In the past 2021, the new energy vehicle market continued to be hot, with cumulative sales of 2.989 million units in the whole year, an increase of 169.1% year-on-year. In this year, the new car-making forces represented by "Wei Xiaoli" are sharp, and the accelerated transformation of traditional car companies has also allowed them to get a return on sales in 2021. In this theme, we will take stock of the top ten car brands and their main models of new energy vehicle sales in the whole year. If you're still struggling with some cars, take a look at how other consumers choose.
It is not difficult to see from the sales rankings previously released by the Association that Chinese auto brands are still in an absolute dominant position in the domestic new energy vehicle market. Compared with 2020, the sales of the top 10 car companies have more than doubled. BYD and Xiaopeng Automobile exceeded 200%, and the upward momentum was rapid. And good sales must be inseparable from good products, so let's take a look at which models are most recognized by consumers.
In BYD's dynastic sequence, the "Qin", as a compact sedan, has always had a very important position in the jianghu. At the same time, after several years of development, BYD Qin has also developed from a single model to a huge car series. Its products include Qin, Qin New Energy, Qin PLUS, Qin Pro and Qin Pro New Energy, which basically covers the price range of 100,000-200,000, including fuel, hybrid and pure electricity and other power forms, and this legion combat strategy also allows BYD Qin to have more sales.
秦PLUS DM-i
秦PLUS EV
In March and April 2021, Qin PLUS DM-i and EV models will be launched as the latest products of the "Qin" family. BYD has applied the latest shape design for both of them, the overall stability but not lack of fashion elements, very in line with the temperament of this car, and to meet the aesthetic appearance of most people has naturally become one of the reasons why many people buy them.
In terms of technology configuration, in addition to the lowest model, BYD is equipped with an adaptive rotating central control screen for the Qin PLUS DM-i, and this configuration is standard for all series on EV models. And built-in high playability and high scalability of the DiLink 3.0 system, while equipped with feature-rich speech recognition and App remote control functions, even if the entry-level model, can also let consumers experience the convenience of intelligence and networking.
In terms of power endurance, Qin PLUS DM-i has two versions with pure electric endurance of 55km or 120km. Among them, the 0-100km/h acceleration time of the 55km endurance version is 7.9s, and the comprehensive cruising range can reach 1180km when fully charged; the acceleration time of the 0-100km/h acceleration time of the 120km endurance version is 7.3s, and the comprehensive cruising range can reach 1245km when fully charged. In addition, the power loss and fuel consumption of both of them is 3.8L/100km.
Qin PLUS EV is equipped with three different capacity battery packs of 47.5kWh, 57kWh and 71.7kWh, corresponding to three kinds of cruising ranges of 400km, 500km and 600km respectively.
Hongguang MINIEV has opened up the new energy vehicle market of less than 50,000 yuan, and has also been named the title of "National God Car", and the low price meets the most basic transportation needs of consumers. As the saying goes, the tree is a big move, and after the car received an unprecedented response, it was also imitated by many competitors, but few really posed a threat to it. Hongguang MINIEV achieved sales of 395,000 vehicles in 2021, accounting for more than 90% of SAIC-GM-Wuling New Energy sales, and single-handedly pulled Wuling to the second position in annual sales.
Hongguang MINIEV
The Hongguang MINIEV was officially unveiled at the 2020 Chengdu Auto Show, although it is indeed not so delicate, the steering wheel angle is also slightly strange, the position of the brake accelerator pedal is also different, and the low-end model also has obvious hard wounds in the configuration. However, these shortcomings in the face of its starting price of 28,800 yuan, it seems that it will not become a problem at all, and meeting the need to occupy the number and shelter from the wind and rain has become the biggest mission of this car.
MacroMINEV macaron
After the success of the basic version, in April this year, the Hongguang MINIEV macaron version was officially launched. The new car has been upgraded in many configurations, and has brighter colors, and it also looks more refined and stylish.
In addition, in the second half of 2021, Hongguang MINIEV also launched derivative customized models such as autumn color version and macaron sandwich version. Although the overall shape has not changed much, the manufacturer has brought them a new appearance and interior color, and also applied a more textured Nappa leather material to the sandwich version of the model.
In terms of power, The Hongguang MINIEV series is equipped with a permanent magnet synchronous motor with a maximum power of 20kW and a maximum torque of 85Nm. In addition, two kinds of batteries are available, lithium iron phosphate battery and lithium ternary battery, and the NEDC range of the car can reach 120km and 170km depending on the battery capacity.
