According to the latest sales data of various manufacturers, brands and models in the local market in December 2021, the Chongqing Automobile Commerce Association and "Vehicle Power" released the December consumer trend report in various segments.
In the relevant content jointly released by the two sides, not only the major mainstream brands and models are covered, but the source data is even distinguished according to different displacements - for consumers, manufacturers and merchants, it undoubtedly has high analysis, research and reference value.
In terms of sales in the month of December, the decline has improved significantly from the previous months, not only the market is continuing to pick up, but also the "lack of core" situation has also improved. However, from the perspective of some models, production capacity is still the primary factor restricting their sales.
Changan Automobile "Ride the Dust"
As a local car company in Chongqing, Changan Automobile's "home advantage" can be described as a full play; at the same time, the market volume of municipalities directly under the central government and quasi-first-tier cities also provides it with enough space to play.
In terms of SUVs, Changan has not only maintained the continuous hot sales of the CS75 series, but also has the strong support of the second-generation CS55PLUS; in addition, the entry-level CS35PLUS can also contribute to certain sales.
As for the sedan, the Yidong series is still strong; at the same time, the Peen E-Star, positioned as an "urban scooter", has stabilized its monthly sales of about 500 units, bringing an overall increase of 13% month-on-month for the Changan brand.
The arrival of the peak car buying season at the end of the year has indeed had a significant positive effect on the increase in sales in the car market in December. But for Changan, the sharp increase in sales of the CS75 series is the biggest surprise this month - no doubt, this also lays a more solid market foundation for the upcoming new generation of CS75PLUS.
Up 368%, BYD Qin ushered in a "small outbreak"
A total of 891 by-one units of the BYD Qin series were sold in December — more than three times higher than the 242 in November.
Not only in Chongqing, BYD Qin also had a very bright performance in the national sales list of the month.
On the one hand, this comes from the high value brought by the new design; as for the more important aspect, of course, under the blessing of DM-i technology, it has become a family car that best meets the needs of consumers without "mileage anxiety" and can enjoy the benefits of "green card".
Not only that, compared with the same level of joint venture brand car, consumers can use lower prices to buy a higher configuration, more advanced power Qin series - perhaps, this is BYD Qin's "true fragrance" law.
Ideal ONE "Monthly Rise"
In the Chongqing market, the sales volume of ideal ONE has maintained positive growth for several consecutive months. Even when the overall sales volume of the market declined in the first two months, its monthly sales performance was rising against the market.
Looking back, the author once questioned and worried about the ideal strategy of "hitting the world with a single model", but now it is ruthlessly "punched in the face" by reality - it seems that the ideal ONE has become an "unavoidable" choice for high-end models of more than 300,000 yuan.
Perhaps, the opponent of the ideal ONE has never been the model of Tesla and other "new forces" such as Weilai and Xiaopeng. In a sense, because of its positioning of "extended range" new energy vehicles, it does not have a real "competitor" in the market - what the ideal ONE needs to do is actually to attract the audience of BBA entry-level products and high-end SUV models of joint venture brands.
Larger, more comfortable space, bringing more diverse car scenes; at the same time, the extended range power model can not only enjoy the "green card" privilege, and there is no "mileage anxiety" (which is somewhat similar to the BYD Qin series); not only that, the high-end cockpit and the creative "full screen" central control, so that consumers who originally aspire to BBA do not have to worry too much about "identity" issues.
If Tesla is "cutting leeks" in the Chinese market, then the ideal ONE is to let the "leeks" voluntarily get off the pot? ......
Half of the car market
Counting BYD Qin, there are already as many as 8 new energy models in the "Chongqing Auto Market | Chinese Brand" car sub-list in December, easily occupying more than half of the country.
At the same time, the previous "potential player", BYD Dolphin, also showed excellent strength in December after the "climbing" stage of sales in the early stage of listing. Looking at the few pure electric models of about 100,000 yuan that are still there, Dolphin has obviously formed a strong pressure on Euler's good cat as a "veteran".
With a flattering look, more space, and lower prices, dolphins have more advantages than that. Backed by the "battery king" BYD, it will obviously have a better reputation and stronger consumer confidence in the pure tram consumer group.
As I predicted when Dolphin first launched: within half a year, this car will enter the "10,000-car club" of domestic monthly sales - just 4 months later, Dolphin quickly achieved this goal, which also confirmed the author's previous prediction.
In addition to dolphins, E-Star, which has the advantage of "real estate car", also has better performance than other cities in Chongqing. Its high sales of more than 500 vehicles per month not only proves the strong purchasing power of people's "scooter electric vehicles" together with Hongguang MINIEV, but also reflects that electric mini-vehicles may be the products that best meet the needs of the current era.
【The Municipal Automobile Association said】Entering the period of the highest demand for car purchases in the year, the growth trend of the entire Chongqing automobile market in December was gratifying. Although the ranking of each model in the list for the month is not much different from the previous month, it has more or less a good increase.
The law of "the strong are always strong" has never changed.