01
BMW commercially used the Olympic logo and was fined 50,000
A few days ago, BMW (China) Automobile Trading Co., Ltd. was fined 50,000 yuan for commercial Olympic symbols.
According to the announcement on the website of the National Enterprise Credit Information Publicity System, bmw published 10 text publicity microblogs with the words "#Watching the Olympic Games", "#To the Spirit of Athletes#" on the Weibo number "BMW China" certified by its real-name from July 23 to August 8, 2021, with posters attached.
Although BMW stated that the copy and poster were designed, produced and published by Meituo Technology (Beijing) Co., Ltd., and that the hot search term for "#Watching the Olympic Games" was authorized by the company's media procurement agency, Shanghai Leo Bena Co., Ltd., Beijing Branch, after communicating with Sina Weibo, the company's media procurement agency, confirmed by the letter from the Organizing Committee of the Beijing 2022 Winter Olympic and Paralympic Games, the right holder of the Olympic symbol, that the parties had not obtained the authorization to use the Olympic symbol for commercial purposes. The parties concerned did not use this publicity to obtain relevant economic benefits, so it was determined that there was no illegal business turnover.
The 2022 Beijing Winter Olympics will open on February 4, so BMW's overturning can give the majority of car companies and brands a wake-up call, the Olympic hot spots are not "rubbing" on "rubbing", and forwarding related content should also be cautious and careful.
02
Dongfeng Infiniti brand is included in Dongfeng Nissan management system
On January 5, Dongfeng Motor Co., Ltd. announced that Dongfeng Infiniti will be included in Dongfeng Nissan's management system as an independent business headquarters, and Infiniti will become the third brand under Dongfeng Nissan. It is understood that after the Infiniti brand is included in the Management System of Dongfeng Nissan, it will use the advantages of dongfeng Nissan's entire value chain in research and development, manufacturing and management, from planning to execution, to explore new travel business models, contribute to Infiniti's electrification, automatic driving, mobile Internet and shared travel services, and further explore opportunities in the luxury car market.
It is understood that Infiniti's recent situation in China is not very good, although positioning luxury brands, but its market performance in the second-tier luxury camp competitiveness is also weak. Infiniti's official website shows that it has a total of Q50L, Q60, Q70L, QX50, QX60 (imported), and a new generation of QX60 that has just announced the opening of pre-sale. However, the current sales of the domestic Q50L and QX50, which are the main models, are not very satisfactory. Public data shows that in the first three quarters of 2021, the cumulative sales of Infiniti Q50L in China were 1677 vehicles, of which the cumulative sales of Infiniti QX50 were 3449 vehicles.
Some insiders pointed out that Infiniti's fall behind is related to its lack of new products, insufficient market coverage, and in recent years, the competition in the domestic market has become increasingly fierce, Infiniti's market strategy adjustment is not timely, and the product lacks competitiveness.
03
Official emergency response to the news of the discontinuation of the Sf5 by Theris: orders will continue to be accepted
Recently, rumors about Huawei's smart selection of Cyrus SF5 "disguised suspension of production" appeared on the Internet, on the grounds that not only a large number of Cyrus store Logos have been replaced by the logo of "ATIO", but also the Sf5 of Celis has stopped accepting bookings on various channels. A number of Cyrus SF5 owners posted a complaint in a car community about being "cut leeks": the car was stopped shortly after it was bought. There is even a Shenzhen Xilis SF5 owner who threatens to find 370 car owners to defend their rights together.
In this regard, on January 5, Xilis released an open letter on its official Weibo, saying: "Xilis SF5 will continue to accept user orders. After the user places an order, the company will arrange a special person to follow up and assist in delivery in a timely manner, and promises that in addition to the normal warranty, the first owner will also upgrade to enjoy the lifetime warranty of the vehicle and the range extender. ”
At present, the SF5 is sold in Huawei's online and offline channels. However, with the advent of the Huawei Q&A M5, the AITO brand will also be sold on Huawei's channels. According to the plan, from December 23, 2021, the Q&I M5 will successively display real cars in 180 Huawei stores in 42 cities, and from January 20, 2022, Q&E M5 will successively open pre-order test drives and reservations at 500 Huawei stores in 118 cities. In February 2022, the M5 will be delivered one after another.
Cyrus is already in crisis.
Write | Water miao
Edit the | Respect for the distance