One day in 2015, after an internal meeting at Xiaomi's headquarters in Wuhan, everyone left, but Lei Jun did not move, because he would meet another person in the conference room next. After the people in the conference room had left, a man carefully pushed the door in, carrying all kinds of strange things, towels, kettles, umbrellas, etc. After sitting down, the two people did not speak politely and went straight to the subject, and Lei Jun's last words completely changed the life of this person.
The person who came to visit Lei Jun was called Zhu Zhijun, and the opportunity to meet Lei Jun this time was really rare. The main purpose of the trip to find Lei Jun was to win some investment. Because his previous entrepreneurial actions have lost more than 12 million yuan, he hopes to get the help of Lei Jun, and the towels, water bottles and other things brought to the door are not meeting gifts, but his entrepreneurial products.
After listening to Zhu Zhijun talk endlessly for half a day, Lei Jun came up with a sentence: "In fact, I have let my assistant buy these new products of yours, and I have personally used them, the things are very good, but what do you do?" ”
This sentence immediately stopped Zhu Zhijun, pondered for a few seconds, and did not say a suitable answer. Lei Jun continued, "You haven't yet experienced the essence of concentration. ”
On the way back, Zhu Zhijun was still pondering those words repeatedly. The good news is that Lei Jun finally recognized his entrepreneurial ideas and added 10 million yuan of investment. This made Zhu Zhijun excited and also realized the meaning of concentration. So after going back, he immediately stopped the company's more than 1,000 product lines and focused on the research and development of the remaining product lines, the most critical one of which is the towel.
Zhu Zhijun is determined to make towel products to the extreme!
So he spent more than half a year to do field research, he found that a good towel absorbs water, soft, no hair, the most critical place is the cotton raw materials. He tried Egyptian cotton, Australian cotton, and Pakistani cotton all over again, and he was not satisfied. Until he heard that there is a kind of Awati long-staple cotton in Xinjiang, which accounts for only 2% of global cotton production, it is a special cotton for many luxury clothing, and is known as the "cotton queen".
So he flew from Shenzhen to Xinjiang, 3,000 kilometers away, and after pouring more than 800 kilometers of trains and 90 kilometers of cars in Xinjiang, he finally saw this cotton in Awati. Avati cotton is indeed extraordinary, only the climate of Xinjiang can breed such high-quality long-staple cotton, which is the ideal raw material in his mind.
Of course, Awati cotton, which has an annual output of only 100,000 tons, is naturally not cheap. Ordinary cotton 12,000 tons, Awati cotton 31,000 tons. Costs don't stop doubling. Despite the high cost, the towel brother is still determined to choose better quality cotton, only in this way can make a good towel.
So he simply cooperated with the local agricultural bureau and cotton merchants to plant 3,000 acres of Awati long-staple cotton at a fixed point, which perfectly solved the problem of raw material supply.
In the production, he also introduced the highest specifications of 32 double-strand twisting process, so that the output of the towel coil is dense and neat, the corners are regular, no thread is left, but also makes the towel absorbent very strong, the hair loss rate is close to 0.
What about the product experience? If you let the editor say, this may be the "most" easy to use towel!
The exquisite production process combined with the long fiber of Awati long-staple cotton makes the absorbency of the most life towel < 1.6 seconds, which is several times stronger than the average towel.
Towels are produced from production to packaging in an aseptic environment, exclusive patented sealed packaging. To ensure that from the factory to the user's hands, are safe and secure good towels, ready to use.
In order to avoid excessive addition of dyes, Zhu Zhijun also chose not to produce dark towels. In this way, from the mode of 1000 to 1, Zhu Zhijun's dedication to craftsmanship spirit from Avenue to Jane also quickly won the favor of the market.
In the crowdfunding activities officially launched by Xiaomi, Zhu Zhijun's high-quality, cost-effective "most life" towels sold 150,000 towels in 7 days, and the final sales volume was as high as 50 million, sitting firmly in the top spot of Internet towels, Zhu Zhijun was also called "towel brother" by consumers. In August 2016, "Most Life" towels became the only designated towel brand at the G20 Summit in Hangzhou with outstanding quality!
Towels are something that each of us must use every day. You have to touch towels so many times a day, why not pick a good one for yourself? Nowadays, the users of the "most life" towel are unknown, and there is a trend to become a national brand, which may be the best result of the efforts of towel brother Zhu Zhijun.
Although the towel is simple, life is not simple, I believe that the "most life" towel can bring us a simple and comfortable life! Friends who want to improve the quality of life hurry, click the link below to place an order!
【Straits Good Book】H Most Life Towel Youth Series Towel Three Pack Quality Absorbent Does Not Drop Hair