If in 2021, which car company has been most controversial and has the most hot searches, I am afraid that all brands on the market will be difficult to match Tesla. However, despite the negatives, the objective sales data honestly reflects Tesla's position in the minds of the majority of Chinese consumers, and the annual performance of 320,000 vehicles also makes it in the top three of the list. When the monthly sales of Tesla's flagship models, model S and Model X, became single-digit, the two entry-level models of the relatively low-priced Model 3 and Model Y took over the baton of contributing profits and completed the task of volume.
Model 3
Model Y
For now, Tesla's previous product strategy has achieved considerable success. First through the Model S and Model X, two models positioned as "million-level" to make consumers familiar, leaving people with the impression of "Tesla = high-end", and then through the lower price of the model to occupy the market. And with the support of many parties, it also provides a lot of convenience for Tesla's localization in China, and the cost has also decreased, which makes the price of the two domestic models model Model 3 and Model Y have the possibility of further reducing.
In fact, from the product itself, Tesla's two entry-level models do not have such a big advantage over the new cars of Chinese brands in many aspects. However, it is the product tone and brand personality left by Tesla before, which to a certain extent affects the final choice of consumers.
Of course, Tesla China's achievements in the construction of supporting facilities and services have also become the reason for many consumers to choose this brand. According to the previous data, as of now, Tesla has built and opened more than 1,000 superchargering stations, more than 8,000 superchargering piles in Chinese mainland, and is equipped with more than 700 destination charging stations and more than 1,800 destination charging piles, covering more than 60 cities and regions across the country. Nowadays, Tesla's charging network has formed a considerable scale, and this also provides considerable convenience for the majority of Tesla owners in their daily use of cars.
In the product sequence of Great Wall Motors, As an independent new energy vehicle brand, Euler's Black Cat and Good Cat have achieved a total sales performance of 113,000 units in 2021, accounting for 85% of the entire annual new energy sales of Great Wall Motors. Compared with the better cats with higher positioning, the black cat priced at 60,000-90,000 yuan naturally has a lower threshold and has made the greatest contribution to sales. With the endorsement of Great Wall Motors, the brand of Euler is more easily accepted by consumers.
Euler Black Cat
Euler Black Cat continues the exquisite and cute design style of the entire brand, so that the whole car has a more prominent gender attribute. Although the price of this car is not high, it does not look so obviously cheap overall, giving people a kind of "city elf" tone.
In the interior part of the car, the Euler Black Cat is more like a traditional car, and it does not have obvious hard wounds like the Hongguang MINIEV in the overall design and layout of the center console. Euler also seems to have found the "traffic code" of this type of model. In the exterior and interior, there are quite a lot of color combinations to choose from, and the optional price is only 1,000 yuan.
In terms of configuration, the low-end model of Euler Black Cat adopts a 9-inch central control LCD screen and a traditional pointer instrument, and the high-end model is equipped with a dual screen composed of a 7-inch full LCD instrument and a 10.25-inch central control LCD screen, while the top version also adds driver assistance functions such as ACC adaptive cruise.
In terms of power, the top version of the Euler Black Cat is equipped with a permanent magnet synchronous motor with a maximum power of 45kW and a maximum torque of 130Nm, while other models are equipped with a permanent magnet synchronous motor with a maximum power of 35kW and a maximum torque of 125Nm. Depending on the battery capacity, the car's NEDC range is 301km and 405km.
At the Guangzhou Auto Show at the end of 2020, GAC Aeon officially announced its independent operation and started the process of high-end. In the first year of independence, they are also speeding up the pace of "de-gazing and automobileization" to keep up with the rhythm of the vast number of new car-making forces. At the same time, after several years of exploration, GAC Aean's models also have more obvious characteristics, and many people have been deeply impressed by the large space and high comfort advantages of models such as AION S and AION V.
AION S Plus
Before GAC Aean announced its independence, its predecessor, GAC New Energy, had already fully occupied the taxi and ride-hailing market in South China, and the AION S was put into operation as the main car. In a sense, the production and marketing system supported by online ride-hailing has helped this new brand through the initial stage of development to a certain extent, but this is also somewhat contrary to their high-end development route. Therefore, in June 2021, GAC Aeon also released the higher positioning AION S Plus, which also formed a differentiated product layout with AION S.
Compared with the previous AION S, AION S Plus has made no small modifications in the design, and the whole vehicle looks like it has a stronger sci-fi style. In addition, the car is equipped with an active air intake grille and a newly designed low wind resistance wheel, which makes the new car have an ultra-low wind resistance coefficient of 0.211Cd.
