#冰墩墩工厂老板: The son cries to catch the boss of the million ice pier order, but he cannot meet the son's request for an ice pier, which releases two signals behind it.
"My son was crying when he asked me for an ice pier, and my mother called to say that my relative's children were crying for one, and I couldn't even find a defective product to deal with." At two o'clock in the afternoon of February 9, Lian Haian, general manager of Fujian Jinjiang Hengsheng Toys Co., Ltd. (referred to as Jinjiang Hengsheng), hurriedly grilled rice into his mouth while hurriedly telling the cover news reporter that he never expected the ice pier to be so hot.
Since the resumption of work on February 7, the three major manufacturers of the mascot of the Beijing Winter Olympic Games have resumed work. As the person in charge of production, Lian Haian and the workers worked day and night. "There is still a backlog of 1 million orders. To achieve what netizens call 'one household and one pier', it is estimated that it will not be until April. ”
This also releases two signals:
1. The ice pier does not have the conditions for frying.
Because the ice pier will not engage in "hunger marketing", the large-scale ice pier is still on the road to production, and it certainly does not have the conditions for "frying". Therefore, people who want to stock up on goods, save it.
2. The market value of IP cultural and creative products lies in their commodities themselves.
IP cultural and creative products do not necessarily have use value and financial value, but they will still sell well because of cultural value, which is the spring of cultural and creative products.
The big IP of the Olympic Games cannot be copied, but there is still market experience that can be studied and learned. Headlines hit list
