A budget of about 350,000 can basically buy the two luxury medium-sized SUVs of the Range Rover Evoque L and Audi Q5L, but from the perspective of sales, the gap between the two is still very large. For example, in December 2021, the Audi Q5L sold 10,424 units in a single month, while the Range Rover Evoque sold only 630 vehicles.
It can be said that the one-month sales of audi Q5L are almost the sales of Range Rover Evoque in a year.
Let's compare the premiere version of the Range Rover Evoque with the starter version of the Audi Q5L, and you will find that the configuration of the Range Rover Evoque has great advantages.
The Range Rover Evoque L is equipped with a 2.0T engine with 249 horsepower, while the Audi Q5L is divided into high and low power, and the entry-level version of the Audi Q5L is a 2.0T engine, with only 190 horsepower. From the perspective of engine power parameters, the Range Rover Evoque won.
Judging from the gearbox on board, Audi uses a seven-speed wet dual clutch, while the Range Rover Evoque uses zfour's 9AT gearbox. The reason why the Aurora is mixed into today's appearance also has a lot to do with this gearbox, when it was first used, there were many problems, but now the 9AT has been very mature. And Audi's seven-speed wet double clutch is also more classic, at this level, the two are not high or low. If it's ZF's 8AT, it's definitely a win.
In terms of body size, the Audi Q5L is 4770mm long, the width is 1893mm, and the height of the car is 1667mm, while the body size of the Range Rover Evoque is 4531*1904*1650mm. From the wheelbase point of view, the wheelbase of the Audi Q5L reached 2907mm, and the extended Range Rover Evoque was 2841mm, which is still at a disadvantage, but the second row of seats in the Aurora supports electric adjustment.
In terms of safety configuration, Aurora has more lane departure warning, lane keeping, traffic road sign recognition, fatigue driving reminder, and the auxiliary control of the Aurora is also equipped with a rear axle limited slip differential as standard. In other configurations, two cars are inseparable from ten.
After talking about the configuration, let's talk about the face value.
In terms of appearance, the Range Rover Evoque is a car with a very personal design in the medium-sized luxury SUV, which is different from the BBA or even Lincoln, Infiniti and other boutiques, which is also the unique British flavor of Land Rover. The full body, the smart headlights, the narrower mid-mesh, the rather combat fangs, the suspension roof, are not at all inferior to the Audi Q5L.
And Audi Q5L is not pulling crotch, the design is more mature and dignified, the visual sense of the whole vehicle is more coordinated, in fact, the shape of the Aurora is very dazzling, but sometimes it will feel that this car is shorter. On the whole, even if the appearance of the Aurora is put today, it is still quite distinctive and personalized, and the Audi Q5L cannot take advantage.
Looking at the tail again, the tail design of the Aurora can be said to completely crush the Audi Q5L, a more holistic design thinking, as well as the flat taillights and through-type black chrome trim strips, making the tail of the Aurora look more stylish and mechanical.
The rear of the Audi Q5L is more traditional, the overall feeling is not as deep as the Aurora, of course, if it is not compared with Land Rover, Audi's rear is not bad. After all, it will not appear that the whole vehicle is stilted and incongruous.
After talking about the exterior and the interior, the interior level of the Audi Q5L is still inferior, in fact, even if you take Mercedes-Benz to compare with the interior of Land Rover, Mercedes-Benz can not take advantage.
The interior of audi Q5L is relatively decent, the sense of features is not strong, and the physical area is still more obvious. On the other hand, the interior of the Aurora, whether it is the design of the steering wheel, or the central control screen or the central channel, it feels that these two cars do not look like an era.
But even so, the Range Rover Evoque is still crushed by the Audi Q5L in terms of sales, why is this?
First, the Land Rover brand has been highly hit by the brand height in recent years, and the labels "Land Rover has many problems" and "Land Rover is an Indian car" have always accompanied the growth of Land Rover. During this period, some Land Rover models did have more serious problems. This makes consumers dare to love Land Rover and dare not buy it.
Second, Land Rover's retention rate is worrying, the three-year retention rate of the Audi Q5L has reached 67.99%, and the three-year retention rate of the Range Rover Evoque is less than 50%. This makes many people have to face the most realistic problem when buying a car, how much the price drop after buying a car is.
Third, Audi has a larger fan base after all, if the Volkswagen owner upgrades his car, there is a high probability that he will choose in the German car, and Audi may be the first choice. However, Land Rover's audience is only Land Rover, and Land Rover does not have a broader vertical group, which is a gap compared with Audi.
Let's finally say, why has the Range Rover Evoque today fallen below 400,000, but sales have not gone up?
First, consumer groups do not want to take risks, although many people also like the Range Rover Evoque car, but they do not want to take risks. After all, Land Rover's rumors are too much, and hundreds of thousands of people are worried about buying a car, which subjectively affects the choice of many people.
Second, the Range Rover Aurora is more suitable for young people, not suitable for people in their forties and fifties, and wealth accumulation takes time, when you look at the Aurora, you can't afford to buy it, and when you can afford it, you are no longer young, and it is more secure to choose the same level of BBA models.
Third, the land rover controversy is too big, although the aurora is a good look, cost-effective, the configuration is impeccable luxury SUV, but if you buy this car behind a group of people say that it is a pseudo luxury car, who is not comfortable, so the decline in Land Rover sales is determined by comprehensive factors.