Recently, there is a very hot topic - "are young people really reluctant to buy a car", under the topic of young people's travel concepts and travel methods have issued a lot of discussions, are young people really no longer keen to buy cars, change cars? In fact, with the post-90s and post-95s gradually starting to form families and have children, whether it is personal commuting or family travel, cars are just needed for these new talents, not that they really do not want to buy a car, but especially need a high-quality, high-satisfaction, cost-effective, to meet the life travel of a variety of scenes of the vehicle, to improve the quality of life.
Nowadays, there are more and more choices of cars, with the change of aesthetics and needs, the young generation of requirements for a car is also getting higher and higher, not only the product force is stronger, the concept should also be more in line with the spiritual pursuit of young people. The wide-body high-energy pioneer SUV Jiangling Ford Lingrui, which was officially launched on March 28, 2022, is a brand spirit of "pioneer innovation", with a unique wide-body design, leading pioneer technology and high-energy quality assurance, becoming a new choice for young and new talents who pursue a new realm.
A total of 4 models of the new car were launched, and the official guidance price was 139,800-165,800 yuan. With a "challenge" posture to enter the game strongly, then in the fiercely competitive mainstream SUV market of 100,000-200,000 yuan, what is the confidence of Jiangling Ford Lingrui to subvert the market pattern? In the face of joint venture rivals such as Tanyue and Rongfang RAV4, what advantages does it have?
Wide body design, young to challenge no boundaries
High value for young people has long been the bottom line of choice, in this era of value is justice, Jiangling Ford Lingrui adopted the latest "potential energy aesthetics" design language of the Ford brand. Its boxy and atmospheric silhouette and tough and powerful line design show the arrogance and wildness rarely found in the same class of domestic SUVs. What is even more surprising is that the 1935mm skipping level shocks the width of the car, which greatly enhances the internal space and breaks the sense of boundary, while the rear row also achieves a flat platform design, which fully guarantees the riding comfort of the intermediate passengers.
Compared with the FAW-Volkswagen Tanyue, which is also a medium-sized SUV, the size space advantage of Jiangling Ford Lingrui is obvious, not to mention compact SUVs such as FAW Toyota RAV4, which is truly up and down. Whether it is a weekend trip between friends and friends, or the daily needs of a two-child family, Lingrui's spacious interior space provides a more comfortable travel experience and creates more possibilities for young people's diversified travel. At the same time, lingrui's trunk volume can reach up to 1422L, which can easily achieve loading freedom and make family travel friendly.
Leading technology, young people must play new tricks
For internet natives, today's cars must have two brushes in terms of smart cockpits and smart driving to get into their eyes. And Ling Rui has worked hard in these places. The double 12.3-inch large joint screen in the car has built-in Tencent TAI4.0 car machine system, AR real-life navigation, car WeChat and other practical functions are readily available, and the fluency and experience of the car machine are among the best in the joint venture models of the same level, so that you can get rid of the mobile phone on the car, and smart travel is simpler.
In addition to the intelligence of the car machine, Lingrui also has a large number of intelligent driving "black technology" leaning body. Ford Co-Pilot360 Intelligent Driving Assistance System adopts millimeter wave radar + vision fusion to fully ensure travel safety. Compared with the same level of joint venture models, it can be said that the configuration is superior, such as APA 5.0 fusion visual automatic parking function, even if it is a narrow parking space in the city, Lingrui can help you get it by itself, which is especially friendly for novice friends; and LRAS follows the reverse, DCLC intelligent lane change assist and other functions, which greatly alleviate everyone's driving pressure. Lingrui is your "wisdom partner" with online IQ and excellent emotional intelligence.
High energy rest assured, young people must be in control
Of course, Ford's high-energy genes in terms of performance are also highlighted in Lingrui. The new car is fully equipped with Ford's high-performance EcoBoost170 engine, the maximum power of this 1.5T engine can reach 125kW, the peak torque is 260N·m, even if Lingrui is a medium-sized SUV, the whole car is fully loaded without any pressure, there is no sense of fatigue. At the same time, the new car is matched with the third-generation Magna wet 7DCT dual-clutch transmission, achieving higher transmission efficiency. This power system, while ensuring the refreshing control, also achieves better fuel economy, so that everyone can face the rising oil price can also be assured.
Not only is the speed at hand, but safety is also in mind. Lingrui adopts 1500MPa high-strength thermoformed boron steel to fully ensure the rigidity of the body; 6 airbags give all-round protection to the whole car. In addition, the blind spot of the front and lower vision of Lingrui has achieved 6.4 degrees of leading the same level, which means that the driver has a wider field of vision and is naturally more at ease.
In addition, the Family Space Home Space Ford Experience Store pioneered by Jiangling Ford has now spread to more than 150 cities across the country; the comprehensively upgraded "Always-on" user experience plan allows everyone to buy a car without worries and rest assured that they can use the car.
Guiyan Hall
Courage is synonymous with youth, facing challenges without fear of challenges, and even taking the initiative to challenge. Jiangling Ford Lingrui is such a "challenger", wide body design, leading technology, high-energy quality, its superior product quality and very sincere price, to the young and up-and-coming a more valuable choice. Lingrui, which eats all from top to bottom, will also challenge the value of 100,000-200,000 mainstream SUVs.
As a joint venture brand deeply rooted in the Chinese market, Jiangling Ford Technology further implements the commitment of "more Ford, more China" and has the courage to break traditional rules. Lingrui is his younger, more individual sincere work. We will also continue to look forward to Jiangling Ford Technology to bring more innovative products to young consumers and create a new pattern.