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Big, is the domestic users to buy a car has always been the same pursuit! The more high-end the car, the more so.
Once upon a time, the 4670mm long and 2675mm wheelbase Mazda 6 were all B-class cars; now, this size can only be regarded as "medium body" in the A-class cars. In response to this appeal, in recent years, the size of the B-class car launched by major manufacturers has become more and more "expanded", taking the wheelbase as an example, Toyota Camry 2825mm, Buick Regal 2829mm, Honda Accord 2830mm, North and South Volkswagen's Maiteng/ Passat reached 2871mm.
However, compared with the following one, the above peers are "younger brothers".
On January 17 this year, Changan Ford officially released a new generation of Mondeo models, which is the first global model in China and another masterpiece of Ford's China strategy after EVOS.
Vehicle architecture, interior and exterior design, safety standards and other dimensions have obvious Chinese localization tendencies, especially the size part, 4935mm length + 2945mm wheelbase, directly breaking the joint venture B-class car size ceiling.
2014 Mondeo, classic Martin face
For Mondeo, young people should be familiar with it, and the iterative model launched in 2013 uses an original "Martin front face" design, which is impressive, and has been favored by consumers who pursue sports.
The market was also very hot in the first three or five years, with an average of five-figure sales per month, but with the iteration of "two fields and one production" and the B-class cars of north and south Volkswagen, the current Mondeo gradually lacked "staying power", and now the sense of existence in the joint venture B-class car is quite weak.
After nine years, Ford Mondeo finally met with the majority of consumers again, the new car adopts Ford's latest "potential energy aesthetics" design concept to create, this front face style we are familiar with on EVOS, including the scale armor-shaped active front grille, split headlights and through-type lower bracket design, also emphasizing the young sports temperament.
As a star B-class car built for the Chinese market, we can also see a large number of design elements that domestic users like to see on the new generation of Mondeo, for example, the car also uses a retractable door handle design for the first time, which is more common in high-end new energy vehicles, and it is the first case in 200,000 B-class cars.
The most impressive is the cool "light show" design, the car in the middle of the headlights added a cool horizontal light strip decoration, as the user carries a smart key to unlock the vehicle, led light strip and the "scales" of the net will flow & undulating, the sense of ceremony is full.
Like the headlights, Mondeo's taillights can also be lit by flow, and the style is somewhat similar to the Ford Mustang, which is very three-dimensional and looks quite cool.
Coming to the side of the body, we can see Ford's latest understanding of the future B-class car design, the first body-in-white part, the large inclination of the C-pillar with the black roof, so that the whole car presents a more significant four-door coupe features, with a protruding duck tail, bilateral exhaust and rear diffuser design, fully in line with the young people's demand for sports cars.
In terms of size, the new car has reached 4935/1875/1500mm in length, width and height, and the wheelbase is 2945mm, which is a whole circle larger than the current Mondeo, especially the wheelbase, which is 95mm elongated, which is close to the standard of Taurus.
In fact, the size expansion is not only Mondeo, but Changan Ford's new architecture of the full range of models, the EVOS has been listed as a medium-sized cross-border SUV, its "three dimensions" reached 4920/1920/1600mm, wheelbase 2945mm, and the upcoming Lincoln Z, its size data has even approached the C-class standard.
Ford EVOS interior
The new generation of Mondeo released this time only has the appearance style, and the interior cannot be seen for the time being, but it is also a model of Ford China 2.0 strategy, and the author guesses that its interior will most likely remain highly similar to EVOS. For example, the recognizable through-the-wall central control screen design of the series reaches 1.1 meters in length, which is also a signature feature of Ford's new electronic architecture.
Lincoln Z interior
Before the new generation of Mondeo is listed, we will also see the luxury B-class car launched by Changan Ford Lincoln - Lincoln Z, of which the console is also this "12.3-inch LCD instrument + 27-inch 4K central control screen" design idea, so Mondeo is no exception.
Referring to the previously exposed declaration information, the new generation of Mondeo is still equipped with an EcoBoost series 2.0T in-line four-cylinder engine, with a maximum power of 238 horsepower (175 kW), the most significant feature is the strong explosion, and not picky eaters, 92 can be. The high probability of matching it is still the 8AT transmission, all of which are familiar faces, not only for Ford, but also Lincoln's SUV models are also widely used in this 2.0T+8AT.
Summary
As a new masterpiece of Ford's China 2.0 strategy, including coupe style two-color body, hidden door handles and cool "light show", the new generation of Mondeo has indeed given Chinese users a lot of surprises in localization design, although the interior can not be seen for the time being, but with reference to EVOS and Lincoln Z, its interior design, material configuration, intelligent interaction and other aspects will certainly not disappoint users.
As the new generation of Mondeo returns to the field of joint venture B-segments with the hard-core product power brought by the 2945mm wheelbase, the segment will also usher in a new era of inner-roll in the dimension of size.
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