In the interior part, AION S Plus uses a separate full LCD instrument and central control screen to replace the previous dual screen, while the 14.6-inch central control screen has built-in the ADiGO 4.0 intelligent driving interconnection ecosystem, integrating a large number of apps, and the playability and convenience have been greatly improved. In addition, the car can also perceive the user's behavior through the camera in front of the steering wheel, realize the automatic adjustment of multimedia volume and open and close the car window and other functions.
In terms of battery life, AION S Plus has launched three versions of 60, 70 and 80, of which the maximum power of the 60 version is 100kW, the maximum power of the 70 version is 150kW, and the maximum power of the 80 version is 165kW, corresponding to and provides three different cruising ranges of 410km, 510km and 602km respectively.
AION Y
In addition to AION S and AION S Plus, the launch of AION Y in April 2021 is also gaining momentum. As of December last year, the car had sold more than 33,000 units, and as a new model that had been on the market for less than a year, it also ranked among the top 10 in the sales list of new energy SUVs.
In the field of new energy, SAIC Motor has also adopted a legion combat strategy, with many product models, cars and SUVs, pure electricity and hybrids, which also makes the sales of each model more even. But by the statistics of the sales rankings. SAIC Roewe's Clavi CLEAR has sold 46,000 units in 2021, accounting for more than 40% of SAIC's new energy sales of passenger cars.
Collaway CLEAR
Clavi CLEAR is positioned as a mini car that will be officially released in the first half of 2021. The whole car does not have too many highlights in the design, it is still using the simple and cute style commonly used in this type of model, and its price of less than 50,000 yuan and a cruising range of more than 300km are also the main reasons why many people buy it.
In terms of interior design and configuration, CLAVI CLEAR is also more conventional, meeting the most basic usage needs. In terms of configuration, Clavi CLEAR is equipped with automatic air conditioning and front dual airbags, front/rear reversing radar, tire pressure monitoring and other safety configurations, while the 9-inch LED screen in the picture is an optional configuration.
In terms of power performance and endurance, Clavi CLEAR is equipped with a permanent magnet synchronous motor with a maximum power of 37kw and a peak torque of 100 Nm. Matched with a ternary lithium battery with a maximum capacity of 29.13 kWh, the cruising range is 302km.
In 2021, Xiaopeng Automobile topped the sales list of "new forces" with a sales performance of 98,155 units, an increase of 263% over the annual sales volume in 2020. The P7 released in April 2020 is positioned as a medium-sized coupe, and its focus on human-computer interaction, driving assistance and excellent driving experience has been recognized by many consumers, and has become the pillar product of the entire brand in 2021.
Xiaopeng P7
Leaving aside the eye-catching design, Xiaopeng Automobile's achievements in the field of automatic driving have gradually been applied to models such as P7 and P5, which is also a major advantage of the entire brand. The XPIRAT 3.0 equipped with 10 cameras, 5 millimeter-wave radars, 12 ultrasonic radars, dual-band high-precision GPS, high-precision map positioning, and V2X technology, and more features have been unlocked over time.
In the interior part, Xiaopeng P7 also continues the minimalist design style, all functions are integrated in the 10.25-inch full LCD instrument and 14.96-inch central control screen, and through the previous experience, the car also has a very prominent highlight in the field of speech recognition.
In terms of power, xiaopeng P7 is available in two different power versions: single motor and dual motor. The battery pack capacity of the 480G, 480N and 480E models is 60.2kWh, and the comprehensive battery life of NEDC is 480km; the battery pack capacity of the 670G and 670E models is 80.9kWh, and the comprehensive battery life of NEDC is 670km; the battery pack capacity of the 562E Pengyi performance model is 80.9kWh, and the comprehensive battery life of NEDC is 562km.
Although it is the same as the Hongguang MINIEV and the previously mentioned Clavi CLEAR, the small ants under Chery New Energy are higher than the price of both of them, and the two-door four-seat layout, the maximum cruising range of more than 400km and the addition of efficient and fast charging make it more practical, not just to meet the needs of the number.
Chery Ants
Chery Little Ant was originally named eQ1, born in 2017, compared with the "later life" launched now, this model has been in the market for many years, and in the follow-up also continues to launch a variety of sub-versions. Small and cute is still the biggest feature of this car, although the price is not high, but through the rich design and bright colors to make it does not look so cheap.
