Wen | second brother head
In 2021, the transformation of the automobile market is further advanced, electrification and intelligence are intensifying, the automobile market pattern has undergone great changes, the sales volume of new forces represented by Wei Xiaoli has reached a new high, and the penetration rate of new energy vehicles has also climbed all the way.
In this context, the pressure faced by traditional OEMs increases, because due to the size and historical baggage, the road to transformation is not easy, but once it begins to turn around, relying on decades of car-making experience, OEMs often have more advantages than the so-called new forces.
The achievements of Guangqi Honda in 2021 are the best proof.
First, the basic disk is very stable
According to the sales report released by Guangqi Honda, in 2021, Guangqi Honda achieved sales of 780266 units, of which 346467 cars and 382671 SUVs, an increase of nearly 5.8% year-on-year.
It is worth noting that 2021 is not a big year for Guangqi Honda's products, and there are only four products for replacement throughout the year, namely Odyssey, Accord, Lingpai, VE-1, and the new cars launched are only two models, Name and Haoying New Energy.
Coupled with the more volatile environment of this year's automobile market, the shortage of chips, and the repeated epidemics, in this context, GUANGQI Honda can achieve such results more tellingly.
In addition, we can also see from the data that Guangqi Honda belongs to the brand of two-legged walking, and both legs are developed very balanced, and there is no so-called partial subject.
Subdivided into specific models, the car camp in the Accord is still a well-deserved representative, in the past December, Accord single-month sales reached 20460 vehicles, an increase of 5.7% year-on-year, the annual sales reached 201301, what is the concept of this data, accounting for 60% of the overall sales of Gac Motor Honda sedans.
As we all know, the B-class car is the most test of a manufacturer's ability, because it needs to create a model that is at the leading level in the industry in all dimensions such as power, space, comfort, and configuration in a limited budget.
In addition, compared with the A-class car, the B-class car is often more profitable, which means that it can bring more cash flow and profits to Guangqi Honda, which is good for the research and development and marketing of the entire brand.
Lingpai also achieved remarkable results in 2021, the latest Lingpai is equipped with the latest generation honda CONNECT 3.0, which is very suitable for the current smartphone users' habits in terms of UI design, operation logic and fluency. In addition, the lengthening of the body size and the blessing of the hybrid system have made Lingpai have a strong competitiveness in the field of A-class cars, and the data shows that since its listing in 2013, Lingpai's cumulative sales have reached nearly one million.
As a sister model of civics, the cumulative orders of the model have exceeded 10,000 units in the two weeks of listing.
As one of Honda's spiritual totems, Fit has maintained a very high degree of heat in the Chinese market, and in 2021, Fit's sales reached 96,326 units, an increase of 53.8% year-on-year, becoming a benchmark in the A0-class sedan market. It is also worth noting that the retention rate of Fit in the second-hand market is also high, and it has been sitting in the first position of the same level for many years.
Above, we can find that Guangqi Honda's cars have achieved comprehensive coverage from the A0-class, A-class, A+-class to B-class markets, and GUANGC Honda's models have strong competitiveness in each market segment.
In the field of SUVs, Guangqi Honda still realizes the layout from small SUVs to compact SUVs to medium-sized SUVs, of which the compact SUV Binzhi has accumulated sales of 173,870 units in the whole year, an increase of 15.6% year-on-year, and continues to run zero small SUV market. Up to now, the cumulative sales volume of Binzhi in China has exceeded 1 million
And it is worth mentioning that in February last year, the new generation of Binzhi has landed in the overseas market, according to the timeline, the new Binzhi will most likely land in the Chinese market this year, that is to say, the current sale of Binzhi is at the end of the product, but it can still sell 10,000+ sales per month, and the performance after the new model is undoubtedly more imaginative.
The cumulative sales of the compact SUV Haoying reached 166,240 units in the whole year, an increase of 6.4% year-on-year, and the sales volume exceeded 300,000 units on the second anniversary of the listing, becoming a blockbuster model in the SUV segment.
In addition, at the end of the year, Haoying launched a PHEV model, as the first Honda brand new energy model of Guangqi Honda, Haoying Rui Hybrid e+ not only expanded the family product matrix after the arrival, providing a more economical and fuel-efficient, high-performance choice, but also a new attempt by GUANGQI Honda in the field of new energy.
As the flagship SUV of Guangqi Honda, Guandao has maintained a high degree of popularity in the big five-seat SUV market, and according to Honda's official news, Guandao's cumulative sales of 40,048 vehicles in the whole year have reached 40,048 vehicles.
