The Beijing Winter Olympics are about to open, and the ice and snow-themed animation promotional film "China's Ice and Snow Expansion (Season 2)", launched by the General Administration of Sport and the Shanghai Fine Arts Film Studio, has previously appeared on major platforms, once again arousing heated discussion and recalling many people's childhood memories.
In the 1 minute and 25 seconds short film, the classic image of Snow Child, Little Rabbit Taotao, Sun Wukong, Nezha and so on regrouped, competed with the athletes on the same stage, led the audience to experience the fun of ice and snow sports, and jointly issued a sincere invitation of "Let's meet in Beijing".
Tap the video link below to watch the promo:
In the short film, the snow child issued an "ice and snow assembly order", and together with the little rabbit Taotao, sun Wukong, Nezha, Huluwa, Big Ear Tutu and other partners were gathered to experience the "fast and furious" of seven major ice and snow sports such as cross-country skiing, ice hockey, and curling, and invited "Meet in Beijing" together.
The film is following the promotional film of "China's Ice and Snow Expansion" in 2019, and Shangmei Film once again assisted the Winter Olympics with the collection of classic animation characters.
It is reported that the previous work has twice attracted the attention and discussion of netizens on the new media platform, and many viewers have expressed their hopes to see more related works.
As a result, Shangmei Film continued to send out classic roles, performing "China's Ice and Snow Expansion (Season 2)", from the idea to the completion of the production of a total of 1 year, during which the Winter Sports Management Center of the State General Administration of Sport gave a lot of professional guidance.
In addition to the two promotional films, Shangmei Film also participated in the creation of the animated big movie "Our Winter Olympics".
As the first mascot animated film in the history of the Olympic Games, "Our Winter Olympics" tells the story of many Chinese animation characters and the mascot of the 2022 Beijing Winter Olympics "Ice Pier" and the Winter Paralympic Mascot "Snow Rongrong", which revolves around the opening ceremony of the Winter Olympic Village, and will be released on February 19, 2022.
Source: Thoughtful Shanghai