According to the latest sales data of manufacturers, brands and models in the local market in November 2021, the Chongqing Automobile Commerce Association and "Vehicle Power" released the November consumer trend report of various segments.
In the relevant content jointly released by the two sides, not only the major mainstream brands and models are covered, but the source data is even distinguished according to different displacements - for consumers, manufacturers and merchants, it undoubtedly has high analysis, research and reference value.
Affected by the "lack of core", the performance of the Chongqing automobile market in this year's "Golden Nine Silver Ten" traditional sales season is not so ideal. So, what about the overall performance in November? ...... Next, let's take a look at the specific situation of the joint venture brand.
In terms of overall performance, in the case of a slight month-on-month decline in sales in November, SAIC Volkswagen still ranked first in the sales list of "Chongqing Auto Market | Joint Venture Brand" with a very obvious advantage.
In the field of cars, Langyi not only won the monthly sales crown again, but also continued to widen the gap between it and the runner-up, Xuanyi, with a 15.3% month-on-month increase.
At the same time, Lingdu also delivered a 34.7% month-on-month increase in November, with sales exceeding 300 vehicles, and became one of the largest models in the car field that month.
In addition, although Passat's monthly sales have declined to a certain extent month-on-month, it can still win the fifth place in the sales sub-list of "Chongqing Automobile Market | Joint Venture Brand Car", and its performance is also remarkable.
In the field of SUVs, SAIC Volkswagen's Tiguan L fell 7.5% month-on-month in November, continuing to rank first in the sales sub-list of "Chongqing Auto Market | Joint Venture Brand SUV"; as for Tuyue, which performed well in October, it has fallen from the then-eye position to the tenth, with sales falling by more than 50% month-on-month.
According to the Municipal Automobile Association from dealers, the reason for the decline in Tuyue's market performance is mainly due to the temporary limitation of production capacity, and it should only be a matter of time before its sales return to normal.
Overall, although the performance of SAIC Volkswagen's SUV products has "fluctuated", thanks to the continued efforts of many of its models in the field of cars, it can still ensure that it ranks first in the brand sales list.
Gac Toyota followed in November and jumped from seventh place in the overall list in October to runner-up, with sales up 24.1% month-on-month. It has also achieved such a good result thanks to the full blossoming of its models.
In the car segment, Camry sales rose 3.4% sequentially, with a total of 274 new vehicles sold, compared with direct competitors such as Passat (-10% q-o-q) and Tianlai (-18.4% M-Q).
As for the SUV field, Veranda's sales in November soared by 90.7% month-on-month, and it also directly entered the top three sales sub-lists of "Chongqing Auto Market | Joint Venture Brand SUV".
According to the Municipal Automobile Association from dealers, the main reason why Veranda's sales were released in the month was to launch a leading version of the model with a more affordable price; at the same time, its current car source is also more abundant.
In addition, GAC Toyota Highlander's November sales also showed a slight increase from the previous month, and followed Bylanda, ranking fourth in the SUV sales sub-list.
Dongfeng Nissan, which performed well in October, saw a 19.2% month-on-month decline in November sales.
In the field of cars, although Xuanyi, as its "home flower Dan", can still occupy the second place in the sales sub-list of "Chongqing Auto Market | Joint Venture Brand Car", the 24.3% month-on-month decline makes the gap between it and Langyi bigger and bigger.
At the same time, Tianlai's sales also fell by 18.4% month-on-month in November.
As for the SUV field, since the new Qijun adopted a three-cylinder engine, the pressure of "going volume" has come directly to Qashqai. However, its November sales plunged 34.8% month-on-month – the largest drop in sales of the Chongqing Auto Market | Joint Venture SUV in the month, in addition to Tuyue.
The joint venture brand that also saw a significant decline in November was Changan Ford, whose monthly sales fell by 19.2% month-on-month due to the unsatisfactory performance of Ford Mondeo and Ruijie and Ruiji models.
According to the Municipal Automobile Association, the passenger flow of Changan Ford dealers has been affected by the epidemic and has dropped significantly, which also has a greater impact on orders. The factory said that the current supply is relatively stable, and after the haze of the stage epidemic dissipates, its product sales will usher in a significant increase.
In addition, Dongfeng Honda performed well in November, with total brand sales up 9.2% month-on-month. One of the most eye-catching is the Civic, with a total of 226 new cars sold, up 17.1% month-on-month.
However, cr-V and XR-V, both SUV models, have experienced sales declines to varying degrees – when their performance "returns", the overall ranking of the brand is expected to go further.
From the November performance of the joint venture brand, it is not difficult to find that the overall sales situation of the Chongqing automobile market tends to be stable. However, there are still some brands that are obviously affected by external factors such as production capacity and the epidemic.
Looking forward to the end of the year and the beginning of the year, what new changes will be made in the Chongqing automobile market? ...... In this regard, the Municipal Automobile Association will also continue to pay attention.