The blind pursuit of brands is the root cause of the imbalance in market development.
We take the automotive field as an example, the auto market should be an orderly food chain, luxury, joint venture, domestic three major areas of the brand to hold each other, so that the auto market development is more balanced, which can not only help auto companies to achieve common development and progress, to avoid the phenomenon of enterprises falling behind, at the same time, from the perspective of consumers, the mutual restraint between brands can also balance the price difference of products. But now we look at the automotive market, which has long been broken by the blind pursuit of brand consumer groups, they will not pay attention to whether the comprehensive performance of the product is excellent, but more attention to whether the brand has a higher audience, and because of this, so that each field has a ladder of distinction.
In the field of joint ventures, Toyota, Honda, Volkswagen and Nissan are typical first-line joint venture brands, while other joint venture brands are collectively referred to as second-line joint ventures. It seems that more and more people understand the car, the market has become "smart", in fact, in my opinion, this is completely smart and is mistaken by the smart, because with the brand ladder, the popular first-line joint venture can blatantly sell higher prices, in order to mislead the consumer market to think that their prices are high, the brand is hard, the products naturally have superior expressiveness, and many consumers will blindly pursue the products of the first-line brand by the concept of one penny and one price, thus ignoring the products of the second-line brands. It is precisely this type of second-tier brand product that tends to bring users a better experience.
For example, we said today Dongfeng Citroen - Tianyi C5 AIROSS co-creation version, the guidance price of the car is 168,700 yuan, and it is an online and offline national unified price, plus about 14,000 purchase taxes and insurance and license fees, the landing price is 190,000, and it is equipped with the same level of first-line brand products Toyota RAV4 Rongfang, Honda CRV just the naked car price reached more than 190,000 yuan, the landing price pointed to 220,000 yuan, obviously in the price, Tianyi Co-creation Edition has a very good advantage.
If only the price occupies the advantage, it is not enough, more importantly, in the comprehensive quality of the product, Tianyi Co-creation Edition also has a height that is different from CRV and RAV4 Rongfang.
For example, the hard-core mechanical quality recognized by french cars, Tianyi co-creation version is more convincing than Honda CRV and RAV4 Rongfang.
Compared with the CRV's 1.5T or RAV4 Rongfang's 2.0L engine, the 1.8T engine displacement carried by the Tianyi Co-creation Version is not the largest, but the power performance is the strongest, the maximum net power of the car is 155 kilowatts, the maximum horsepower is 211 horses, the peak torque reaches 300 Nm, the crushing of the engine parameters and the sensitive tuning of the throttle of the sports model make the Tianyi Co-creation Version very powerful at the beginning of the power explosion performance, can clearly perceive the push back feeling brought about by the power burst, At the same time, in terms of acceleration ability in the middle and rear stages, it is also better than CRV and RAV4 boom.
Of course, this is not only the credit of the engine, its matching 8AT gearbox has also formed a strong blessing, compared to the CRV, RAV4 Rongfang CVT gearbox, Tianyi co-creation version of the 8AT can withstand greater torque output, and the gear connection is close, almost no sense of lag and frustration when shifting gears, has a rather silky driving experience, coupled with the 100 km comprehensive 6.2L fuel consumption, is completely set power performance, smooth, fuel saving in one, From this, we can see the tuning skills of the French car.
In addition, the ultra-high mechanical achievements of the French car are the chassis and handling capabilities of the Tianyi Co-creation Version, which adopts MSC master chassis tuning and integrates the soft and hard variable function of the chassis, which is the PHC adaptive hydraulic stabilization technology derived from WRC champion technology, which can effectively absorb the impact of the road surface and provide a more stable riding experience for the cockpit interior. It is worth mentioning that the car has won four championships in the 2020 CCPC mass production car performance competition, and broke the 3-year record of the event in the 2020 CCPC elk test, and it may be the most appropriate to describe its handling ability with the bend without seeing it floating, and the same level of Honda CRV, RAV4 Rong magnification is mostly using partial city tuning and does not have a suspension variable adjustment function, making the driving experience relatively single, if it is a daily transportation, but if it involves control, The two are not at the same level as the Tianyi Co-Creation Edition.
Of course, in addition to the Tianyi co-creation version of the mechanical can fully lead CRV, RAV4, in the ride experience also maintains the same advantage. The length and width of the car is 4510/1860/2730mm, although the size is not the largest in the same class, but in terms of the wheelbase that most affects the use of space, tianyi co-creation version is the longest, its wheelbase reaches 2730mm, which is slightly longer than CRV-2661mm, RAV4 Rongfang-2690mm, which means that the optimization of the available space of Tianyi co-creation version is more reasonable, which can provide users with a wide riding space and strong storage capabilities. At the same time, in order to further optimize the riding experience, the car also adopts a wide seat with ergonomic design and is covered with Clautia leather material, so that the elasticity, wrapping or breathability of the seat are impeccable, and the riding comfort is not inferior to the Honda CRV with the title of Japanese large sofa.
In addition to the places we can see, the Tianyi Co-creation Version also made sufficient efforts in the places we can't see, such as NVH tranquility, which uses acoustic sound insulation materials and blocking sound insulation technology in many places on the body, including the sealing system of the vehicle and the use of soundproof cotton materials and silent tires, etc., so that after closing the window sunroof door, the tranquility can be described as "only quiet in the car". As for the configuration, although the price of Tianyi Co-creation is much lower than that of CRV and RAV4 Rongfang, it does not affect the performance of the car's scientific and technological configuration, and even the car is equipped with suspension soft and hard adjustment, 12.3-inch LCD instrument, electric induction memory tailgate, matrix headlights, Carplay function is a device that the higher price CRV and RAV4 models do not have, and the higher supporting cost will also bring more comfortable, convenient and advanced use than the two.
Of course, the configuration of the Tianyi co-creation version is not impeccable, because in the main safety intelligent auxiliary driving system, the car is slightly inferior to CRV and RAV4, such as lane departure warning, road traffic sign recognition, lane keeping assistance and other devices equipped with Tianyi co-creation version, but it should be known that this does not mean that the safety of the Tianyi co-creation version is lower than crV and RAV4, because the strength and rigidity of the vehicle are above both. Even the domestic version of Tianyi B-pillar steel strength has reached 1800MPa, and the domestic version of CRV, RAV4 is far from reaching such standards, while tianyi co-creation version of the rear anti-collision beam of high-strength steel accounted for 65%, is still more sincere than RAV4, CRV, in the event of a collision, greater body strength will undoubtedly be more important than those so-called auxiliary driving configurations.
In general, the Tianyi co-creation version has hard-core expressiveness in multiple dimensions such as riding comfort, tranquility, safety, fuel economy or power, handling ability, and technology configuration, even compared with first-line mainstream models such as Honda CRV and Toyota RAV4 Rongfang, it is not inferior at all, and more importantly, the landing price of the car is only more than 190,000 and less than the price of the bare car of the mainstream model, coupled with the 150,000-kilometer ultra-long warranty period given by the terminal, in my opinion, it is completely worthy of the same level." Sex King". However, the only pity is that there are always some people in the market who blindly pursue the so-called first-line joint venture brand, thus ignoring these product experiences more excellent and relatively "cheap" products, which directly caused these cost-effective models like Tianyi Co-creation to be powerful, which may be the sadness of the consumer market, the neglected "sex price king", the car is only quiet, the bend did not see it floating, landing more than 190,000.