The little ant is also very bold in the interior color matching, and the sweet powder model currently on sale offers four colors and three different materials in the interior part. In terms of configuration, the car is also equipped with dual airbags, LCD instruments, 10-inch central control large screen, mobile phone interconnection and mobile phone remote control as standard.
The Ant Sweet Powder model is equipped with a permanent magnet synchronous drive motor with a maximum power of 30 kW and a peak torque of 120 Nm. It is equipped with two battery packs with a capacity of 30.6kWh and 40.6kWh, corresponding to a cruising range of 301km and 408km respectively. In addition, with the addition of 1000 yuan, a high-power motor with a maximum power of 55kW and a peak torque of 150Nm can be replaced, and the maximum speed will also be 120km/h.
Nio's sales in 2021 will be 91,249 units, ranking second only to Xiaopeng in the sales list of new car-making forces. After having the previous ES8 as the brand "opened the way", the ES6 positioned as a medium-sized SUV has gradually become the main sales model of the entire brand, and the main user service of Weilai Automobile and the brand culture they promote have also been sought after and recognized by many consumers, which has become a major reason for them to buy the Weilai brand.
NIO ES6
The overall design of the ES6 is very similar to the previous ES8, although the positioning of this car is lower, but it is not inferior in temperament. The whole car is equipped with 5 millimeter wave radar, 12 parking radars, 1 three-current camera, 4 surround view cameras, and chips from Mobileye EyeQ4, making ES6 in the mainstream level of the industry in terms of driving assistance capabilities.
ES6 also adopts the design style of the NIO family in the interior design, equipped with a 9.8-inch full LCD instrument and an 11.3-inch central control screen, with a wealth of built-in Car networking functions, and supports FOTA remote upgrade, remote interconnection control, driver status detection, etc. In addition, a wide range of options are available, allowing consumers to choose according to their own needs.
In terms of power and endurance, the WEIO ES6 series is equipped with dual motors before and after, the maximum power of the sports version is 320kW, the maximum torque is 610Nm, the cruising range is 455km, and the mileage of 600km can be obtained after the optional long battery pack; the maximum power of the performance version and the signature version is 400kW, the maximum torque is 725Nm, the cruising range is 465km, and the cruising range after the optional long-lasting battery pack is 610km.
In the construction of the charging network, as of December 31, 2021, NIO has laid out 777 substations nationwide, including 205 highway substations, 605 supercharging stations, 3404 overcharge piles, 626 destination charging stations, and 3461 destination charging piles. According to previous reports, WEILAI plans to build more than 1,300 substations in the Chinese market in 2022; more than 6,000 supercharging piles and more than 10,000 destination charging piles to further improve its energy service system.
Unlike many of the legionnaire "combat" car companies just mentioned, the Ideal ONE is the only model on sale of Ideal Cars so far. Because of its power form of extended range, it cannot enjoy the support of policies in restricted cities such as Beijing. So in a sense, it's been competing with 300,000 or so seven-seat fuel SUVs. Ideal ONE with long endurance, low fuel consumption and large space product features in sales breakthroughs, has surpassed many of the same level of fuel models.
Ideal ONE
The ideal ONE is pleasing enough in terms of shape design, and the simple lines create a very heavy body shape. In addition, the Ideal ONE is equipped with 5 millimeter wave radars, 12 ultrasonic radars, 4 surround view cameras and 1 front assist driver camera to achieve various driver assistance functions.
Inside the car, the Ideal ONE continues the flat and stable design style, using a large number of straight lines. The whole car is equipped with four screens, in addition to the traditional full LCD instrument and central control screen, the car is also equipped with a 16.2-inch entertainment screen in front of the co-pilot, which is very in place in the creation of a sense of technology and luxury.
In terms of power, the ideal ONE has two motors in front and rear, the system has a combined power of 245kW, and a maximum torque of 455Nm. In addition, the car is equipped with a battery pack of 40.5kWh, with a pure electric cruising range of 188km, while the comprehensive cruising range is 1080km.
Editor's summary: A good car may not sell well, but a bad car must not be a good car. Although this conclusion may seem arbitrary, evaluating the quality of a car also needs to take into account more latitude. However, as a commodity sold to the outside world, the sales volume may be the most objective indicator of product strength. The 11 models of the 10 brands we are counting today all have outstanding advantages in at least one aspect. However, in the 2022 that has arrived, they will also be imitated and impacted by more car companies. Therefore, how to go further under the condition of success has also become a problem that these 10 brands need to face, and the future market competition is also worth looking forward to.