In the second-tier camp of the new car-making forces, Uncle Che is particularly impressed by zero-run cars. Compared to other players, Zero Run acts a bit pretentiously. At the Zero Run 2.0 strategy conference, Zhu Jiangming, the founder, chairman and CEO of Zero Run, looked like a Sven Science and Technology man, but his words were amazing: "2025 plans to sell 800,000 vehicles a year", "Autonomous Driving surpasses Tesla in three years"...
Honestly speaking, Uncle Che loves zero running, this fierce and hard work! Shopping malls are like battlefields, low-key may not be pragmatic, high-profile may not be without strength, releasing bold words, at least expressing a spirit of spirit, a wolf culture. Of course, the goals of "selling 800,000 vehicles" and "surpassing Tesla" are indeed unrealistic if they are more realistic, but zero running dares to shout so, and there must be a few brushes itself.
(Official data on deliveries of zero-running cars from January to November)
Zero-run cars delivered 5628 vehicles in November, and the cumulative delivery volume from January to November was 44013 units, which is still a big gap from the annual sales target of more than 60,000 vehicles set earlier, and this year's probability will not be completed. It is a pity that the production capacity of zero-running cars has been affected by the shortage of chips in the industry and industrial power rationing, resulting in some orders not being "realized" in time. In fact, Zero Run received 16,310 orders in November, and as of November 30, zero Run's cumulative orders in 2021 had reached 73,561. In view of this, Zero Run has recently positioned itself in the "first echelon" in the official PR article...
The zero-run playing style is very fierce, which can be reflected from the product side. In 2019, the first car S01 of zero-run was actually a niche coupe S01, and the market response was really bad. Zero Run quickly changed direction and launched the second car, T03, "what users get is a 'boutique car' with better intelligence and longer mileage," Zhu Jiangming said.
Compared with other A00-class cars, the zero-run T03 is more expensive, but the endurance and configuration are against the sky, and it is "the only model with L2 intelligent driving assistance system within 100,000 yuan". However, there are functions, but the maturity is not high, and many users have complained that "lane keeping assistance cannot walk in a straight line". But in any case, higher-end intelligent configuration, longer endurance is the hard quality that consumers are eager to have, zero-run T03 annual orders of more than 50,000, has been regarded as a star model.
"Leapfrog fully equipped with pure electric SUV" zero-run C11 is even more incredible, with a battery life of up to 610km, 4.8 seconds to break 100, and a luxury car-class chassis structure, known as "less than 200,000 X with 500,000". The car is equipped with a zero-run self-developed "Lingxin No. 01" chip, using a full set of localization intelligent driving solutions, as well as a series of luxurious configurations such as NAPPA leather, imported suede, Hi-Fi-level surround sound system and so on. According to the latest news, the zero-run C11, which was only launched at the end of November, has received about 11,000 orders. The zero-run play is simple, rough and effective, and consumers always can't resist the "law of true incense". However, it has previously been rumored that zero-run C11 needs to increase the price in some terminal outlets, and the official has no intention, and the dealer is interested. After all, it is a new enterprise in the process of rapid growth, and the detail management still needs to be strengthened.
In fact, after the dormancy of previous years, Zero Run has formed a global self-research ability, and has also obtained the vehicle production qualification through equity restructuring and self-built factory buildings. Since the beginning of this year, the amount of zero-run financing has reached 10.38 billion yuan, and the strength cannot be underestimated. Of course, the wild style of zero running is not liked by many people, but in the Trending and Fiercely Competitive China New Energy Vehicle Market, zero running is going to show more energy if it wants to get ahead.
Uncle Che concluded
Among the new forces of car building, zero running has a certain explosive power and has a dark horse phase, which should be the attribute that the "new force" should have. Sometimes, zero running gives people the feeling of being too exaggerated, to know that car building is not other business, zero running in high-speed "running", should also strengthen fine management, optimize word of mouth, and constantly improve user experience, run more steadily. "Sell 800,000 vehicles in 2025" is the slogan, but more discussion and in-depth study, zero run has been advocating the "future smart travel ecosystem" it has built, in four or five years, how big can its volume be? We look forward to it together.