The concept of "customer co-creation" landed, and see how the 2022 Tianyi co-creation version breaks the circle
Text/Su Jin Ji
Dongfeng Citroen put forward the concept of "customer co-creation" and landed this concept in 2021, since then, a Dongfeng Citroen and the majority of customers jointly joined hands with Tianyi co-creation products on the market, this model is the 2022 Tianyi co-creation version. At the same time, the 2022 Tianyi Co-creation Edition is also tianyi's first co-creation product.
However, after the launch of the model, the competitive pressure faced is not small, among its opponents, there is the Honda CR-V manual two-wheel drive classic version, and the Rongfang two-wheel drive urban version, these two models and the 2022 Tianyi co-creation version Have overlapping price and configuration levels. Since the birth of the 2022 Tianyi Co-creation Edition responds to the needs of our customers, this model gives a direct price of 168,700 yuan and is unified nationwide.
Price transparency
The 2022 Tianyi Co-creation Edition chooses a price transparent way to make the calculation of the cost more clear and clear for users when buying a car, and the model also provides online direct sales services, users can complete the vehicle order online, without running back and forth to the 4S store, which can also save users a lot of time.
Because there is no difference in the price of the product online and offline, whether it is ordered online or selected by going to a 4S store, it is a unified price. Even if the dealers in different regions are different, they all have a uniform asking price of 168,700 yuan, so customers buying cars online will save a lot of worries. And in order to make the user's online car purchase process more convenient, it fits the customer's daily online shopping habits, and the operation is not cumbersome.
Such price transparency is very rare in the industry and cannot be done by many models. Take the 2022 Tianyi co-creation version of the competitive model, the Honda CR-V manual two-wheel drive classic model in some regions of the dealer price is 169,800, but there are also some regional dealers price of 165,800 yuan.
The Rongfang two-wheel drive urban version, which is also a competitor of the 2022 Tianyi co-creation version, cannot achieve price transparency, and the dealer quotation of this model in some regions is 168,800 yuan, but the dealer quotation in some regions is 167,800 yuan. This has led to a blurring of specific pricing boundaries between products, and there are also differences in the price of online and offline bookings.
Co-creation configuration
Therefore, compared with the CR-V manual two-wheel drive classic version and the Rongfang two-wheel drive urban version, the price of the 2022 Tianyi co-creation version can be clearly seen, and such pricing will be more meaningful. The 2022 Tianyi Co-creation Edition actually has a higher value at the configuration level, because the configuration of this model corresponds to the real needs of customers and achieves co-creation results.
Therefore, the 2022 Tianyi Co-creation Edition further increases the detection range of the model, equipped with a front radar, and also provides a 360-degree panoramic parking image to assist users in controlling the vehicle. This is cr-V manual two-wheel drive classic version and Rongfang two-wheel drive urban version are not equipped, and also not equipped with inductive tailgate opening.
The 2022 Tianyi Co-creation Edition has a power tailgate with foot induction opening and closing, which can facilitate the user's use of the tail box space, which can be easier when opening and closing the door, and it will also be more practical. In addition, the 2022 Tianyi Co-Creation Edition has a number of intelligent configurations and also offers a new choice of trendy and stylish interiors. In contrast, the interior options of the CR-V manual two-wheel drive classic version and the Rongfang two-wheel drive urban version are much singler.
Chassis technology
In order to be comfortable and chassis performance compatible, the 2022 Tianyi Co-Creation Edition is equipped with PHC adaptive hydraulic stabilization technology derived from WRC Champion Technology, and it also incorporates advanced suspension technology, which can keep the vehicle in a more stable state through the flexible contact between the chassis and the ground, so as to naturally filter the shock sensation and retain the ride comfort in the car.
The chassis of the vehicle is built with a new design concept, so its ability to pass will be stronger, and under the master adjustment of the MCS, it can achieve multi-scene application. Retain comfort in the city limits, and you will not feel tired even if you are long distances. When facing the corners, it has a stronger ability to resist rolling and realizes that the corners do not drift.
Even if the user wants to drive the vehicle to explore, the chassis of the 2022 Tianyi Co-creation Version can also cope with a variety of harsh road conditions, whether it is a sand and gravel ground, a muddy road, or even a slippery road affected by bad weather, it will still not affect the driving quality of the vehicle. Not only that, the chassis of the model can effectively solve the noise and further enhance the NVH performance of the vehicle.
summary:
The reason why the 2022 Tianyi co-creation version will be born is precisely because Dongfeng Citroen wants to understand the needs of customers from a more realistic perspective, but most models often use big data when understanding this demand. Dongfeng Citroen chose to face the majority of customers and jointly launch a model that meets the needs of customers. Therefore, at the value level of the 2022 Tianyi Co-creation Edition, the core idea that has been around is "customer", whether it is the rich configuration given to the model or the chassis technology carried by the model, it is for the model to develop more balancedly, so as to take care of the different car use scenarios of users.