the Land Rover Defender 110 model throughout the year; the highly anticipated new Range Rover Range Rover Evoque L has shown a rapid upward effect since its launch in July, joining hands with another domestic model, Land Rover Discovery Sport, to contribute nearly half of the Land Rover brand's sales.
Jaguar brand sales throughout the year are remarkable. Jaguar F-TYPE maintains the unique charm of its new British to American sports car, while also delivering 82% year-on-year growth performance compared with 2020, and the new Jaguar XFL, which debuted in the world at the Shanghai Auto Show and has fully evolved, seamlessly continues its new benchmarking role in the market, with a year-on-year increase of 28%.
Mr. Richard Shore, President of Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Organization (IMSS), concluded in response to the 2021 performance in China, "Thanks to the launch of a number of products in 2021, we have achieved strong market performance and also felt the recognition of Jaguar and Land Rover brands, products and services by the market and consumers. Looking ahead to the Year of the Tiger in China, the all-anticipated new Range Rover is just around the corner. We will also continue to focus on reinventing the future, enhancing the experience of neo-modern luxury between jaguar and Land Rover brands, enhancing consumer satisfaction in China through service excellence, and achieving sustainable growth with our dealer partners." ”
Throughout 2021, continuing to create a brand, product and service experience that lives alone in the UK around the Chinese market is the main theme of jaguar and Land Rover brands throughout the year. Among them, not only the much-anticipated Land Rover Defender 90, the new Range Rover Evoque L, the new Jaguar XFL and other products were presented to Chinese consumers for the first time. At the same time, there are also such as land rover defender 007 collector's edition and Tiger Wei's ambitious version of the double star - land Rover Range Rover sport version and guard 90 model, which not only inherit the British elegance, but also integrate the rich elements of China's products, but also become a new choice for Chinese respected consumers. With the "reinventing the future" strategy, Jaguar Land Rover has also brought a variety of electrified product options in 2021. At present, all Models of the Land Rover Brand are equipped with different degrees of electrification options, and the addition of the new Range Rover Evoque L P300e and Land Rover Discovery Sport P300e further demonstrates Jaguar Land Rover's innovative strength and sustainable development concept.
In addition, Jaguar Land Rover also conveys its unique brand charm through a series of carefully crafted communications and marketing activities. Through the eighth season of Land Rover's "Discover endless – Discover Tibet without Borders" and the new Jaguar XFL track experience, the extraordinary british driving passion is highlighted. At the same time, Jaguar Land Rover, together with strategic partners such as the Shanghai Symphony Orchestra, presented multi-level cross-border cultural exchange activities, and continued the 40-year tradition of cooperation, working with British cultural elements such as the James Bond series of films to create a full range of British lifestyle experience for Chinese users.
Facing the ever-changing Chinese auto market and consumer demand, Jaguar Land Rover continues to explore innovations in the field of customer service, and continues to be recognized by millions of car owners and professional institutions. In 2021, for the third consecutive year, the Land Rover brand was awarded the J.D. POWER (Jundi) China automotive after-sales service satisfaction research luxury car second. This year, Jaguar Land Rover launched a new and upgraded service experience guided by "heart service, new value", and is committed to creating a "heart service" of quality, professionalism and digital upgrading, thereby empowering customer experience and creating "new value" for customers.
Ma Zhenshan, Executive Vice President of Chery Jaguar Land Rover and Executive Vice President of IMSS, said: "The excellent results achieved in 2021 have laid a good foundation for us. Towards 2022, we are confident that we can continue this momentum, and we will also be committed to creating high-quality, professional and digital services around localized products, and consolidating the cognition and perception of Jaguar Land Rover in the hearts of Chinese consumers." ”
Globally, Jaguar Land Rovers will have cumulative sales of 420,856 units in 2021. Although uncertainties such as chip shortages still exist, they have shown signs of gradual improvement, which is correspondingly reflected in the demand level of Jaguar Land Rover's global markets. Compared with the third quarter of 2021, a number of blockbuster products represented by Range Rover and Range Rover Sport achieved 92% and 64% growth in wholesale sales respectively, and the global order volume of more than 154,000 copies also indicates the market's expectations for Jaguar Land Rover in the new year.
Mr Pan Qing, Global Director of Jaguar Land Rover, President and CEO of Jaguar Land Rover China, said: "We still face many global uncertainties and challenges in 2021. In this context, this achievement has been achieved thanks to the efforts of Jaguar Land Rover China's entire system and all dealer partners. For 2022, Jaguar Land Rover's twelfth year in China, we are full of expectations, with the blessing of a new generation of Land Rover Range Rover and other products, we will continue to empower with design, practice the belief of 'in China, for China, in China, for the world', and bring new modern luxury products and respected service experience to the majority of Chinese consumers! ”
(Xinmin Network publishes this article for the purpose of transmitting automobile information, which does not represent the views of this website)