In addition to SUVs and cars, Guangqi Honda's Odyssey has also always had a strong presence in the MPV market, with cumulative sales of 43,366 units in 2021, an increase of 2.6% year-on-year, and the Odyssey ushered in a new renovation in December last year, the new car has changed in shape and configuration, and the overall competitiveness has been further strengthened.
The basic sales performance is placed here, which is destined to make Guangqi Honda have the confidence to better carry out the change and turn around.
Second, oil-electric hybridization, plug-in mixing, pure electricity three arrows at the same time
As mentioned earlier, the focus of this change is focused on intelligence and new energy, let's first talk about new energy.
Guangqi Honda's transformation in new energy adopts a multi-line approach, that is, oil-electric hybrid, plug-in hybrid, and pure electric have layouts.
In terms of oil-electric hybrid, the well-known i-MMD has long become a model in the field of hybrid systems, the specific technical principles we will not expand, simply put, it and Toyota's THS hybrid The biggest difference is that i-MMD is based on electric drives, which can bring consumers a driving experience closer to electric vehicles, and fuel economy has also achieved industry leadership.
The Beijing Institute of Technology's National Engineering Laboratory for Electric Vehicles has tested the i-MMD, and they believe that the i-MMD hybrid system is at the world's leading level.
The leading edge of technology will naturally continue to leverage the consumer market, according to official data, the Sharp Hybrid Alliance equipped with the third-generation i-MMD hybrid system has accumulated sales of 117642 vehicles throughout the year.
Since the introduction of the i-MMD system in 2016, the cumulative sales of the Rui Hybrid Alliance have exceeded 300,000 vehicles, of which the cumulative sales of the "Honda Hybrid First Car" ACCORD (ACCORD) have exceeded 150,000 units, ranking No.1 in the mid-to-high-end hybrid sedan market.
In the field of plug-in and mixing, the i-MMD PHEV based on the i-MMD system upgrade is also a representative of the technology, but it is worth noting that although the i-MMD and IMMD PHEV have something in common, they are not the same, i-MMD PHEV uses a new winding form of high-power drive motor, a larger capacity battery pack, a high-voltage charger and controller, and also equipped the PCU with a VCU that optimizes the system voltage.
A larger capacity battery can make the pure electric drive scene wider, the engine start up less likely, and it is easier to obtain performance close to that of pure electric vehicles; and more efficient systems make efficiency greatly improved.
The best evidence is that after the Haoying plug-and-mix model was listed, it received general praise from the market.
In the field of pure electric, Guangqi Honda will fully introduce the e:N brand and bring its first pure electric vehicle model e:NP1 of its e:N series at the Guangzhou Auto Show. e: NP1 is the new force of GAC Honda's electrification camp and will become the strongest force in the overall acceleration of GAC Honda's electrification strategy, and the new car will be launched in the first half of 2022.
The multi-line layout allows GUANGC Honda to have more anti-risk capabilities, and at the same time, it can also ensure that GAC Honda can achieve development under various outlets.
Third, intelligent force to help Guangqi Honda enter a new era
In 2021, GUANGC Honda introduced Honda's latest Honda CONNECT 3.0 intelligent guide interconnection system, which will be installed in the new Accord, New Lingpai, All-New Grid and new Odyssey.
This system can realize new functions such as voice assistants, car-home interconnection, mobile phone remote control and OTA online upgrades, further accelerating the intelligent process of cars and making mobile travel safer, more convenient and more fun.
In terms of the most popular intelligent driving assistance, Honda's Honda SENSING safety super sense system has further enriched its functions, adding the new TJA traffic congestion assist technology to further reduce the driving load of users and improve driving safety, and now the new Accord Rui Hybrid models have been equipped with this technology as standard, allowing more users to enjoy the new ecology of safe travel.
Of course, the above is more based on the technology of fuel vehicles, but as we all know, due to the advantages of the underlying architecture, the expression of electric vehicles in terms of intelligence is often more advantageous than that of fuel vehicles, so next, the intelligent performance of Guangqi Honda on pure electric vehicle models is more worthy of our expectations.
For example, the e:NP1 listed in the first half of this year will be equipped with the e:N OS full-stack intelligent control ecosystem, the Honda CONNECT 3.0 exclusive version of pure electric vehicles, Honda's newly released all-round safe driver assistance system Honda SENSING 360, and the intelligent digital cockpit based on the over-the-top HMI system.
Write at the end:
Entering China for 23 years, GUANGQI Honda has always adhered to the product first, customer first, for domestic consumers to bring a popular model, and now standing at the crossroads of great changes, relying on the in-depth understanding of technology and understanding of the Chinese market, GAC Honda will also accelerate the transformation to electrification, the pursuit of intelligent advancement, full speed into a new era.