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Down 97.7%! Tesla sold only 1,512 units in April

Today, according to data released by the Association, Tesla China's wholesale volume in China in April was only 1512 vehicles, down 97.7% compared with 65814 units in March. In April, all sales of Tesla Shanghai were delivered domestically, and the export sales volume was 0. In response to the sharp decline in sales in April, Tesla responded that Tesla is different from the inventory car model of traditional manufacturers, and Tesla's direct operation model will send vehicles directly from the production line to the hands of users, and there will be no inventory. In April, due to the impact of the epidemic on the Shanghai Gigafactory, the production end directly affected the delivery end. In addition, it also said that some vehicles at the Shanghai Gigafactory are already shipping to the Asia-Pacific region, and another large batch of products will be loaded in the near future and exported to Europe and other places. "However, in the case of a significant reduction in the efficiency of cross-border logistics and obstruction of transportation, this part of the vehicle has not yet been recorded as an export."

Down 97.7%! Tesla sold only 1,512 units in April

In recent times, due to the impact of the epidemic in Shanghai, production has been suspended many times since March, and production was not resumed until April 19, and the suspension time has been large for half a month. According to Tesla's average daily production capacity of 2,000 vehicles, the Shanghai epidemic has brought about 45,000 new car production capacity losses. It is worth noting that this morning, some people familiar with the matter revealed that Tesla's Shanghai Gigafactory has once again stopped production due to supply chain problems. Subsequently, Tesla China responded that it has not received relevant notices at present.

On May 8, according to media reports, Tesla's Shanghai factory is expected to restore production capacity in mid-May and increase to pre-epidemic levels. On May 6, Reuters also reported that Tesla plans to resume the two-shift system in the Shanghai factory from May 16 to restore the factory's production capacity to the level before the outbreak of the epidemic as much as possible. It is understood that the news comes from Reuters to see Tesla's internal memorandum show that Tesla hopes to increase the daily output of the Shanghai factory to 2600 vehicles by restoring the two-shift system. However, tesla has not responded to the news.

Down 97.7%! Tesla sold only 1,512 units in April

According to relevant information, Tesla Shanghai Factory is located in Shanghai Lingang Heavy Equipment Industrial Zone, which is Tesla's second gigafactory overseas, with a scale of more than 1,200 mu. It is expected to have an annual production capacity of 450,000 units in 2021, including four areas, including a vehicle production area, a test area, a parts production area, a parts production area, and a joint plant, mainly producing two models, the Model 3 and the Model Y SUV. Relevant data show that tesla's Shanghai factory delivered 484,000 vehicles in 2021, an increase of 235% year-on-year, accounting for 51.7% of Tesla's total global deliveries. Among them, 321,000 units were retailed in China, and the remaining 163,000 units were mainly exported to Japan, Europe and other countries. In the Chinese market, the Model Y retails 169853 units in 2021 and the Model 3 retails 150,890 units. According to Tesla's official data, Tesla's global deliveries in 2021 will be 936,000 units, and Tesla's Shanghai factory accounts for nearly 60% of Tesla's total global deliveries.

Down 97.7%! Tesla sold only 1,512 units in April

At present, although Tesla's Shanghai Gigafactory has resumed work and production on April 19, Tesla's Shanghai factory will still face challenges in production. Earlier, according to a relevant person in charge of Tesla, its vehicle parts still have about a week of inventory, and is actively promoting more than 100 suppliers to resume work and production, and smooth the logistics industry. It is not difficult to see that if the supply of parts is not timely or will lead to Tesla's suspension of production again, just after the suspension of production, just resume work also needs to go through the production climbing period, there is also a certain lag for production.

In addition, because Tesla adopts a direct sales model, vehicles are produced by order, and will be delivered directly from the factory to the owner through the delivery center after the production line, so the time of Tesla's delivery has also been affected by the epidemic. Some car owners revealed to the media that the new domestic Tesla vehicles they decided on in December last year have not yet been delivered. As can be seen from Tesla China's official website, the current delivery cycle of Model Y versions ranges from 10 weeks to 20 weeks, and the delivery cycle of Model 3 versions ranges from 16 weeks to 24 weeks, of which the delivery cycle of the Model 3 rear-wheel drive version is as long as 20 weeks to 24 weeks. Tesla Musk has also made it clear that in the case of a shortage of components and semiconductor chips, Tesla factories have been undercapacitated for several consecutive quarters, and this is expected to continue for another year. "If consumers order cars now, they may need to be prepared to wait a year."

Down 97.7%! Tesla sold only 1,512 units in April

Although Tesla's latest financial data is not affected, its total revenue in the first quarter of 2022 Tesla was 18.756 billion US dollars (about 120.2 billion yuan), an increase of 81% year-on-year. Net profit attributable to shareholders was US$3.318 billion (approximately RMB21.28 billion), up 658% year-on-year, and automotive gross margin was 32.9%. However, judging from the wholesale number announced in April, the epidemic in Shanghai has had a greater impact on Tesla's sales, and the delivery time of its vehicles has also been extended. Tesla CEO Musk has said that Tesla's deliveries will increase by 50% this year. Taking Tesla's total sales of 936,000 in 2021, this means that Tesla needs to deliver 1.4 million new cars this year. However, if the capacity of the Shanghai factory does not return to the level before the outbreak of the epidemic as soon as possible, there will be certain challenges in achieving this delivery target.

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